Apps/StatusMeetings/ProdDel2012-01-24: Difference between revisions

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=== Branding and visual identity for Market locked down (Jane) ===
=== Branding and visual identity for Market locked down (Jane) ===
* Sean working on revised logo treatment after feedback given by stake-holders
* Sean working on revised logo treatment after feedback given by stake-holders
* Tagline being refreshed.
* Goal is to have confirmed logo direction by end of week with final logo next week. We are vetting new taglines would like to have that confirmed this week as well.
* New timelines ??
* Kristin - can you confirm branding of Marketplace is now final?


=== Business: Business model "in code." Distribution to developers working (Ragavan, Ron) ===
=== Business: Business model "in code." Distribution to developers working (Ragavan, Ron) ===

Revision as of 18:11, 24 January 2012

Apps Product Delivery Meeting

Please fill in your areas for the week.

Launch Market Consumer Preview to an early adopter audience for Windows, Mac OS and Android platforms with new UX flows(Justin, Bryan, Bill)

Launch Market Beta to developers, including support for in-app payments with new UX flows(Justin, Bryan, Bill)

Content (Ron, Joe, Jane)

5 premier launch partners signed up

100+ tier 1,2 apps listed in the market

10K independent developers in the market with at least 25% submitting an app

IT and supporting services infrastructure in production to support above.(Justin, MCoates)

Product direction and strategy set for iOS (Jennifer, Ragavan)

Branding and visual identity for Market locked down (Jane)

  • Sean working on revised logo treatment after feedback given by stake-holders
  • Goal is to have confirmed logo direction by end of week with final logo next week. We are vetting new taglines would like to have that confirmed this week as well.

Business: Business model "in code." Distribution to developers working (Ragavan, Ron)

Launch readiness plan in place (including support) (Justin, Ragavan, Jennifer)

Go to market plan in place. (Jane)

  • Consumer Beta launch plans being readied:
  • Mainstream launch -- need to kick off larger discussion about size of promotion
  • Prepared Marketplace marketing plans slides for BD team
  • Awaiting timeline and deliverables from PR team on Apps Messaging
  • Value Props:
    • Developer still is 98% baked after the work week
    • User still not 100%. Stake holders agreed we need to see more of the consumer facing side of the product to see how much added value there is for the user on the marketplace itself e.g. discoverability.
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