Websites/Mozilla.org/Archive/Parks/Namoroka

Objectives

The objective of the Namoroka fundraising project is to raise an a gift for conservation for the namesake park for Firefox 3.6.

Project approval 02/11/09
Content and Wireframes 16/11/09
Snippet Icon (Ned) 16/11/09
Snippet approval 17/11/09
Page development (Brian)
- Content 18/11/09
- Images 25/11/09
- Badges 25/11/09
- Profile opportunities 20/11/09
Fundraising Agreement with Park or Partner NGO 20/11/09
Page launch 04/12/09
- Donation page launch 4/12/09
  - First pre-release push week prior to 3.6 launch 150
  - release push day of 3.6 launch 600
  - followup ask 1 week after 3.6 launch 150
  - followup ask 2 two weeks after 3.6 launch 100
Supporting Blogs & Marketing Materials 02/12/09
Support from MoCo Marketing
- Bullet under what's new section of Mozilla.com
- Mozilla blog post
- Twitter
- Facebook
- Affiliate button
- Unleashing the community marketing team.

Suggested donation amount @$10, 1000 donors needed

Project budget $3,500.00

Here is the first round of snippet ideas for the Namoroka page. Still very much in progress. Just the primary brain dump.

Make the world better while you make the web better. Learn about the Mozilla Parks Project.
Celebrate the release of Firefox 3.6 by making a donation to Namoroka Park in Madagascar
Namoroka is more than the code name for Firefox 3.6. It's also a park and lemur habitat in Madagascar. Learn more.
Contribute to the Mozilla Parks Project and support the Firefox 3.6 namesake Park, Namoroka in Madagascar
Help Mozilla keep the world green by donating to Namoroka park in Madagascar
Learn more about the park that inspired Firefox 3.6
Namoroka is more than a code name for a browser. It's also a park in Madagascar. Click to see how you can help.
Learn what happens when a Firefox hangs out with a lemur
Help Mozilla support Namoroka Park in Madagascar as part of the Firefox 3.6 launch
Did you know that versions of Firefox are named after parks? Firefox 3.6 is named for Namoroka in Madagascar. Learn more.