Engagement/FDR-Durable-Team

Overview

We are the Firefox Desktop Retention Durable Team (AKA FDR Durable Team and Team Roosevelt). Our goal is create a cohesive experience for users downloading Firefox, improve our understanding of what keeps users using Firefox over other web browsers, and create a new process for testing onboarding.

Key Initiatives & Deliverables

• Overhaul Firefox desktop new user onboarding

1. Create assets for aligning content on the download page, installer, migration tool, and first run onboarding experiences.
2. Create content strategy and test plan for "later run" Firefox desktop experiment. (future sessions after first run)

• Improve understanding of Firefox desktop user retention

1. Deploy retention test with 3 variations to understand the impact of Firefox vs Mozilla content on first run and about:home.
2. Deliver business requirements to Firefox engineering team to allow for additional onboarding experiences. (Beyond first run)

• Improve Firefox desktop onboarding and testing process

1. Add section of Firefox Desktop playbook with information on content process and responsibility matrix
2. Deliver business requirements to Firefox engineering team to allow for more streamlined attribution and cohort testing

Team

• Chris More
• Jenny Douglas
• Ben Niolet
• Fabio Rios
• Jean Collings
• Mark Schmidt
• Matt Ternoway
• Michael Verdi