Engagement/Lifecycle Marketing: Difference between revisions
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= Equipping and Enabling Other Teams = | = Equipping and Enabling Other Teams = | ||
Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit our Mana page for details. | Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit [https://mana.mozilla.org/wiki/display/EN/Lifecycle+Marketing+Enablement+Documentation our Mana page] for details. | ||
= Team Roster = | = Team Roster = | ||
Revision as of 22:18, 13 April 2016
| Lifecycle Marketing | |
| Team Lead: Mary Colvig | Mailing List: rainbow-unicorns at mozilla.com |
| The Lifecycle Marketing team builds relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla. We’re responsible for engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same. | |
Charter
We build relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla.
We’re responsible for:
- Engaging audiences with what we do and why we matter; and
- equipping and enabling other teams to do the same.
Equipping and Enabling Other Teams
Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit our Mana page for details.
Team Roster
| Name | Contact | Location | Role |
| Mary Colvig | mary [at] mozilla.com | San Francisco, CA, US | Director, Lifecycle Marketing |
| Loyalty Marketing (subteam) | |||
| Michaela Smiley | msmiley [at] mozilla.com | Alexandria, VA, US | Loyalty Marketing Lead |
| Jean Collings | jcollings [at] mozilla.com | Seattle, WA, US | In-product Communications |
| Jessica Vondrak | jvondrak [at] mozilla.com | Boulder, CO, US | In-product Communications |
| Jess Davis | jdavis [at] mozilla.com | Raleigh-Durham, NC, US | Email and CRM |
| Ben Niolet | bniolet [at] mozilla.com | Durham, NC, US | Email and Growth Hacking |
| Paid Media (Subteam) | |||
| Justin Terry | jterry [at] mozilla.com | New York, NY, US | Paid Media Lead |
| Events (Subteam) | |||
| Shezmeen Prasad | sprasad [at] mozilla.com | Mountain View, CA, US | Events Lead |
| Liza Fox | lfox [at] mozilla.com | Brighton, GB, UK | Events |
| Sandra Persing | spersing [at] mozilla.com | Seattle, WA, US | Events |
| Referral Marketing (Subteam) | |||
| Chelsea Novak | cnovak [at] mozilla.com | Toronto, ON, Canada | Referral Marketing Lead |
| Jessica Osorio | josorio [at] mozilla.com | San Francisco, CA, US | Word of Mouth |
| Lifecycle Content (Subteam) | |||
| M.J. Kelly | mjkelly [at] mozilla.com | Seattle, WA, US | Lifecycle Content Lead |