Webmaker/Press/Template

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DRAFT ONLY -- NOT READY FOR SHARING

Three big announcements at Mozilla Festival 2012:

  • 1) Mozilla Webmaker badges. Growing our new global movement for teaching the world the web. Launching Webmaker badges: a new way to teach and reward digital skills.
  • 2) Launching the new Mozilla Popcorn app. The "1.0" version of our app that makes it easy for anyone to enhance, remix and share web video.
  • 3) Knight-Mozilla OpenNews. Announcing the 2013 OpenNews Fellows, in conjunction with the New York Times, BBC, The Guardian and others.

Mozilla Webmaker: Teaching the world the web. Together.

Mozilla 2013 priorities.png

Mozilla: Going big in education and digital literacy

  • Mozilla Webmaker is a new program from Mozilla, the global non-profit community and makers of Firefox.
  • Webmaker is one of Mozilla's three main priorities for 2013, alongside Firefox and Firefox OS.
  • Webmaker reflects Mozilla's commitment to investing in learning and web literacy

Make something amazing with the web. Learning as you go.

  • Webmaker offers tools, projects and community that helps youth and novices make something amazing with the web -- from their first web page, to interactive videos, to 3D animations, to understanding the core building blocks that make the web work.
  • It's learning through fun making and doing. A fresh new approach to teaching technology and digital literacy.
  • The goal: empower a new generation of digital creators and "webmakers."
  • Mozilla wants to help millions of people move from *using* the web to *making* the web. Giving them the skills they need to take greater control of their online lives, spread digital literacy, and creating a more web literate planet.

mozilla-webmaker.jpg
Webmaker has four key ingredients:

  • 1) Tools. Authoring tools and software. There are three core Webmaker tools: Popcorn, Thimble, and the X-Ray Goggles. Popcorn enhances and remixes web video. Thimble makes it easy for anyone to start creating web pages, learning as they go. The X-Ray Goggles make it easy for you to see how the building blocks of the web work. https://webmaker.org/tools
  • 2) Projects. Practical starter projects, how-tos and recipes. Designed to help youth and novices make something amazing with the web fast. From tweaking your blog template to building apps that can change the world. https://webmaker.org/projects
  • 3) Community. A global community of youth, digital creators, and especially INSTRUCTORS and EDUCATORS. People involved in teaching web skills and spreading digital literacy. Webmaker is more than a product -- it's a big tent for everyone involved in teaching tech and digital skills. https://webmaker.org/events
  • 4) NEW: Badges. These will be announced for the first time at the Mozilla Festival. Webmaker Badges provide *recognition* and visual achievements for the skills learners acquire through Webmaker. Like Boy or Girl Scouts for the web. It's a whole new way to teach, learn and display digital learning.
  • NAME AND ROLE: Mark Surman, Executive Director, Mozilla. Or Matt Thompson, Communications Director, Mozilla Foundation @OpenMatt matt [at] mozillafoundation [dot] org
  • CONTACT DETAILS: 1 416 577 2080
  • QUOTES:
    • "Mozillians are people who make things. Moving people from consumption to creation is Mozilla’s goal.” – Mitchell Baker, Mozilla Chair / Chief Lizard Wrangler
    • "We want everyone to tap the full creative power of the web. It’s not just about tech. It’s about anyone and everyone interested in the possibilities the web has to offer, coming together and sharing their skills and expertise." -- Mark Surman, Executive Director, Mozilla
    • “The web is becoming the world’s second language, and a vital 21st century skill — as important as reading, writing and arithmetic. It’s crucial that we give people the skills they need to understand, shape and actively participate in that world, instead of just passively consuming it. That maker spirit and open ethos is vital to Mozilla, our partners, and the web.” -- Mark Surman, Executive Director, Mozilla
  • BIO: A community activist and technology executive of 20+ years, Mark currently serves as the Executive Director at Mozilla, makers of Firefox and one of the largest social enterprises in the world. At Mozilla, he is focused on using the open technology and ethos of the web to transform fields such as education, journalism and filmmaking. Mark has overseen the development of Popcorn.js, which Wired has called the future of online video; the Open Badges initiative, launched by the US Secretary of Education; and the Knight Mozilla News Technology Partnership, which seeks to reinvent the future of digital journalism. Prior to joining Mozilla, Mark was awarded one of the first Shuttleworth Foundation fellowships, where he explored the application of open principles to philanthropy.

Introducing Mozilla Webmaker badges: a new way to teach and learn digital skills

    • Mozilla Webmaker provides an exciting new way to make and learn digital skills
    • Now with Mozilla Webmaker badges, users will be able to earn *recognition* for those skills and achievements as well.
    • As youth and others learn webmaking fundamentals through Webmaker.org -- like making their own web pages, remixing web video, and understanding how the web's building blocks work -- they can earn digital "badges," visual symbols of their skills and achievements, that provide a lasting record of what they've learned.
    • These badges can then be collected and displayed on their personal profile. This allows them to show off their skills to teachers, classmates, peers and future colleges, universities, colleagues or employers. Unlocking new opportunities and motivations.
    • The first set of Webmaker badges focuses on HTML and CSS, the core building blocks that make up most web pages. More advanced badges will follow.
    • Webmaker badges reflects Mozilla's commitment to going big in education and learning, and empowering a new generation of digital creators and webmakers.
    • Webmaker badges also offer an example and free, open source framework that other organizations can follow. The badges are issued using Mozilla's OpenBadges software, which makes it easy for any organization to issue, manage and display digital badges for learning across the web.
  • Your name and role: Carla Casilli, Webmaker Badges + Content Team Lead
  • Your contact details: carla@mozillafoundation.org / @carlacasilli / 310-951-3799
  • Links to more info / homepage: http://webmaker.org / http://wiki.mozilla.org/learning
  • What do you plan to ship or announce at the Festival?: We will be using the Open Badge Infrastructure to launch Mozilla's first phase of Webmaker Badges. Webmaker Badges represent learning that occurs within Webmaker Projects: our current iteration focuses on learning html and css. As the Webmaker Badges and Projects universe evolves it will grow to encompass the work of other organizations that are endeavoring to excite people about coding, making, and the web.
  • Please provide a quote we can use with media. Why are the announcements or accomplishments you've listed above important / newsworthy / world-changing?: Opportunities for learning are evolving; Mozilla believes that the understanding of the web must evolve, too. In early 2012, Mozilla announced the public beta of the Open Badge Infrastructure (OBI), now, with the introduction of Webmaker Badges, we announce our shift from theory to practice and reiterate our commitment to creating a more web literate planet.
  • Your short bio: Carla Casilli is Mozilla's Webmaker Badges + Content Team Lead. In her role, Carla applies the dynamic theory of Open Badges to the real world realm of webmaking. She focuses her years of strategic design, branding, and simplified communications experience on the examination, improvement, and encouragement of alternative educational, professional, and social assessment efforts. Carla focuses heavily on badge system design: its potential, its complexities, and its opportunities. Carla holds an MA in Media Psychology and Social Change from Fielding University and a BFA in Graphic Design and Writing from Carnegie-Mellon University.

Please attach or add links for if you have for:

  • Logos (JPEG large enough for print (300dpi)
  • Your photo (printable, 300 dpi)
  • Photo of your project at work / in the field (screen shot, event shots, etc.)
  • Videos / demos or any other visual that you would like to include

Mozilla Webmaker for Educators: building a global movement for teaching digital literacy

Growing a global community of educators to teach and share digital literacy

  • Project name: Webmaker Educator community
  • Project description and goal : A community of activated, innovative educators interested in designing interest-based learning activities that help teach others to harness the creative and open source power of the web.
  • Your name and role: Chris Lawrence, Director, Hive Learning Network NYC
  • Your contact details: clawrence@mozillafoundation.org
  • Links to more info / homepage: http://explorecreateshare.org @hivelearningnyc
  • What do you plan to ship or announce at the Festival? The launch of the Webmaker Educator Community. The “Hacktivate Learning” theme at Mozilla Festival will feature workshops and design challenges where educators, youth, designers and developers will begin to build and organize around the skills, tools, knowledge and support to grow a global digital literacy movement.
  • Please provide a quote we can use with media. Why are the announcements or accomplishments you've listed above important / newsworthy / world-changing?
  • Your short bio: Chris Lawrence is the Director of Hive Learning Network NYC, a consortium of 40 non-profit organizations working together to create and connect learning opportunities for local middle and high school-aged youth in New York City. Chris previously participated in Hive NYC as a charter member in his former position as Director of Formal and Informal Teaching and Learning at the New York Hall of Science where he conceived and managed educational programs that utilize digital and web-based tools for both on-site and distance learning opportunities. He recently spent time as an adjunct professor in Seton Hall’s Museum Professionals graduate program teaching the Museum Technology course, and he has a Master's in Museum Education from the Bank Street College of Education.

Please attach or add links for if you have for:

  • Logos (JPEG large enough for print (300dpi)
  • Your photo (printable, 300 dpi)
  • Photo of your project at work / in the field (screen shot, event shots, etc.)
  • Videos / demos or any other visual that you would like to include

Mozilla Popcorn: launching the new Popcorn app

  • Mozilla Popcorn makes video pop. It's a free web app that lets you enhance, remix and share web video. The result is a whole new way tell stories on the web.
  • CONTACT: Brett Gaylor, Director, Mozilla Popcorn:
  • brett@mozillafoundation.org, +1 778 922 0216
  • Consumer web site: http://www.mozillapopcorn.org
    Web site for developers: http://www.popcornjs.org
    NOTE: New consumer web site URL at webmaker.org coming soon :
  • What do you plan to ship or announce at the Festival? Launching the Mozilla Popcorn app version 1.0We'll launch the 1.0 of our "Popcorn" web app, an app that makes it easy for users to enhance, remix and share web video.
    At last years's 2011 Mozilla Festival, we launched Popcorn.js 1.0, which was aimed primarily at web developers. With the launch of the Popcorn app, we're putting the power of Popcorn in the hands of everyday consumers and web users, not just developers.
  • Please provide a quote we can use with media.
    "Mozilla Popcorn makes video pop. It's a free, easy-to-use app that lets you combine video with content from the rest of the web -- from text, links, and maps to pictures and live feeds. The result is a whole new way to tell stories on the web."
    "Use Popcorn to create your own newscasts, pop-up videos, multimedia reports, fan videos, guided web tours and more. Remix your favorite videos on You Tube or sounds on SoundCloud, add your own comments and links, or drag and drop in content from all over the web -- right in your web browser. The result is a new way to tell stories online, creating interactive videos that are dynamic, full of links, and unique each time you watch them. It's video beyond the box."
  • Your short bio. Brett Gaylor is the Director of Mozilla’s Popcorn project, an open video laboratory working at the intersection of video and the web. Before working with Mozilla, Brett directed the award-wining documentary "Rip! A Remix Manifesto," created OpenSourceCinema.org, helped found homelessnation.org, and was a key creative at the Montreal-based production house EyeSteelFilm.

Please attach or add links for if you have for:

Knight-Mozilla OpenNews: announcing the 2013 Fellows, with the New York Times, BBC, Guardian and more

  • Project description and goal (one paragraph): The Knight-Mozilla OpenNews project is dedicated to helping journalism thrive on the open web. It's about producing next-generation web solutions that solve real problems in news. It's about supporting communities of developers and journalists as they make, learn and invent together. And it's about deploying fellows—and code—into news organizations to collaborate and innovate in new ways.
    Knight-Mozilla OpenNews partners include the New York Times, the BBC, the Guardian, Zeit Online, Spiegel Online, ProPublica, and La Nacion.
  • Your name and role: Dan Sinker, Director, Knight-Mozilla OpenNews
  • Your contact details: dan@mozillafoundation.org / 847-859-9424 / @dansinker
  • Links to more info / homepage: http://www.mozillaopennews.org
  • What do you plan to announce at the Festival? We'll be introducing our eight 2013 Knight-Mozilla Fellows at the festival. They will be spending ten months creating innovative new web-based journalism experiments at the New York Times, the BBC, the Guardian, Zeit Online, Spiegel Online, ProPublica, and La Nacion (Buenos Aires).

    • The eight 2013 fellows will be at the Festival, and all the participating news partners will have representatives there as well.
    The 2012 OpenNews fellows will be at the Festival as well, facilitating sessions, exhibiting at the Science Fair, and participating throughout the festival. Their host news partners (such as the Guardian, BBC, Al Jazeera) will also participate & facilitate sessions.
    QUESTION: Are we also making any announcements around "Source," our new portal for sharing OpenNews source code and software created by the project?
  • Please provide a quote we can use with media. "Journalism is at a turning point right now, one that's ripe for innovative new ideas. The eight Knight-Mozilla Fellows we're embedding in leading newsrooms will help push the entire industry in exciting new directions through creating open code, sharing new experiments, and hacking the news."
  • Your short bio: Dan Sinker is the director of the Knight-Mozilla OpenNews project. Prior to joining Mozilla, he taught in the journalism department at Columbia College Chicago where he focused on entrepreneurial journalism and the mobile web. He is the author of two books, the creator of many destinations on the web, and was the founding editor of the influential underground culture magazine Punk Planet.

Please attach or add links for if you have for:

Examples of what the 2012 fellows have been working on: http://mozillaopennews.org/code.html

Other announcements

https://wiki.mozilla.org/Webmaker/Press/Other_projects

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