Mozilla Foundation 2018 OKRs

Mozilla Foundation’s work feeds into and supports Mozilla Foundation's overall goal of fueling a movement for a healthy internet. You can read more about this goal and our programs in the Mozilla Foundation strategy overview.

You can find more details about our OKRs and key activities in this document.

Q1 Open Calls

Topline Goal: reach new audiences and grow the movement by linking big internet issues with quality of life and everyday experiences.

#	Key Results	Baseline
0.1	Grow our email subscriber base by 20% annually (including 7% during the first six months of the year).	1,437,307 engaged users Target: 1H (+100k): 1,537,307,903 / 2H (+187k): 1,724,307
0.2	Fundraise $7.7M in grants (restricted) and $4.4M in individual donations (unrestricted).

Core Theme: Your Data and You

Theme: your data and you -- exploring the data we create, the platforms and devices that collect it, ways to secure it and the laws that protect it.

Guidance: ~60% of investments, content and activities across all OKRs. Also ties to OKR 3: ‘improve how companies collect and store consumer data’

OKR 1: Shape the Agenda: More people share compelling narratives and engage in discussions about internet health, as a result of raising the utility and quality of the Internet Health Report.

Responsible: Sam Burton

#	Key Results	KR Lead	Target	Achieved
1.1	50 community members share high-quality responses to the 2018 Internet Health Report (eg. blog posts, op-eds).	Amira Dhalla	50	41
1.2	Engagement in Internet Health Report grows by 50% over 2017 baseline unique visitors to the site PDF downloads comments about the report (comments on site + emails via contact form)	Kasia Odrozek	Visitors: 1,400,000 PDFs: 150,000 Comments: 510	Visitors: 82,362 PDF downloads: 10,160 Comments: 90 Numbers were impacted by changes to the Firefox snippet and comment functions on the Report site.
1.3	Grow # of people who use IHR materials in presentations and workshops external to Mozilla, in 4 languages.	Sam Burton / Jairus Khan	50	11 total to date (5 staff and 6 non-staff) in English, Mandarin, Spanish, Brazilian, and a local Gambian language

OKR 2: Connect Leaders: Grow talent, cultivate collaborations and develop new thinking on internet health by improving our fellowship, awards and alumni programs.

Responsible: Rizwan Tufail

#	Key Results	KR Lead	Target	Achieved
2.1	Practices, products and policies of 60% of 2017/2018 fellows are adopted by Mozilla, host organizations or others.	Ann Marie Carrothers	60%	60%
2.2	25% increase in individual and host org applications, with 75% coming from outside North America.	Aurelia Moser	600 applicants across all programs -450 ex-NA	103 host organizations, 59% of applications from outside NA 1849 registrations, 371 completed applications; 68% from outside NA
2.3	3 new foundation partners commit to investing funds in Mozilla fellowships and awards.	Jenn Beard	3	2 - 1 Confirmed; 1 Awaiting Confirmation (Ethics and Governance of Artificial Intelligence Fund-Miami Foundation)

OKR 3: Rally Citizens: Win campaigns that improve how companies collect, store and use consumer data by working with people and orgs from across movements.

Responsible: Sara Haghoodsti

#	Key Results	KR Lead	Target	Achieved
3.1	Get a product that is egregious with respect to children’s privacy improved or removed based on concerns generated by Mozilla and partners.	Sara Haghoodsti	>1	2 Amazon, Target, and Walmart stopped selling CloudPets after an open letter calling for the removal -- spearheaded by Mozilla -- was signed by several partners. Also, we changed the language on the Amazon Echo dot page and helped them clarify their FAQ through our campaign and with the help of partners.
3.2	10% increase in conscious choosers in the US who consider security of consumer data primarily company’s responsibility.	Jen Caltrider	10%	0% increase - Early research shows people see themselves as most responsible for securing personal data, rather than companies who collect it. Running additional research to understand data concerns and whether current events will changing this.
3.3	50% of online fundraising income comes in via our campaigns on consumer data protection.	Jon Lloyd	50%	2.7% currently from campaigns - Launched one campaign fundraiser around Equifax. Currently working on more campaign asks.

OKR 4: Public Messaging and Relevance: Grow public engagement around internet health by developing a constant stream of messaging about the work of Mozilla, our fellows and our allies.

Responsible: Lotta Rao

#	Key Results	KR Lead	Target	Achieved
4.1	Monthly aggregate traffic on foundation.mozilla.org to match current traffic to all mofo controlled mozilla.org web properties plus an additional 20%. (To be finalized)	Jesse Von Doom	20%	260% Went from 5K unique sessions/mo in Jan to 86K in March, driven by campaigns and fellowships pages.
4.2	30% of MoFo press coverage features the work or quotes from fellows or awardees, including WINS finalists.	Kevin Zawacki	30%	33% - Details: https://mzl.la/mofopress
4.3	Grow social engagement by 25% through content about fellows, alumni, partners, & allies.	Jen Caltrider	25%	N/A - Revisited content strategy and definition of social engagement. Biggest win: nearly 47,000 people took the FB survey and over 33,000 people viewed the Medium blog post.

OKR 5: Working open: Increase the breadth and depth of people participating in our work by inviting them into a year round cycle of open leadership training and events.

Responsible: Sarah Allen

#	Key Results	KR Lead
5.1	50 new community members from outside North America engage in 2 or more events - (mentorship program, WOW or other training, Global Sprint, and other online participatory experiences).	Stephanie Wright
5.2	90% of mentored project leads from OL #4 & #5 come back as a mentor, MozFest facilitator, or global sprint wrangler.	Abigail Cabunoc Mayes

OKR 6: Sustainability: Foster a healthy organizational culture, financial stability and clear goals and metrics to set MoFo up for long-term growth and impact.

Responsible: Lainie DeCoursy

#	Key Results	KR Lead
6.1	Convert 1.25 % of US mid-level donors ($100-999) resulting in 25 major gifts over $1,000.	Juan Barajas
6.2	Increase staff impact and engagement with a goal of improving engagement survey scores in the areas of diversity & inclusion, collaboration & communication, and execution by 10% in the July survey.	Angela Plohman
6.3	Produce and share (1) impact evaluation report of MoFo’s 2016-2018 strategy that includes a map of the movement and baseline metrics (for ToC) to inform MoFo’s 2019-2021 strategy.	Paul Zenke

Foundation/2018/OKRs

Contents

Mozilla Foundation 2018 OKRs

Q1 Open Calls

Topline Goal: reach new audiences and grow the movement by linking big internet issues with quality of life and everyday experiences.

Core Theme: Your Data and You

OKR 1: Shape the Agenda: More people share compelling narratives and engage in discussions about internet health, as a result of raising the utility and quality of the Internet Health Report.

OKR 2: Connect Leaders: Grow talent, cultivate collaborations and develop new thinking on internet health by improving our fellowship, awards and alumni programs.

OKR 3: Rally Citizens: Win campaigns that improve how companies collect, store and use consumer data by working with people and orgs from across movements.

OKR 4: Public Messaging and Relevance: Grow public engagement around internet health by developing a constant stream of messaging about the work of Mozilla, our fellows and our allies.

OKR 5: Working open: Increase the breadth and depth of people participating in our work by inviting them into a year round cycle of open leadership training and events.

OKR 6: Sustainability: Foster a healthy organizational culture, financial stability and clear goals and metrics to set MoFo up for long-term growth and impact.

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Foundation/2018/OKRs

Mozilla Foundation 2018 OKRs

Q1 Open Calls

Topline Goal: reach new audiences and grow the movement by linking big internet issues with quality of life and everyday experiences.

Core Theme: Your Data and You

OKR 1: Shape the Agenda: More people share compelling narratives and engage in discussions about internet health, as a result of raising the utility and quality of the Internet Health Report.

OKR 2: Connect Leaders: Grow talent, cultivate collaborations and develop new thinking on internet health by improving our fellowship, awards and alumni programs.

OKR 3: Rally Citizens: Win campaigns that improve how companies collect, store and use consumer data by working with people and orgs from across movements.

OKR 4: Public Messaging and Relevance: Grow public engagement around internet health by developing a constant stream of messaging about the work of Mozilla, our fellows and our allies.

OKR 5: Working open: Increase the breadth and depth of people participating in our work by inviting them into a year round cycle of open leadership training and events.

OKR 6: Sustainability: Foster a healthy organizational culture, financial stability and clear goals and metrics to set MoFo up for long-term growth and impact.

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