Support/StartPageOptimization/FirstTest

This page describes a simple test to determine if the high bounce rate on the SUMO inproduct start page compared to the normal start page is because of the article links under the search box. The test is part of a larger project to optimize the SUMO start pages.

Overview

Two Start Pages

SUMO has two start pages:

Inproduct Start Page

First, there’s a support option within the Firefox browser itself (i.e., inproduct). Users clicking on "Help" from the Firefox menu are taken to the inproduct start page.

Below the search box, this start page lists references and tutorials that are originally coming from Firefox 2. This is based on the assumption that people using help from the product itself are more interested in learning about the program rather than solving a problem.

This start page has an average bounce rate of 85%.

Normal Start Page

The other way for users to enter SUMO is through the main navigation bar at www.mozilla.com. Users clicking on “Support” (depending on the localized version) go directly to the normal start page.

Below the search box, this start page lists the most popular support articles, and a blurb for new users, listing articles useful for new users.

This start page has a bounce rate of 53%.