CommunityStore
Mozilla Community Store - Zazzle.com
Project Background:
Inspired by a T-shirt design contest held earlier this year ([1]), we're creating a new "Community" Store where Firefox fans from around the world can design, customize, and buy their own stuff - focusing initial launch on T-shirts/Apparel. We've partnered with Zazzle.com which offers high quality print-on demand services with global reach to help manage and host the store on their site.
The Community Store will be a side-kick to the official Mozilla Store, which currently has limitations in inventory and shipping - so our intention is not to compete, but foster the Firefox design community by opening our creative process a little more. The Mozilla Store will operate as usual and feature unique items not offered in the Community Store. Revenue generation is not a primary goal and all items will be sold at minimum cost. Proceeds will support the Mozilla Foundation.
Project Goals:
Community Empowerment & Branding
- Continue to grow and establish the design community through a new channel of engagement
- Strengthen and spread Mozilla brand through customized / community generated products
Contacts:
Main contact: Tara / JSlater
Contact at Zazzle: Tracy Clements
PR contact: Melissa
WebDev contact: Morgamic, Alex, Ryan
Q/A contact: SDonnor
Legal contact: cBrady
Promotional Calendar
Pre-Launch:
- [9/28] Initial blog post [done]
- [9/30] About:mozilla newsletter R1 [done]
- [10/20] Update on all-hands call [done]
- [by 10/24] Discuss PR options [done]
- Melissa to provide list of blogs we can reach out to
- Send them some shirts samples
- Tara to give Melissa bullet point list of benefits / features
- Set up a conf call with Zazzle PR lead to discuss outreach / syncing up
- Mozilla Blog
- Discuss Campus rep outlets with Jay
- create postcards ?
- [by 10/24] Begin initial outreach to design schools and groups.
- [10/23] Photoshoot for sample products, tentatively scheduled for 10/23
- products have been ordered and to arrive this week
- [10/24] Second update blog post by 10/24, encouraging designs to begin.
- [10/25 - 10/14] Tara OOO
- [10/17] Tara back in office
- [11/19] Target Launch date , no later than [11/24]
Post-Launch:
- about:mozilla newsletter R2 (article & image)
- Submit by [11/14] for the [11/18] release
- 2 weeks of Google snippet
- Submit request 2 weeks in advance [11/5]
- "Open Sourced T-shirts. Design it, Create it, Own it!"
- "Check out the new Community Store, where you can design, create, and customize products to fit your unique personal style.
- "Cool community designed shirts"
- Blogs
- Entire marketing team to blog! cross link and go crazy.
- Announcing Launch
- linking to their favorite designs, designing their own, etc.
- How it works, how to promote
- Facebook Merch Application
- Mozilla.com: about page, and "what's new"
- Spreadfirefox group - Featured projects
- Press outlets [tbd]
- All-Moz Updates
- Zazzle:
- Zazzle blog
- Email blast
- Front page temporary promo
Project Breakdown
LEGAL
- Sign contract [done]
- Finalize click agreement with cbrady [pending]
PRODUCTS
- Contact designers from contest pool to seed the store. [done]
- Resulting in 50+ designs/products
- Identify other design sources [done]
- re-purposing designs from internal projects and campaigns such as Mozilla.com, Robot, etc such as those from Mozilla.com http://www.flickr.com/photos/intothefuzz/sets/72157606069938392/
- Customizable "name" shirts. Perhaps a way for community members to say how they are involved with the project. "I'm ____ and I work on ____". These serve as templates which can be filled in and customized by anyone.
- Product line:
- All T-shirt styles between women, men, and kids. Offering 300+ varieties.
- Product placement and Store maintenance will be covered primarily by Zazzle team.
- Product templates sent to Zazzle
- Possibly including other merch categories in the future.
COMMUNITY STORE WEB PROPERTIES:
- Zazzle Store: zazzle.com/mozilla
- Currently hidden
- Will feature a limited number of products which will help increase visibility and sales within the established Zazzle community.
- Main gallery hosted by us: communitystore.mozilla.org
- Design:
- Color palette and style echoing Mozilla.com
- Site / page layouts [done]
- Main header banner [done - tbd]
- Pages elements:
- Landing page / Gallery view. Customizable with category filters
- Design Guidelines
- Upload tool
- Thank you / confirmation page
- FAQ
- About the Store
- Tag Cloud / Tag Search
- Copy:
- Landing page [drafted]
- About page [drafted]
- FAQ [drafted]
- Design guidelines and steps [drafted]
- Upload tool [drafted]
- Thank you page [drafted]
DEVELOPMENT
- Bug File for domain name: CommunityStore.Mozilla.com [done]
- Q/A [pending assignment]
UPLOAD TOOL
- Identify input fields [done]
- Email (required)
- Fname / Lname
- Web portfolio / blog
- File (required)
- Design name and/or tags
- Background display color (required)
- Upload preview
- Term of Agreement
- Privacy click option
- Build actual tool with webdev [pending]
- First mockups reviewed, feedback provided
FLOW / WALKTHROUGH
- Main landing page is communitystore.mozilla.org
- Users can browser gallery by:
- Featured products, recent, popular, category themes, all, or keyword search.
- Users can create their own design, we have guidelines to help them
- They can upload a design. Once uploaded the confirmation page gives two options:
- Head back to the gallery
- Head over to zazzle to customize, create and buy right now via API.
- All designs are reviewed (by Zazzle or Mozilla) for brand / style guidelines