MozCampEU2012/Fennec Promotion

Promoting Fennec to Millions of Desktop Users Around the Glone

Facilitator(s): Winston Bowden

Are you paid or volunteer staff?: paid staff

Area of Contribution (Team Name): User Engagement

How are you currently involved with the community?:

Location of Work (where do you reside?): Berlin

Talk Length (please choose between 30, 60, 90, 120 minutes): 60 minutes

Summary: Firefox desktop has hundreds of millions of users. But to date, only a small percentage has installed Firefox on their Android phones. This session will provide attendees with a brief overview of what efforts are currently in place to reach desktop users, and solicit feedback/ideas on how we can optimize and broaden those efforts to better communicate the value of Firefox for Android.

The goal of this session will be to walk away with tangible ideas that can be converted into measurable marketing tactics.

Activity Description:

• 10 minute presentation that overviews current user engagement activities promoting Fennec
• Break outs to discuss opportunities for localization and channel review

How your session furthers the MozCamp Goals (https://wiki.mozilla.org/MozCampEU2012/Tracks): Builds campaign ideas and insight for promoting Fennec world wide

Expected Outcome or Deliverable: community marketing campaigns on Fennec

• Create leads within different locales to help manage/lead geo focused campaigns
• Monthly call with community leads to discuss status and areas of opportunity

Desired Audience Type or Skill-set:

• Marketing
• PR
• Localizers

Equipment Needs (Video projector already included):

To Be Completed by the Audience-

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