CommSquared/PR

A précis of PR

What is PR?

The acronym stands for "Public Relations". The term was used for the first time in the preface of the 1897 Yearbook of Railway Literature, whose author is Ivy Lee. He along Edward Louis Bernays are often considered the pioneers of the profession.

The latter established the first definition of public relations in the early 1900s: "a management function which tabulates public attitudes, defines the policies, procedures, and interests of an organization followed by executing a program of action to earn public understanding and acceptance."

In 2012, the Public Relations Society of America (PRSA) used crowdsourcing to come up with an updated definition of the field, which resulted in: "a strategic communication process that builds mutually beneficial relationships between organizations and their publics"[1]</ref>. This approach tries to think beyond Bernay's traditional definition, strongly influenced by crowd psychology, in favor of communication and relationship building.

"PR practioners communicate with all relevant internal and external publics to develop relationships and to create consistency between organizational goals and societal expectations. They develop, execute and evaluate organizational programmes" Baskin, Aronoff and Lattimore (1997)

Objectives of PR: building product awareness ; creating interest ; providing information ; stimulating demand ; reinforcing the brand

PR at Mozilla

Public Relations is the primary method through which we maintain our organization’s reputation with the market, users, developers, and influencers. At Mozilla, we incorporate our open source principles directly into our public relations and communications. Much like how we develop our products in the open, we strive to communicate in an open and transparent way. Reporters are able to find information on wikis and attend public project meetings providing information and context as-it-happens.