Evangelism/HacksBlogPromotion/: Difference between revisions
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'''This is just a proposition''' | |||
* | *Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers and contributors) | ||
*How: A short video to create a kind of buzz | |||
*Who: Irina, Tristan and Paul | |||
* The Campaign - we need to define | *The idea would be to publish an exciting video, about hacking Mozilla. Something fun. To promote "Mozilla hackability on hacks.m.o" or just "hacks.m.o" | ||
** Messaging | |||
*** main idea | *The Campaign - we need to define | ||
*** angle (how to talk about the main idea) | **Messaging | ||
*** keywords | ***main idea | ||
*** title and/or slogan | ***angle (how to talk about the main idea) | ||
** how to promote | ***keywords | ||
*** a short video | ***title and/or slogan | ||
*** a story | **how to promote | ||
** identifying the risk | ***a short video | ||
*** hack vs. pirate | ***a story | ||
*** could be disturbing for normal users | **identifying the risk | ||
** title and/or slogan and the URL | ***hack vs. pirate | ||
** where to publish | ***could be disturbing for normal users | ||
*** nextweekon.hacks.mozilla.org | **title and/or slogan and the URL | ||
*** or a simple blog post on hacks.m.o | **where to publish | ||
** how to spread the video | ***nextweekon.hacks.mozilla.org | ||
*** dailymotion, youtube, twitter, digg, our own blogs, facebook, ... | ***or a simple blog post on hacks.m.o | ||
** define the schedule | **how to spread the video | ||
** additional buzz during the 5Days | ***dailymotion, youtube, twitter, digg, our own blogs, facebook, ... | ||
** find some video experts (shoot & edit) - | **define the schedule | ||
**additional buzz during the 5Days | |||
**find some video experts (shoot & edit) - MozEu know some nice guys (need a budget) | |||
Revision as of 14:06, 22 July 2009
This is just a proposition
- Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers and contributors)
- How: A short video to create a kind of buzz
- Who: Irina, Tristan and Paul
- The idea would be to publish an exciting video, about hacking Mozilla. Something fun. To promote "Mozilla hackability on hacks.m.o" or just "hacks.m.o"
- The Campaign - we need to define
- Messaging
- main idea
- angle (how to talk about the main idea)
- keywords
- title and/or slogan
- how to promote
- a short video
- a story
- identifying the risk
- hack vs. pirate
- could be disturbing for normal users
- title and/or slogan and the URL
- where to publish
- nextweekon.hacks.mozilla.org
- or a simple blog post on hacks.m.o
- how to spread the video
- dailymotion, youtube, twitter, digg, our own blogs, facebook, ...
- define the schedule
- additional buzz during the 5Days
- find some video experts (shoot & edit) - MozEu know some nice guys (need a budget)
- Messaging