Mozillians/Milestones/Phase3

When: Q2/2012 - Q3/2012

Contributors and staff alike mention the difficulty for potential contributors to get started in contributing to Mozilla. There is no easy way to find a finite contribution to perform without having to go through, on average, 3 clickthroughs via on normal contributor channels (i.e. Mozilla Newsletter, Get Involved, etc.). The aim of this milestone is to deliver a set of solutions to increase the likelihood of participation from potential and new contributors.

Build up tools to help New Contributor Involvement

P1: Phonebook

Priority	Item	Status
P1	Recommendations	[ON TRACK]
P1	Create a LinkedIn App for Phonebook contribution sections	[ON TRACK]
P2	Add Technical Doc (MDC) contributions into profiles	[ON TRACK]
P3	Add Creative Collective and Personas Artists contributions into profiles	[ON TRACK]

P2: TaskBoard

Priority	Item	Status
P1	Tasks can be created via the app	[ON TRACK]
P1	Task creators can set difficulty	[ON TRACK]
P2	Add Jobs	[ON TRACK]

P3: Events Manager

Priority	Item	Status
P1	Employees and Comm. Leads can create events (including form to request schwag)	[ON TRACK]
P1	Mozillians can join Events	[ON TRACK]
P1	Mozillians can search for Events filtered by geography and sub-community	[ON TRACK]

Community Data and Visualization

A public dashboard, updated daily, will need to be created that offers the following metrics for releases within this phase and previous phases.

Goal	Metrics Sources
Determine the growth our community	Volume of Mozillians' accounts over quarter Number of accounts created in AMO, SUMO, Bugzilla, Verbatim Percentage changes in visits to Mozillians.org vs. account creation
Determine new contributor characteristics per community	Volume of contributors across personal/official tags Percentage of contributors across personal/official tags against aggregate Volume of contributors per geographic location Percentages of contributors per geographic location against aggregate
Increase current contributor involvement	Volume of "goodfirstbugs" taken over quarter (comparison from previous quarters) Volume of testcases/testsuites run Volume of bugs filed into bugzilla over quarter (comparison from previous quarters) Trending of volume of contributors per geographic location against aggregate over lifetime of quarter

Promotions

We'll need a basic structure and plan as to how to send out applicable promotions to grow the community to greater numbers and activity. Phase 3 will be heavily promoted to our user engagement channels tied to the Firefox product.

Channel	Messaging	Audience
Web Services w/ user accounts	Promotions of the validity of the phonebook and benefits of joining the site	Contributors with user accounts on our various web services such as AMO, QMO, SUMO, etc.
User/product services and pages	Promotions of the usefulness of Mozillians.org and benefits of joining the site	Passive/Active contributors who use Firefox on our Nightly/Aurora/Beta channels
Events (fliers, emails, signup stations..)	Promotions of the usefulness of Mozillians.org and benefits of joining the site Explanation of educational and resume-building elements	New/Potential contributors who are passive (or less)