Webmaker/Press/Template

From MozillaWiki
< Webmaker‎ | Press
Revision as of 16:17, 22 October 2012 by ChloeV (talk | contribs)
Jump to navigation Jump to search


DRAFT ONLY -- NOT READY FOR SHARING

Announcements at Mozilla Festival 2012:

PRIMARY

  • 1) Mozilla Webmaker. Mozilla going big in digital literacy and learning. Establishing Mozilla as thought leader and partner in the space. Building a "big tent" together with others.
  • 2) New Mozilla Webmaker badges. Growing our new global movement for teaching the world the web. Launching Webmaker badges: a new way to teach and reward digital skills.
  • 3) Launching the new Popcorn Maker app. The "1.0" version of our app that makes it easy for anyone to enhance, remix and share web video.
  • 4) Knight-Mozilla OpenNews. Announcing the 2013 OpenNews Fellows, in conjunction with the New York Times, BBC, The Guardian and others.
  • 5) Open Internet Preservation Society. Thought leadership event.
  • 6) Hackable games. more coming soon.

SECONDARY

  • 7) MIT Media Lab at MoZFest. Bringing 6 or 7 people. Scratch meets Mozilla Webmaker. Makey Makey -- alligator clip for internet. bannana pianos. lifelong kindergarten. Mitch Resnick. Joi Ito.

Three key messages to rule them all: 1) Web 2) Making 3) Learning

What is the one-line story we want people to take away from Mozilla Festival?

  • WEB: Mozilla is leading the future of the web
  • MAKING: If I want to make something, Mozilla is where it's at
  • LEARNING: Mozilla is going to change the world of digital literacy and learning

What are the 3 actionable things people can do?

  • Join us. Teach others. Host your own hack jam. Get involved.
  • Support us. Donate to our non-profit mission.
  • Make something right now. At Webmaker.org.

Mozilla Webmaker: Teaching the world the web. Together.

Mozilla 2013 priorities.png

Mozilla: Going big in education and digital literacy

  • Mozilla Webmaker is a new program from Mozilla, the global non-profit community and makers of Firefox.
  • Webmaker is one of Mozilla's three main priorities for 2013, alongside Firefox and Firefox OS.
  • Webmaker reflects Mozilla's commitment to investing in learning and web literacy

Make something amazing with the web. Learning as you go.

  • Webmaker offers tools, projects and community that helps youth and novices make something amazing with the web -- from their first web page, to interactive videos, to 3D animations, to understanding the core building blocks that make the web work.
  • It's learning through fun making and doing. A fresh new approach to teaching technology and digital literacy.
  • The goal: empower a new generation of digital creators and "webmakers."
  • Mozilla wants to help millions of people move from *using* the web to *making* the web. Giving them the skills they need to take greater control of their online lives, spread digital literacy, and creating a more web literate planet.

mozilla-webmaker.jpg
Webmaker has four key ingredients:

  • 1) Tools. Authoring tools and software. There are three core Webmaker tools: Popcorn, Thimble, and the X-Ray Goggles. Popcorn enhances and remixes web video. Thimble makes it easy for anyone to start creating web pages, learning as they go. The X-Ray Goggles make it easy for you to see how the building blocks of the web work. https://webmaker.org/tools
  • 2) Projects. Practical starter projects, how-tos and recipes. Designed to help youth and novices make something amazing with the web fast. From tweaking your blog template to building apps that can change the world. https://webmaker.org/projects
  • 3) Community. A global community of youth, digital creators, and especially INSTRUCTORS and EDUCATORS. People involved in teaching web skills and spreading digital literacy. Webmaker is more than a product -- it's a big tent for everyone involved in teaching tech and digital skills. https://webmaker.org/events
  • 4) NEW: Badges. These will be announced for the first time at the Mozilla Festival. Webmaker Badges provide *recognition* and visual achievements for the skills learners acquire through Webmaker. Like Boy or Girl Scouts for the web. It's a whole new way to teach, learn and display digital learning.

Assets

  • SPOKESPERSON: Mark Surman, Executive Director, Mozilla. Or Matt Thompson, Communications Director, Mozilla Foundation @OpenMatt matt [at] mozillafoundation [dot] org
  • CONTACT DETAILS: 1 416 577 2080
  • QUOTES:
    • "Mozillians are people who make things. Moving people from consumption to creation is Mozilla’s goal.” – Mitchell Baker, Mozilla Chair / Chief Lizard Wrangler
    • "We want everyone to tap the full creative power of the web. It’s not just about tech. It’s about anyone and everyone interested in the possibilities the web has to offer, coming together and sharing their skills and expertise." -- Mark Surman, Executive Director, Mozilla
    • “The web is becoming the world’s second language, and a vital 21st century skill — as important as reading, writing and arithmetic. It’s crucial that we give people the skills they need to understand, shape and actively participate in that world, instead of just passively consuming it. That maker spirit and open ethos is vital to Mozilla, our partners, and the web.” -- Mark Surman, Executive Director, Mozilla
  • MARK SURMAN BIO: A community activist and technology executive of 20+ years, Mark currently serves as the Executive Director at Mozilla, makers of Firefox and one of the largest social enterprises in the world. At Mozilla, he is focused on using the open technology and ethos of the web to transform fields such as education, journalism and filmmaking. Mark has overseen the development of Popcorn.js, which Wired has called the future of online video; the Open Badges initiative, launched by the US Secretary of Education; and the Knight Mozilla News Technology Partnership, which seeks to reinvent the future of digital journalism. Prior to joining Mozilla, Mark was awarded one of the first Shuttleworth Foundation fellowships, where he explored the application of open principles to philanthropy.

Mozilla Webmaker badges

Introducing Mozilla Webmaker badges: a new way to teach and learn digital skills

    WHEN / WHERE:
    • Press will receive advance briefing on Webmaker badges launch at press event
    • Then released over the course of the weekend at Moz Fest QUESTION: When exactly? Where? How?

    • Mozilla Webmaker provides an exciting new way to make and learn digital skills
    • Now with Mozilla Webmaker badges, users will be able to earn *recognition* for those skills and achievements as well.
    • As youth and others learn webmaking fundamentals through Webmaker.org -- like making their own web pages, remixing web video, and understanding how the web's building blocks work -- they can earn digital "badges," visual symbols of their skills and achievements, that provide a lasting record of what they've learned.
    • These badges can then be collected and displayed on their personal profile. This allows them to show off their skills to teachers, classmates, peers and future colleges, universities, colleagues or employers. Unlocking new opportunities and motivations.
    • The first set of Webmaker badges focuses on HTML and CSS, the core building blocks that make up most web pages. More advanced badges will follow.
    • Webmaker badges reflects Mozilla's commitment to going big in education and learning, and empowering a new generation of digital creators and webmakers.
    • Webmaker badges also offer an example and free, open source framework that other organizations can follow. The badges are issued using Mozilla's OpenBadges software, which makes it easy for any organization to issue, manage and display digital badges for learning across the web.
  • Your name and role: Erin Knight, Senior Director of Learning, Mozilla
  • Your contact details: erin@mozillafoundation.org / +1 202 285 2108
  • Links to more info / homepage: http://webmaker.org / http://www.openbadges.org
  • QUOTE: "Digital literacy is to the 21st century what reading, writing and mathematics were to the 20th century -- vital to creativity, personal empowerment and economic opportunity. Mozilla's Webmaker initiative offers exciting new ways to learn these new skills through webmaking and the Webmaker badge system will recognize this learning, level people up for more learning, build community reputation and unlock opportunities for learners in the real world." --Erin Knight, Senior Director of Learning, Mozilla
  • Your short bio: Erin currently spearheads the learning work at Mozilla, which includes developing learning content and experiences for webmaking, as well as supporting broader learning across the Web through the Open Badges work. She was one of the progenitors of the Open Badges movement and wrote the initial paper on badges that laid the foundation for badges as an alternative system of accreditation and credentialing. Previously, Erin served as the Research Director at the Center for Next Generation Teaching and Learning, a non-profit at UC Berkeley committed to researching and promoting technology and practices for student-centered learning. Her career to date has been balanced between the education technology industry and academia. She now brings these experiences, perspectives and passion to the open education and software world.

Please attach or add links for if you have for:

  • Logos (JPEG large enough for print (300dpi)
  • Your photo (printable, 300 dpi)
  • Photo of your project at work / in the field (screen shot, event shots, etc.)
  • Videos / demos or any other visual that you would like to include

Mozilla Webmaker for Educators: building a global movement for teaching digital literacy

Growing a global community of educators to teach and share digital literacy

  • Project name: Webmaker Educator community
  • Project description and goal : A community of activated, innovative educators interested in designing interest-based learning activities that help teach others to harness the creative and open source power of the web.
  • Your name and role: Chris Lawrence, Director, Hive Learning Network NYC
  • Your contact details: clawrence@mozillafoundation.org
  • Links to more info / homepage: http://explorecreateshare.org @hivelearningnyc
  • What do you plan to ship or announce at the Festival? The launch of the Webmaker Educator Community. The “Hacktivate Learning” theme at Mozilla Festival will feature workshops and design challenges where educators, youth, designers and developers will begin to build and organize around the skills, tools, knowledge and support to grow a global digital literacy movement.
  • Please provide a quote we can use with media. Why are the announcements or accomplishments you've listed above important / newsworthy / world-changing?
  • Your short bio: Chris Lawrence is the Director of Hive Learning Network NYC, a consortium of 40 non-profit organizations working together to create and connect learning opportunities for local middle and high school-aged youth in New York City. Chris previously participated in Hive NYC as a charter member in his former position as Director of Formal and Informal Teaching and Learning at the New York Hall of Science where he conceived and managed educational programs that utilize digital and web-based tools for both on-site and distance learning opportunities. He recently spent time as an adjunct professor in Seton Hall’s Museum Professionals graduate program teaching the Museum Technology course, and he has a Master's in Museum Education from the Bank Street College of Education.

Please attach or add links for if you have for:

  • Logos (JPEG large enough for print (300dpi)
  • Your photo (printable, 300 dpi)
  • Photo of your project at work / in the field (screen shot, event shots, etc.)
  • Videos / demos or any other visual that you would like to include

Popcorn Maker: launching the new Popcorn app

  • Popcorn Maker makes video pop. It's a free web app that lets you enhance, remix and share web video. The result is a whole new way tell stories on the web.
  • CONTACT: Brett Gaylor, Director, Mozilla Popcorn:
  • brett@mozillafoundation.org, +1 778 922 0216
  • Consumer web site: http://popcorn.webmaker.org
    Web site for developers: http://www.popcornjs.org
  • What do you plan to ship or announce at the Festival? Popcorn Maker 1.0We'll launch the 1.0 of our app that makes it easy for users to enhance, remix and share web video.
    At last years's 2011 Mozilla Festival, we launched Popcorn.js 1.0, which was aimed primarily at web developers. With the launch of the Popcorn Maker, we're putting the power of Popcorn in the hands of everyday consumers and web users, not just developers.
  • Please provide a quote we can use with media.
    "Popcorn Maker makes video pop. It's a free, easy-to-use app that lets you combine video with content from the rest of the web -- from text, links, and maps to pictures and live feeds. The result is a whole new way to tell stories on the web."
    "Use Popcorn Maker to create your own newscasts, pop-up videos, multimedia reports, fan videos, guided web tours and more. Remix your favorite videos on You Tube or sounds on SoundCloud, add your own comments and links, or drag and drop in content from all over the web -- right in your web browser. The result is a new way to tell stories online, creating interactive videos that are dynamic, full of links, and unique each time you watch them. It's video beyond the box."
  • Your short bio. Brett Gaylor is the Director of Mozilla’s Popcorn project, an open video laboratory working at the intersection of video and the web. Before working with Mozilla, Brett directed the award-wining documentary "Rip! A Remix Manifesto," created OpenSourceCinema.org, helped found homelessnation.org, and was a key creative at the Montreal-based production house EyeSteelFilm.

Please attach or add links for if you have for:

Knight-Mozilla OpenNews: announcing the 2013 Fellows, with the New York Times, BBC, Guardian and more

  • WHEN / WHERE?
    • OpenNews fellows arriving Thursday morning. Let's strive to get Dan Sinker + as many fellows to the press event as possible.
    • QUESTION: When / where / how are the Fellows being announced?
      • PROPOSAL: Saturday opening circle or keynote. with QA + "meet the fellows" opportunity after that
      • + 1-minute announcement + demo of "Source"


  • Project description and goal (one paragraph): The Knight-Mozilla OpenNews project is dedicated to helping journalism thrive on the open web. It's about producing next-generation web solutions that solve real problems in news. It's about supporting communities of developers and journalists as they make, learn and invent together. And it's about deploying fellows—and code—into news organizations to collaborate and innovate in new ways.
    Knight-Mozilla OpenNews partners include the New York Times, the BBC, the Guardian, Zeit Online, Spiegel Online, ProPublica, and La Nacion.
  • Your name and role: Dan Sinker, Director, Knight-Mozilla OpenNews
  • Your contact details: dan@mozillafoundation.org / 847-859-9424 / @dansinker
  • Links to more info / homepage: http://www.mozillaopennews.org
  • What do you plan to announce at the Festival? We'll be introducing our eight 2013 Knight-Mozilla Fellows at the festival. They will be spending ten months creating innovative new web-based journalism experiments at the New York Times, the BBC, the Guardian, Zeit Online, Spiegel Online, ProPublica, and La Nacion (Buenos Aires).

    • The eight 2013 fellows will be at the Festival, and all the participating news partners will have representatives there as well.
    The 2012 OpenNews fellows will be at the Festival as well, facilitating sessions, exhibiting at the Science Fair, and participating throughout the festival. Their host news partners (such as the Guardian, BBC, Al Jazeera) will also participate & facilitate sessions.
    QUESTION: Are we also making any announcements around "Source," our new portal for sharing OpenNews source code and software created by the project?
  • Please provide a quote we can use with media. "Journalism is at a turning point right now, one that's ripe for innovative new ideas. The eight Knight-Mozilla Fellows we're embedding in leading newsrooms will help push the entire industry in exciting new directions through creating open code, sharing new experiments, and hacking the news."
  • Your short bio: Dan Sinker is the director of the Knight-Mozilla OpenNews project. Prior to joining Mozilla, he taught in the journalism department at Columbia College Chicago where he focused on entrepreneurial journalism and the mobile web. He is the author of two books, the creator of many destinations on the web, and was the founding editor of the influential underground culture magazine Punk Planet.

Please attach or add links for if you have for:

Examples of what the 2012 fellows have been working on: http://mozillaopennews.org/code.html

6319041240_e869bbea1a.jpg

Hackable Games

  • Project Name: Hackable Games
    • What are we announcing / showing at MozFest when?
    • PRESS EVENT: QUESTION: What are we doing around games here?
    • FRIDAY, NOV 9: MOZFEST SCIENCE FAIR
      • Lightning demo + brief speech at the Science Fair by Rob Hawkes, Mozilla game evangelist
        • TASK: Chloe to reach out to Rob (stress that it's only 3 minutes)
        • TASK: Chloe to schedule w. Michelle

    Why hackable games?
    • 1) From consumption to creation. Empowerment. Turning players into creators. Increasing the diversity of who gets to make games. 
    • 2) "Games that teach." Learning digital skills by making and remixing games. Baking in useful coding skills as gamers make, remix and play. 
    • 3) Invite the world to make their own games. Remix, make and share your own amazing games on the web.
    • 4) The web as the platform. The web as an open gaming platform for the world. Use games to push the limits of what web browsers can do.
    • 5) Thought leadership. Imagine a world where gaming consoles are no longer necessary -- it's all just the web. On mobile, tablets, or any screen you can imagine.



    CALLS TO ACTION
    • Make your own games. Remix, make and share your own games on the web.
      • 1) At the Mozilla Festival game arcade. 
        • A hackable game jam at MozFest. Packed with great examples of hackable games. Building a community of game makers. Prototyping new tools.
      • 2) Through Mozilla's "Game On" Competition. [url]
      • 3) Host a game jam in your own city. These events kits make it easy: [link]
      • 4) At Webmaker.org. Teaching digital skills through making. Including making and remixing games. From novices to advanced devs. 
      • Project goals:

        • 1)Re-imagine the Web as the (gaming) platform; and create the tools for games that like the web itself are hackable by design.
        2)Move from consumption to creation. Mozilla is asking you not only to play games but to start hacking them to make your own;
        3)Foster diversity in games for different audiences; that represent who players are and what they like.
        4)Use games to teach digital literacy and webmaking. Bake in coding skills as gamers make, remix and play.
        5)Invite the world to make their own amazing games on the web;
          • At the Mozilla Festival's Game Arcade; to play with new bleeding edge game technologies and meet people who love making and hacking games as much as you do.
          • At Mozilla's Game On ; a competition calling all developers, designers, youth and educators to build the next generation of web based games. Submissions open December 3rd 2012 and close February 20th. 2013. <link http://www.mozilla.org/en-US/gameon/ >

        • Project Owner: Chloe Varelidi
        • Contact Info: chloe@mozillafoundation.org
        • Links to more info / homepage:http://www.mozilla.org/en-US/gameon/

        • What do you plan to ship or announce at the Festival?


        • Hackable Games at the Game Arcade From cardboard arcades to cutting edge broswer gaming technologies, join us for a series of sessions showcasing the latest and most hackable game technologies. Re-imagine what is possible on the browser and to look at games as hackable; games that let their players remix, fork and share to their heart’s content.

        What will you be doing at the Game Arcade? 

          ***Play with new technologies that push the limits of the browser.

          *** Meet people who love making and hacking games as much as you do.

          *** Learn more about Mozilla's Game On Competition <link http://www.mozilla.org/en-US/gameon/ >

          *** And did we mention there will be tiny plastic turtles and a Werewolf Human API?



        • Who is coming?
        [Orgs] UKIE http://ukie.info/ <uk interactive entertainment association> [Bigger Brands] Mind Candy (Moshi Monsters), Six to Start (Zombies Run), MakieLab (Makie.me), BabyCastles [Edu people] Minecraft EDU, Gaming Mozilla Labs, CERN, Quest to Learn, NYU Poly Game Innovation Lab, MIT Lifelong Kindergarten, [Indie studios] Play My Code, Gigantic Mechanic, Owlchemy Labs, Craftyy. [waiting from Media Molecule Little Big Planet to get confirmation from Sony= ETA, next week ]

          QUOTES
          With Game On and Hackable Games we are hoping to both explore what gaming looks like on the web but also tie into many other projects that we are doing here at Mozilla; from FirefoxOS to Webmaker, we are asking you to re-imagine the Web as the platform;
        • to make; we are empowering people to move from consumption to creation. In specific not only play games but start making their own; Games that represent who players are and what they like.
        • to learn; use games to teach digital literacy and web making skills such as programming, design thinking and empathy.
        • to share; we are inviting the world to remix, make and share amazing games on the web.



        BIO: QUESTION: Is Chloe lead spokesperson? If so, does she require media training / drilling w. talking points?

        Chloe Varelidi is the lead for Mozilla's Hackable Games Lab, a virtual lab to create, tinker, and play with remixable games that use the web as platform. Chloe was previously the Creative Director and a founding staff member at Quest to Learn and the Institute of Play in New York, where she designed and produced digital and analog games and curriculum that teach game design to youth. She also runs a street game festival in her hometown of Athens, Greece, and occasionally makes her own handcrafted electronics. Chloe holds an MFA in Design and Technology from Parsons, The New School for Design.

      Please attach or add links for if you have for:<link http://www.mozilla.org/en-US/gameon/ >

Retrieved from "https://wiki.mozilla.org/index.php?title=Webmaker/Press/Template&oldid=481680"