Firefox3.6/Marketing
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Developer Group [BLIZZARD / ALIX / JAY]
Community Group [MARY / SARAH]
MarCom Group [JOHN / TARA / LAURA]
Mozilla.com
- We'll be updating our messaging across Mozilla.com and related properties for 3.6. Please view the detailed plan, here: https://wiki.mozilla.org/Firefox3.6/WebsitePlan
Reviewer's Guide: [LAURA / ALIX] Affiliates: [LAURA]
- Update Affiliate buttons to reflect new version number
- Update the Upgrade the Web buttons to reflect new version number
- http://www.spreadfirefox.com/affiliates
- http://www.spreadfirefox.com/utw
Snippets: [ALIX / PASCAL]
Social Media: [TARA]
- Update our Twitter's background graphic to something new and version-neutral
- Update our Facebook Custom Tab for 3.6
- http://www.facebook.com/Firefox#/Firefox?v=app_6009294086&viewas=711506228
SEM: [LAURA / JAY]
- New adwords campaign / updating existing 3.5 campaign to reflect 3.6 and related themes of personalization, etc.
5th Anniversary: TBD