Evangelism/MDNPlans/Requirements

MDN Components

Creative [Jay]

• Logo for Mozilla Developer Network (MDN)
• developer.mozilla.org (MDC) Refresh
  • New header and footer based on new MDN logo
  • Improved site layout for home page, category pages, and reference pages (and any other critical page types)
  • Design elements for tags, references, comments, and user profiles
• Hacks Blog
  • New design for site navigation and architecture (menus, breadcrumbs, etc)
  • Design elements for Demo Gallery
  • Facebook, Twitter, and YouTube icons
• Other stuff
  • Logo for Mozilla User Groups (MUGs)
  • MDN and Hacks affiliate buttons
  • MDN and Hack Personas

Survey [Alix]

• Survey developers to understand their current level of satisfaction with Firefox and Mozilla and get input to build/improve MDN
• Tool: surveygizmo
• Success metrics:
  • number of respondents, goal is at min 1,000, ideally 5,000
• Todo:
  • Create initial draft (in process)
  • Validate questionnaire
  • Create template (creative?)
  • Launch & Promote

Newsletter [Alix]

• Biweekly newsletter highlighting what's new for web developers (web updates, tools, new hacks/demos, standards)
• Use Mailchimp infrastructure
• Success metrics:
  • Subscribers
  • Open rate
  • Click rate for external links?
• Todo:
  • Schedule!
  • Create MailChimp template including sign up page (need logo/header/footer from creative)
  • Define recurring sections and owners
  • Draft pilot newsletter
  • Announce newsletter (MDC/Hacks/@mozhacks/web-tech/about:mozilla)
  • Launch it!

Website(s) [Jay]

• MDC
• Hacks

Outreach [All]

• Twitter: @mozhacks, @firefox (for announcement)
• MDC
• Hacks.mozilla.org
• Web-tech blog
• Mozilla blog
• dev-news
• mozilla.dev.web-development
• Start page snippets? (ex: Are you a web developer? Join/check out the Mozilla Developer Network)

Metrics [Alix]

• Todo:
  • Migrate MDC to Omniture
  • Define metrics for overall MDN activities
• Questions we'd like to answer:
  • What are people looking for on the MDN?
  • Are people finding what they're looking for? Is the content useful?
  • How long does it take them?
  • How many people are visiting the MDN every day? How much content are they looking at?
  • How are people getting involved (i.e. is there a path through the site that results in contributions)?
  • How many people are actively involved?
  • How did people find the MDN? (from email, twitter, organic search, etc)
  • What geos are people coming from?
  • What browser are people visiting MDN sites with?
• Metrics for devmo (currently on Urchin 5)
  • Page views
  • Unique visitors
  • Bounce rates
  • Active daily commenters (comments will be enabled on the site this quarter)
  • Daily number of modified articles
  • Daily number of comments per article
  • Search: what do people search for, can we determine if they find what they're looking for (similar to what's done on SUMO)
  • Paths through the site: entry/exit points, are people going in circles?
  • Time spent on page
  • Campaign tracking (to track referrers, as we start promoting the site more and linking to it from different places)
  • Track conversion of a visitor from visitor->commenter->documentation contributor->Mozilla contributor
  • Visitor's browser
  • Visitor's geo
• Metrics for Hacks.mozilla.org(currently on urchin 6)
  • Page views
  • Unique visitors
  • Bounce rates
  • Number of comments per article
  • Paths
  • Campaign tracking (to track referrers, as we start promoting the site more and linking to it from different places)
  • Visitor's browser
  • Visitor's geo

We Need

• Design and IA
• Webdev
• QA
• Marketing
• Metrics