Retention

Firefox Retention 12 point plan

1. Change Firefox icon name to closer resemble action of getting to web

• Project Coordinator: Mike Beltzner

2. Force the Firefox icon to easier to find location

• Project Coordinator: Mike Beltzner
• Lead: Jim Mathies

3. Alter the default browser settings path for better user choice

• Project Coordinator: Mike Beltzner
• Lead: Rob Strong

4. Major outbound brand marketing program driving brand recognition and differentiation

• Project Owner: JT

5. Improve download page and first run pages

• Project Owners: David and John

6. Launch support.mozilla.com

• Project Owners: JT

7. Make common plug-ins work out of the box

• Project Owner: dmoz

8. Make add-ons and personas more accessible

• Project Owner: cbeard

9. Make web feel more human

• Project Owner: Beltzner

10. Improve messaging through: blog.mozilla and other communication channels

• Project Owner: JT and John Slater

11. Stickier start page

• Project Manager: Basil

12. Change Firefox icon to closer resemble action of getting to web

• Project Manager: