Events/Global Strategy 2011
Mozilla Wide
- Offer new entry points to Mozilla projects and people -- to participants in a global effort to keep the web open.
- Energize and motivate our existing community of users and contributors
- Cultivate new contributions and identify next generation of contributors
- Leverage and extend our reach internationally and beyond targeted geographies and domains
- Improve web tools and products and increase their usage
Event Matrix
| New Users | Established User Community | Core Contributors | |
|---|---|---|---|
| Small | e.g. Hackasaurus Hackjams | e.g. MozPub | e.g. Community Meetups |
| Medium | e.g. Buttercamp | e.g. Design Jams | e.g. Team Offsites |
| Large | e.g. Drumbeat Festival | e.g. Drumbeat Festival | e.g. Mozilla Summit |
- Calendars
- Wikis
- Request forms
- Communication channels
- Mozilla Spaces
- ReMo
- Program assets (slides, print materials, videos, etc). ReMo
- Event toolkits
- Content Modules
- Budget?
- Policies on joint branding. "Mozilla first."
- Anticipated vs. Actual # of attendees or visitors
- Media coverage (eg. # of relevant articles/blogs posts/tweets published in the aftermath of event)
- # of new contributors recruited
- # of people participating in event survey/questionnaire
- # of interviews recorded and/or videos produced
- # of Mozilla project tasks completed
- # of software commits
- # of subscriptions to project or main mailing lists
- # of "Sparklez" (connections made at an event)
MoCo Events Strategy
Background
Over the past years, Mozilla has organized or participated in a wide variety of events. These events range from casual contributor meetup in a pub to an international (-day gathering of 700 Mozila staff and non=paid staff. Two categories of events stand out:
- events that aim to strengthen and build community (eg. Mozilla Summit, Inter-Community Meetups, Mozilla Camps etc...)
- events that aim to inform and educate about the Mozilla Project (eg. JSConf, CeBIT, FOSDEM, FISOL etc...)
Geographically, events have taken place all over the globe, most events have taken place in Europe.
Teams across the organization have been participating and/or organizing their events outside any clear global strategy or framework, often with little coordination with other teams. This page aims to outline a proposed global strategy moving forward.
Strategy Overview
The aim, moving forward, is to have a much more structure approach towards events and define a clear events strategy for 2011 and beyond.
MoFo Events Strategy
Strategy Overview
Mozilla and community organizers have iterated on a number of events hosted in several cities. Now, with months of experience and feedback under our belt, we're taking our event strategy to the next level.
Events drive action.
We're focusing on live events because we believe that by working together in a shared space, we can achieve more. Ideas emerge in realtime, conversations evolve, new connections are made. Because sometimes, despite all the ways we can collaborate together over vast distance, we can get more done f2f.
That means being deliberate and strategic about what events can accomplish and how all of these small pieces, loosely joined, can make the Web better.
Events Drive Action
Events offer new entry points to Mozilla projects and people -- to participants in a global effort to keep the web open.
Through shared action, we can improve web tools that benefit many groups -- artists, educators, businesses, activists, students -- anyone really, who uses the web.
Projects are accelerated by the completion of learning tasks and contribution challenges before, during, and after events.
We are all the makers of the web. We can teach, learn, and build together at community-organized events that range in size and format as preferred by local needs and interests. We'll use a flexible event framework to make the most out of available resources and our time face-to-face.
Local Leadership Circle
There’s lots to be done to improve the workflow between Drumbeat projects and web maker events, but one important step is to start talking now with local event organizers, understand their needs and interests, and grow the circle of talented and experienced organizers.
The idea is to build a mentoring and peer network among local event organizers so that the established teams in Sao Paulo, Paris, San Diego, New York, Barcelona, and elsewhere can share ideas and help welcome new organizers. We’ll start the discussion on the Drumbeat mailing list, and the conversation and archives can inform and inspire other folks as well as provide valuable feedback for the current teams.