SEO: Difference between revisions
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= SEO @Mozilla = | = SEO @Mozilla = | ||
SEO@mozilla.com is a cross-functional group of people interested in improving SEO across the Mozilla Web Universe. We're here to advocate and advise on how to make Mozilla products and activities better accessible through search. We follow the loose "Taskforce" model ('cause we're organic like that). Here's our group's [http://www.youtube.com/watch?v=dLr7d0jsU3Y trailer]. | SEO@mozilla.com is a cross-functional group of people interested in improving SEO across the Mozilla Web Universe. We're here to advocate and advise on how to make Mozilla products and activities better accessible through search. We follow the loose "Taskforce" model ('cause we're organic like that). Here's our group's [http://www.youtube.com/watch?v=dLr7d0jsU3Y trailer]. | ||
This wiki page is a place for Mozilla SEO resources to be documented. Search engine optimization is made up of two parts: natural search, and paid search (SEM). This wiki focuses on natural search. Paid search efforts are used to support engagement campaigns. A SEM overview can be found [https://intranet.mozilla.org/SEM <span style="text-decoration: underline;">here</span>]. | This wiki page is a place for Mozilla SEO resources to be documented. Search engine optimization is made up of two parts: natural search, and paid search (SEM). This wiki focuses on natural search. Paid search efforts are used to support engagement campaigns. A SEM overview can be found [https://intranet.mozilla.org/SEM <span style="text-decoration: underline;">here</span>]. | ||
== Join us == | == Join us == | ||
* irc://irc.mozilla.org/seo | Mozilla community members are encouraged to join and contribute to the SEO @Mozilla group. A lot of us are on IRC quite often: | ||
*irc://irc.mozilla.org/seo | |||
== Events == | == Events == | ||
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==== 2011 Q3 ==== | ==== 2011 Q3 ==== | ||
*Spread awareness of this group internally and externally - identify other interested contributors and assess Mozilla SEO needs on a larger scale<br> | *Spread awareness of this group internally and externally - identify other interested contributors and assess Mozilla SEO needs on a larger scale<br> | ||
*Provide entry level info regarding keyword ranking within this wiki | *Provide entry level info regarding keyword ranking within this wiki | ||
*Create a consistent presence within #SEO | *Create a consistent presence within #SEO | ||
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Internal SEO Alias: seo@mozilla.com (File an IT Bug to join)<br> | Internal SEO Alias: seo@mozilla.com (File an IT Bug to join)<br> | ||
IRC Channel: #SEO | IRC Channel: #SEO | ||
'''Writing for SEO:''' | '''Writing for SEO:''' | ||
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*Password: firefox4 | *Password: firefox4 | ||
(*)[http://www.seomoz.org www.seomoz.org] account details: We get their non-profit rate and are currently on a annual subscription through Mary Colvig's credit card. Not sure if it auto-renews or not. | (*)[http://www.seomoz.org www.seomoz.org] account details: We get their non-profit rate and are currently on a annual subscription through Mary Colvig's credit card. Not sure if it auto-renews or not. | ||
== MDN and W3CSchools == | |||
''Jay enter the latest here'' | |||
Revision as of 01:06, 24 August 2011
SEO @Mozilla
SEO@mozilla.com is a cross-functional group of people interested in improving SEO across the Mozilla Web Universe. We're here to advocate and advise on how to make Mozilla products and activities better accessible through search. We follow the loose "Taskforce" model ('cause we're organic like that). Here's our group's trailer.
This wiki page is a place for Mozilla SEO resources to be documented. Search engine optimization is made up of two parts: natural search, and paid search (SEM). This wiki focuses on natural search. Paid search efforts are used to support engagement campaigns. A SEM overview can be found here.
Join us
Mozilla community members are encouraged to join and contribute to the SEO @Mozilla group. A lot of us are on IRC quite often:
Events
Next meeting:
- 2011-08-23 09:30 PDT (-0700) at in ext 316. Conference Room in SF: SFO - 7E.
Goals
2011 Q3
- Spread awareness of this group internally and externally - identify other interested contributors and assess Mozilla SEO needs on a larger scale
- Provide entry level info regarding keyword ranking within this wiki
- Create a consistent presence within #SEO
2011 Q2
Take the first steps to Increase accesability by getting a lot better at providing a better experience for natural searchers.
That said, in the immediate future lets take the first baby steps and tackle:
In this order:
- Decreasing 404 errors
[Bug649813] - Refresh 404 page
[Bug640688] Add a Site Map(note: we decided not to do this after researching it's current value)- Title tag/Meta Descriptions
[Bug657387]- this was split off into a couple of other bugs too:[Bug642432](mobile) and H1 H2 tags[Bug663925] - Created seo@mozilla.com alias
- Created bi-monthly meeting schedule amongst internal group of people interested in SEO
Meeting Notes
SEO Resources
Internal SEO Alias: seo@mozilla.com (File an IT Bug to join)
IRC Channel: #SEO
Writing for SEO:
Early Keyword Research:
- Top 20 Referring keywords to Mozilla.com, screenshot here http://bit.ly/iz1tpe[1]
- Google Keyword Tool Data: http://bit.ly/lItIdz
Keyword Goals:
- Move certain keywords to the top 10 search results, focusing on:
- Generic Browser terms
- Mobile-centric terms
- Aurora/Rapid Release Channel terms
Tracking software:
We track SERP rankings using SEOmoz.org*. It also has an a amzing knowledge base and does a fantastic job tracking SERP rankings over time.
- Sign in email: seo@mozilla.com
- Password: firefox4
(*)www.seomoz.org account details: We get their non-profit rate and are currently on a annual subscription through Mary Colvig's credit card. Not sure if it auto-renews or not.
MDN and W3CSchools
Jay enter the latest here