Engagement/Brand
Brand Strategy and Services
Who we are
We are a group of thinkers and makers dedicated to refining and growing the voice of Mozilla in the world.
What we do
How we do it
To organize our thinking and making we use several models:
Brand Map- this model helps us understand how all of the activities Mozilla contains organize. It’s a map that guides how we support and grow the voice of any initiative or product within the Project. Basically, it’s how we organize our thinking.
Commitment Curve- this model helps us understand what we’re really asking of our audiences so we can design an experience that matters to them as well as to Mozilla. Contribution Funnel- each initiative speaks to a specific audience. Some overlap and some are very committed to a single audience. (here are some examples)
Contribution Funnel- this model helps us know
What we’re working on
With our new CEO firmly in place, now is the time to help more people understand who we are, what we care about, and how our work impacts our online and offline lives for the better.
One of the most visible ways we create positive impact in the world is with our beloved Firefox products, but we also need people to know about the other things we do, from web literacy to technology innovation to ground-breaking policy. This unique combination of work, achieved in partnership with our global volunteer community, is what distinguishes Mozilla from other technology companies, and enables us to pursue our mission on multiple fronts.
By being clear and focused with the stories we tell, we’ll be able to give people the tools to quickly and easily share our message with others, amplifying our voice and impact in the world. So, we're working on a series of projects that will help us tell that Mozilla story through multiple experiences and platforms.
Current Brand Projects
OnGoing Platform meeting notes (coming soon) Mozilla [etherpad running notes] Firefox [etherpad running notes] Firefox OS [etherpad running notes]
The Team
Our Group is a group of groups. It includes: Creative WebDev Brand Strategy Events