Apps/DevEngage/Plan

Developer Engagement Plan for the Mozilla Apps Initiative

Goals - From Developer Preview through Beta to v1 Release

• Drive 10,000 Developers to register with Mozilla Apps.
• Drive at least 1,000 apps to be available in the Mozilla Market Place by v1
• Create a rich set of developer learning resources for HTML5 / Apps Developers
• Drive broad awareness of Mozilla's leadership in the Open Web Apps Space and in HTML5 Development in general.

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Segmentation

The developer audience can best be represented by a two dimensional categorization.

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Developer Audience Segmentation

• Current Phone and Tablet Developers
• Android Developers
• iOS Developers
• Desktop Application Developers
• Windows
• Mac
• Linux
• Client Side "Web" Developers
• Server Side "Web" Developers (ASP.NET, JSP)
• Google Apps & Others

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Application Genre Segmentation

• Productivity
• Gaming

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Deliverables

• Docs
• Sample Apps
• Tutorials
• Code samples
• Snippets
• Case studies
• Libraries, Toolkits, Frameworks
• Presentations
• Events

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Desired Guidance to be created.

• Application Architectures for HTML5 Applications
• Sometimes Connected Patterns and Practices
• Device Specific Scenarios
• App Instalation and Versioning
• Application Monitization Options
• Advanced Engineering Practices
• Using BrowswerID for Apps
• Using IndexedDB for Apps
• HTML5 Gaming Specific Concerns
• Multi Platform and Form Factor User Experiences
• Hardware Access
• App Performance and Optimization

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Prospective Developer Engagement Activities:

• Web Apps Weekly Podcast
• Series of Event’s in a Box for Developers
• Apps Patterns & Practices Tutorial Series
• Post Beta Apps Developer Conference Tour
• Games Specific Tutorial Series
• BrowserID Tutorial Series
• 1-3 reference applications representing unique application scenarios