Websites/Mozilla.org/Roadmap 2011/Q3: Difference between revisions

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== Deploy Outstanding Mobile Experience  ==
== Deploy Outstanding Mobile Experience  ==


*Mobile (now that basic research is done and improvements have been identified, implement changes and measure the effectiveness) [[https://bugzilla.mozilla.org/show_bug.cgi?id=667554 Bug 667554]] <br>  
*Mobile (now that basic research is done and improvements have been identified, implement changes and measure the effectiveness)  
*"Mobile in Mind"&nbsp;project, eliminate /m site and replace with responsive mozilla.com web design, eliminate user-agent detection, and make all pages respond on the client-side to the browser’s capabilities. [Bug TBD]<br>
**[[https://bugzilla.mozilla.org/show_bug.cgi?id=667554 Bug 667554]] <br>  
*"Mobile in Mind"&nbsp;project, eliminate /m site and replace with responsive mozilla.com web design, eliminate user-agent detection, and make all pages respond on the client-side to the browser’s capabilities.  
**[Tracking [https://bugzilla.mozilla.org/show_bug.cgi?id=673202 Bug 673202]]<br>
**Wiki [https://wiki.mozilla.org/Mozilla.com/Mobile_in_Mind https://wiki.mozilla.org/Mozilla.com/Mobile_in_Mind]<br>


== Full Support for Channel and Rapid Release Process  ==
== Full Support for Channel and Rapid Release Process  ==

Revision as of 19:30, 27 July 2011

Goals:

  • Communicate Brand, Positioning & Product Features
  • Increase Download Conversion
  • Measure User Experience
  • Expand & Empower Brand Communications
  • Full Support for Rapid Release Process

Communicate Brand, Positioning & Product Features

#One Mozilla aka Site Unification Project

This project brings: mozilla-europe product pages & mozilla.com under the mozilla.org domain.

Read more on the wiki here [wiki]. [Bugs TBD]

#Major landing page optimizations:

  • What's New
  • First Run
  • Panda Page

#Snippets: Increase Firefox Feature Adoption through About:Home

  • [P1 July] Add Persona Preview and Install functionality from about:home snippet [Bug 663222]
  • [P1 August] Add Add-on Install functionality from about:home snippet [Bug 667955]

#Toolkit: Support the rollout of the Toolkit [Bug(s) TBD]

#Universal Tab: Implementation of the Universal Tab on Mozilla.com/org [Bug 629699]

#Create & test new First Run & What's New Experiences by channel

Increase Download Conversion

#In order to track download conversion rates across locales & improve user experience with instructions:

  • Add "thank you" experience to all Mozilla Europe product/download pages [Bug 667542]

#In order to increase conversion of IE users (especially XP users):

  • Test IE detection with IE-specific positioning on mozilla.com/firefox/new [Bug 667545]

#In order to increase conversion and innovate with design & brand takeaways (develop a "labs-like" culture):

#In order to increase conversion of search engine traffic:

#In order to increase upgrade urgency:

  • Test persistent messaging around version detection to increase updates to latest FX versions [Bug 667550]

#In order to increase Firefox for Mobile Downloads:

Establish Search Excellence & Standards Compliance

  • SEO - Now that basics have been implemented, optimize for individual key terms like Aurora, Sync, Mobile, etc. based on business goals) [Bug 667557]
  • SEO - Fix 404 & 302 problems (carryover form Q2) [Bug 649813]
  • SEO - Add alt-text to images on top-level pages [Bug TBD]
  • Content Retirement/EOLs, reduction & redirects of old product pages [Bug 667569]

Measure and Share Site Visitor User Experience

  • Web dashboard for Engagement/Web Team [Bug 664294]
  • Track site visitor non-profit awareness over time [Bug 660996]
  • Track important conversion events over time: desktop download convertion, Channel download conversion, Mobile download conversion, Home download conversion, Join Mozilla
  • Conduct two sets of in-house office hours testing to conduct user research on site pain points

Deploy Outstanding Mobile Experience

  • Mobile (now that basic research is done and improvements have been identified, implement changes and measure the effectiveness)
  • "Mobile in Mind" project, eliminate /m site and replace with responsive mozilla.com web design, eliminate user-agent detection, and make all pages respond on the client-side to the browser’s capabilities.

Full Support for Channel and Rapid Release Process

  • Continue support of the Rapid Release campaign/cycle
  • Streamline Firefox product content on Mozilla.com [Bug 672669]
  • Work to automate release processes as much as possible (mainly a technical goal)
  • Launch Firefox 6 successfully on the site


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