Developer Engagement Plan for the Mozilla Apps Initiative

Developer Engagement Plan for Apps

Summary : Mozilla Apps is a Web Runtime Platform and Apps Marketplace that empowers developers to build applications using Open Standards based web technologies and make them available to the widest possible collection of users.

Product : Mozilla Apps (Web Runtime & The Mozilla marketplace)

Product Wiki : https://wiki.mozilla.org/Apps

Target Audience : Developers in all market Segments, Content Publishers

Deliverables :

• Ongoing coverage of developers tools on DevEngage channels.
  • Hacks.mozilla.org
  • Retweet of apps team tweets via mozhacks and personal twitter streams
• Preparation of screencasts and demos
• Integration of apps in other screencasts, demos and presentations
• Promotion of the team posts on social media:
  • http://hacks.mozilla.org/
  • http://blog.mozilla.com/apps/
  • http://misfitgeek.com
  • http://christianheilmann.com/
  • http://robertnyman.com/
  • http://rawkes.com/
  • http://blog.mozilla.com/addons/author/jgriffithsmozilla-com/
• Documentation
  • Community on MDN
  • Official Apps Developer Documentation
  • Official HTML5 Developer Documentation
• Sample Apps
  • Sample Task App with Off Line Storage and Advertising
  • Sample Game
• Code samples
  • How to detect Device Type
  • How to detect supported features
  • How to check network state
• Snippets
  • Include Amazon Affiliate Advertising
  • On line storage authorization snippet
• Content Topics for Tutorials and Screen Casts
  • How do i get started ? - A Simple Hello World App.
  • How do I design my app using local storage features?
  • How do I set up in-app sales in my app?
  • How do I serve apps from ASP.NET?
  • How do I serve apps from PHP?
  • How do I use device specific hardware?
  • How do I use cloud services in my App?
  • How do I use external javascript such as jquery in my app?
  • How do I work with a TabBar in my App ?
  • How do I do Transitions/Animations In My App?
  • How do i do Progressive loading of images in my App ?
  • How do I use Mirror effect / coverflow in my App?
  • How do I Read / Write file to disk in my app?
  • How do I Detect orientation, screensize, phone model in my app?
  • How do I Consume RSS in my app?
  • How do I Use location in my app?
  • How do I Access the contact book in my app?
  • How do I Do 3D animations in my app?
  • How do I process arrow keypad input in my app?
  • How do I play audio in my app?
  • How do I Capture images in my app?
  • How do I Resize images in my app?
  • How do I Play video via YouTube in my app?
  • How do I Embed and use video in my app?
  • How do I Record and play video in my app?
  • How do I use Paypal for In-App Purchases in my app?
• Customer Case Studies

Developer messages :

• Build Apps using a single technology for deploymant on any modern device.
• Distribute or sell your apps to the largest possible audience.
• Free yourself from silo technologies and marketplaces.

Audience Segmantation :

• Current Phone and Tablet Developers
• Android Developers
• iOS Developers
• Desktop Application Developers
  • Windows
  • Mac
  • Linux
• Client Side "Web" Developers
• Server Side "Web" Developers (ASP.NET, JSP)
• Google Apps, WebOS & Others
• Verticle Genre
  • Productivity
  • Gaming
  • Media
  • News
  • PR / Personality

Speaking materials :

• Screencasts
• Reusable slides available at the Grab Bag

Speaking opportunities :

• Developer conferences
• JavaScript conferences
• Unconferences

Next steps:

• Integration of Apps in the best practice documentation for Evangelism reps

Individuals responsible :

• Within DevEngage | see here
• All Mozilla | see here