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→Market Insights from the Product Marketing Strategy Team
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== '''Market Insights from the Product Marketing Strategy Team''' == | == '''Market Insights from the Product Marketing Strategy Team''' == | ||
=== Mobile === | |||
The first Jolla phone was revealed and made available for pre - oder for 399 Euros. A device with a dual - core processor and a 4.5 - inch display, it will be able to run Android apps with the help of Open Mobile's Application Compatibility Layer. It will not support the Google Play Store, though, so applications will need to be loaded through other venues. Besides Android, it will support Qt and HTML5 apps. The value proposition is branded "The Other Half" and speaks to the device's ability to adapt its design, settings and apps as the user applies different hardware elements (like a cover) to it, as it acts through her day. Jolla will be providing a few of them, but it invites collaborators to create those accessories. The device will ship before the end of 2013. | |||
http://www.geek.com/mobile/jollas-first-phone-running-sailfish-os-now-available-to-pre-order-1555742/ | |||
Opera launched the stable version of its Webkit - based Android browser. Based on Chromium 26, the app will likely switch to Blink once Google has integrated it into Chromium. It holds most of Opera's signature features, such as the proxy - mode, Speed Dial home page, and Discover panel, which lets the user browse through the day's top news. Available for Android 2.3 or newer, this version does not support tablets yet and has a 4.4 star rating. | |||
https://play.google.com/store/apps/details?id=com.opera.browser | |||
Samsung has acquired a 10% stake in Pantech, the 3rd largest Korean smartphone manufacturer. While significant in the country, the device maker has had little success outside of it, where is sells in the low - end in some of the emerging markets. Another stakeholder in Pantech is Qualcomm with 11.96%. | |||
http://thenextweb.com/asia/2013/05/22/samsung-buys-10-stake-in-korean-handset-maker-pantech-for-48-million/ | |||
The 2012 Kaspersky Security Bulletin Board claims that 99% of the newly discovered mobile malicious apps target Android. The rate of discovery is going up, from 8 new unique programs in January 2011 to 8 times that amount at the end of 2012. There are 3 main types of malware: SMS Trojans, that send messages to premium-rate numbers, backdoors which provide unauthorized access and allow the installation of other malicious programs, and spyware as the 3rd category. These 3 types account for 51% of the newly discovered malware. | |||
http://www.kaspersky.com/about/news/virus/2013/99_of_all_mobile_threats_target_Android_devices | |||
Telefonica has announced a deal with Samsung to integrate its carrier billing backend into Samsung's mobile services. Using the BlueVia payment APIs, Telefonica's 316 million users who use Samsung's app portals and services would be able to charge content directly to their phone bill. The rolle-out will be gradual, starting with Germany. | |||
http://techcrunch.com/2013/05/16/telefonica-adds-samsung-as-a-carrier-billing-oem-for-apps-games-music-and-more/ | |||
ZTE has announced that is will begin selling phones in India with 5 devices priced between $105 and $270. The smartphones will be available in major cities starting with October and could be followed later by tablets. Important because ZTE is one of the top 5 worldwide phone manufacturers and India a country with a great deal of potential in the long - term and staggering growth in smartphones sales of 75% Year - over - Year. | |||
http://thenextweb.com/in/2013/05/20/zte-targets-india-as-it-reveals-plans-to-launch-five-new-smartphones-in-the-country/ | |||
== Marketing, Press & Public Reaction == | == Marketing, Press & Public Reaction == | ||