Engagement/FDR-Durable-Team

Overview

We are the Firefox Desktop Retention Durable Team (AKA FDR Durable Team and Team Roosevelt). Our goal is create a cohesive experience for users downloading Firefox, improve our understanding of what keeps users using Firefox over other web browsers, and create a new process for testing onboarding.

Key Initiatives & Deliverables

• Overhaul Firefox desktop new user onboarding

1. Create assets for aligning content on the download page, installer, migration tool, and first run onboarding experiences.
2. Create content strategy and test plan for "later run" Firefox desktop experiment. (future sessions after first run)

• Improve understanding of Firefox desktop user retention

1. Deploy retention test with 3 variations to understand the impact of Firefox vs Mozilla content on first run and about:home.
2. Deliver business requirements to Firefox engineering team to allow for additional onboarding experiences. (Beyond first run)

• Improve Firefox desktop onboarding and testing process

1. Add section of Firefox Desktop playbook with information on content process and responsibility matrix
2. Deliver business requirements to Firefox engineering team to allow for more streamlined attribution and cohort testing

2 Week Sprint Meetings

• 1st Sprint starts Monday, February 1st and will end Friday, February 12th
• 2nd Sprint start Tuesday, February 16th and will end Friday, February 26th (Monday the 15th - US Holiday)
• 3rd Sprint starts Monday, February 29th and will end on Friday, March 11th

Meeting	Time and Days	Attendees	Notes
Sprint Planning Meeting	Every other Monday (first day of Sprints)	Core Team is required	Stakeholders may listen in, This meeting lasts as long as it takes
Daily Stand-Ups (15 minutes only)	10:45am Pacific Everyday - Tuesday-Friday first week of Sprints, Monday-Friday second week of Sprints	Core Team is required	Anyone is welcome to liste, but may not speak, take all questions offline to Jenny or Chris
Sprint Review Meeting	11am Pacific every other Friday	Everyone is welcome	This is where we show the work completed in the sprint, it's a place to ask questions and give feedback
Sprint Retrospective Meeing	end of Sprint	Core Team Only	No One else is invited to this meeting

• All Meetings are in Jenny's Vidyo
• if you have questions about these meetings, please contact Jenny

Team

• Chris More
• Jenny Douglas
• Ben Niolet
• Fabio Rios
• Jean Collings
• Mark Schmidt
• Matt Ternoway
• Michael Verdi