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MoFo 2014 All Hands

• What we got done https://wiki.mozilla.org/AllHands/Done
• Why we did it https://wiki.mozilla.org/AllHands/Story
• Demos https://etherpad.mozilla.org/All-Hands-demos

Workshops

What we worked on

Contributor Metrics: connecting the threads

When: Tues 10:00-12:00 (this scheduled time is a moco/mofo catch-up meeting)
Goal:  Connecting the strands so we're heading in the same direction. Face-to-face discussions about Baloo, and BI Datawarehouse tools; Tableau server and dashboards; MoFo Interim Contributor Dashboard and; the systems; behind it; + the Adhoc contribution logger. 
MoFo point: Adam and Jbuck 
SF Moco contacts:  David Boswell 
Local Moco, but not SF: Anurag Phadke (Mountain View), 
Collaborators: Chris D
Bugzilla tags: [allhands][metrics]

Going Global: Three new markets for Webmaker in 2014

When: Tues (anytime)

What they need from us and how we'll win. We have funded partnerships planned in Bangladesh, Brazil and more. Let's focus on where we are funded and do it well. Show where geographically anchored / regional funding is; talk about creating more visibility  about the data we have; leverage planned Maker Parties in these key locales; finalise the first draft of an exemplary teaching kit that activates these commuinties, and measure where in the world Mozilla can make the most impact.
Lead: Ben Moskowitz; Adam Lofting
Collaborators: Kat, Karen, Michelle, Chris, Geoff, An-Me, Amira
Tag: [allhands][global]

Landing the badges moonshot: Webmaker + Badgekit sprint

• Anytime
• Lead: Kate
• Collaborators: An Me, Erik, Andrew, JP, Jbuck
• Goal: We will issue the Webmaker Super Mentor badge. We're a few short tickets away from being able to issue and approve Webmaker badges in Badgekit. Let's sprint towards completion.
• Deliverable: Ship the Webmaker Super Mentor Badge, supporting the complete end-to-end user story: see, apply, review, issue, receive.
• Webmaker badges roadmap: Q2 Roadmap
• Bugzilla tags: webmakerbadges, followup, [allhands]

Getting real about press and marketing: Press Kits

When: Tues 10:00-12:00
Goal:  Creating press kits for MoFo produtcs.
MoFo point: Erica S. and Lainie
etherpad:https://mofocomms.etherpad.mozilla.org/presskits
Bugzilla tags: [allhands][presskits]

Events: converting event participants into users and contributors

How do we turn Webmaker and Maker Party event participants into users, supporters and contributors? This is one of the most important things we can do towards our 10k contributor goal this year. And it's hard. It will take a cross-team approach with engineers, community team and partnership teams working together. Let's get the key stakeholders together to agree on strategy and document a cross-team sprint together here: 
https://wiki.mozilla.org/Webmaker/Events
Lead: Brett + Matt
Required: Brett, Matt, Amira, Gavin, Cassie
Requested: Michelle, Kate Hudson, Lainie
Context and reading: https://etherpad.mozilla.org/Events
Notes: https://etherpad.mozilla.org/events-allhands
Tag: [allhands][events]
When: Anytime
Deliverable: Get consensus with stakeholders. Then document our events roadmap. https://etherpad.mozilla.org/Events https://wiki.mozilla.org/Webmaker/Events

Documentation and process: How we support our engagement work

Time: Tuesday morning
Lead: Erika Owens, Leah Gilliam
Collaborators:
Local SF contact: 
GoalWe're all doing a lot of great work. How do we document it and share our learnings within our teams, between our projects, with our stakeholders, and beyond? Thinking through the followthrough and documentation process is also critical in keeping contributors engaged. Let's sketch out some of the key elements of documentation and follow-through and share tactics about how to make sure it actually happens.

Etherpad: https://etherpad.mozilla.org/allhands2014-community-docs We're going to loop back with Matt's working MoFo session.
Length:?
Tags: [allhands][newcommunities][documentation]

Maker Party: Driving Mozilla-wide participation

From Open News to the Science Lab and beyond, let's make sure this year's Maker Party includes all areas of MoFo. This can also include how to leverage upcoming MozCamps, plus  Mozilla's new "gathering plan" for distributed events. Let's also pick a few likely MoCo groups and document with them what they might do as well. 
Lead: Amira/Michelle
Collaborators: Winston, WPR folks for Mozilla-spaces events
Tag: [allhands][mozmakerparty]
When: Tuesday afternoon. Talk to Winston & WPR separately

Webmaker Training: Get ready to level up 5K+ contributors

Webmaker Training will reach thousands of mentors on its first iteration on May 12. Let's polish the content and lock in the comms needed to "feed the funnel" for Maker Party. This includes reviewing the modules, freshening the site, and inviting the Super Mentors and participants.
Lead: Laura
Collaborators: Lainie, Mozilla Reps, Cassie, Jbuck, Michelle, William
Tags: [allhands][training]
When and where: Tuesday morning, community space

Mozfest: Roadmap and Brainstorm

Mozfest is shipping its roadmap and key documentation. Also drop in to leave your dreams and ideas for this year.
Lead: Sarah, Misty, Michelle
Collaborators: Anyone who wants to drop in!
Tags: [allhands] [mozfest]
When and where: Tuesday afternoon, Foxhole open space

Ford Foundation: The Web We Want Proposal

• Anytime
• Lead: Lynn
• Collaborators: Dave S
• Goal: We will finish the proposal to the Ford Foundation
• Deliverable: Ship the proposal to Ford Foundation.
• Bugzilla tags [allhands]

Shipping a map of educational efforts across Mozilla

• Tuesday afternoon
• Lead: Kaitlin
• Collaborators: Laura H, Brian
• Goal: Map existing educational/training programs, create a resource making it clearer to communicate.
• Deliverable: Craft a sketch / resource.
• Bugzilla tags [allhands][trainingmap]

Hive Badges MVP: Determining the criteria of the Hive Community Member badge

Time: 9:30 Wednesday
At the Summit to Reconnect Learning in Redwood City this past February, we pledged to ship Hive badges by summer 2014. We'll be using the badges team planning sheet to organize our thoughts around an MVP badge that will look a lot like the Webmaker Mentor and Super Mentor badges, and will be issued via Webmaker.org this summer.
Context: https://omnignorant.makes.org/thimble/hive-global-badges-update-march-24-2014
Lead: Robert Friedman
Collaborators: Leah, Kathryn, Kari, Lindsey, Sam, CLAW
Etherpad: https://etherpad.mozilla.org/hivebadges2
Deliverable: This, completed: https://docs.google.com/a/mozillafoundation.org/spreadsheets/d/1RqzHo1GXZeRiFGMQvntAQvuR2i76GaZsO87XkfZN0pk/edit
Tags: [allhands] [Hive] [hivebadges]

Fill the Funnel, MoFos. Shipping the Maker Party Marketing Plan

Time: 9:30 Wednesday
We ran a great, multi-channel marketing campaign around money: the EOY campaign. Now we need to do it about people. This session is an applied, tactical planning session for breaking our Maker Party marketing into defined assets, scheduled, and tasks. The Webmaker team has kicked ass and shipped a product. Now it's on us to get people to use it.
Context: This, but for people: https://fundraising.mozilla.org/campaign-overview/
Lead: Geoffrey, Erica S, Hannah
Collaborators: Amira, Erika D., Lainie, Andrea
Deliverable: A detailed marketing plan and schedule, broken out across the bugs.
Tags: [allhands] [Maker Party 2014] [MarketingPlan]

Learning from Users: usability testing our Engagement Ladder

Time: 9:30 Wednesday
Let's do usability testing on our Engagement Ladder, to see where people are getting stuck and increase our conversation rate. Our engagement ladder is everything. We're asking users to perform a small number of key calls to action (like signing up for a Webmaker account, sharing a teaching kit, entering an event into our platform, etc.) How do we do smart usability testing against these tasks so we can see where users are getting stuck -- and capture quick wins to increase our conversion rate? And most importantly, beyond usability, what are the different kinds of design research we can now do, and how do we work with MoCo to mature those methods?
Context: https://wiki.mozilla.org/Webmaker/Engagement_Ladder + blog post on Q2 Product Testing
Lead: Cassie, Karen Smith, Kat
Collaborators: Cori Schauer (MoCo), Tony Santos (MoCo User research), Sabrina
Meeting: https://etherpad.mozilla.org/learningfromusers and Design Research Lab plans: https://etherpad.mozilla.org/webmakerdesignresearch
Deliverables:

• Run a usability test for account creation, event creation, and the new /explore page
• Clarify difference between co-design (community) and user testing (product)
• How can we communicate results better across mozilla
  

Tags: [allhands] [usability]

Appmaker: Getting Input on User Value

Time: 9:30-12:30 Wednesday

Goal: test Appmaker strategy against MoCo market research analysis of the opportunity and need. Plus review user demographics and operators in each FirefoxOS market. We think there are gains in combining platform, marketplace, digital literacy. Are we teed up to provide value here?
MoFo point: Bobby (+Ben)
SF local contacts: Ria Joy, if we can get her to come from Seattle, Cori Schauer (conflicts with user research session at same time, Cori available wed 9-11)
Length: 4-6 hours
Tags: [allhands] [appmaker]
Deliverables: 

• Document Appmaker audience segmentation & analysis
• Document work plan for feeding audience research into Appmaker product strategy

Navigating Web Literacy with badges

Time: 9:30 Wednesday

Goal: create an MVP for Web Literacy badge pathways.
MoFo point: Chloe, Doug
Length: 2-3 hours
Collaborators: Mike L, Lucas, Andrew, Jess, Atul, Laura, Kat, Michelle
Tags: [allhands] [pathways]
Deliverables: 

• Create spreadsheet and populate with Web Literacy skills to issue 'badges'
• Link artwork to spreadsheet
• Create sample 'badge' pathways

New Communities: make a page on mozilla.org

Time: 11:00 am Wednesday
Lead: Dan/Erin Kissane
Collaborators: Kaitlin, Dave, Studio MoFo
Local SF contact: Holly Hastbritt (mozilla.org UX)
Goal:  Collaborate & sprint on making a one-pager "New Communities" page  on Mozilla.org. Plus getting "News" and "Science" added to the  Mozilla.org "get involved" page. http://www.mozilla.org/contribute/ This can be a great way to tell the story around what Mozilla is doing  in these new spaces, plus drive referral traffic and contributors to  those projects.  Update!!: After internal discussion and a follow-up discussion with MoCo's Larissa and Holly, we refocused our efforts on a few specific interventions in Mozilla.org before the planned redesign takes place, plus ongoing collaboration/input into the redesign. The Etherpad is a much better representation of our work than are the Bugzilla entries, which reflect our initial understanding of the project.
Length: 6hrs, max
Etherpad: https://etherpad.mozilla.org/communities
Tags: [allhands][newcommunities]

MDN + Webmaker: prepping for May workweek

Time:Wednesday 2:30
Goal:  Determine, plot and start hacking on easy wins in preparation for the end of May MDN/Webmaker workweek. Plus document larger strategic goals for collaborating with MDN going forward. Discuss the Thimble roadmap (and Thimble tutorials in particular) and see how MDN needs can be included.
MoFo lead: Laura/Brett
SF local contacts: Ali
Length: 1/4 day
Tags: [allhands][MDN]
Deliverables: 
* Train MDN staff to create Thimble tutorials. 
* Update MDN staff on product vision for Thimble and Brackets 
* Transfer knowledge in creating MakeAPI galleries

Marketing: Project:Trust Mozilla Campaign Coordination

When: Wed 1pm

Trust is an emerging theme in many campaigns going on across Mozilla: marketing, advocacy, policy, engagement, education. The leads of the campaigns have agreed to start meeting to coordinate the work, maybe ship a shared platform or two. This is the first meeting of that group.
Lead: Geoff MacDougall
Collaborators: Dave Steer, Erica Sackin, Andrea Wood, Mary Ellen Muckerman, Eric Petitt, Michelle Thorne, Alex Fowler
SF local  contacts: Dave Steer, Eric Petitt
Proposed length: 90 mins

Review and iterate Webmaker.org information architecture

When: Wed 12:30
Goal: Take stock of all the pages on webmaker.org. Are they serving our needs? Where are there gaps? How might we improve our information architecture to support new pages like /explore and profiles? And how can we measure if its working? We'll update a complete list of all current pages with "jobs" and notes on next steps for each
Page list: Every Page Has a Job (Google doc)
Lead: Cassie
Collaborators: Matt, Kat, Kate, Adam, Doug
Tags: [allhands] [ia]

Working with the GSMA

Time: Wed 12:30-4:30

Goal: design first set of engagements w/ GSMA around Spreadtrum phone, Appmaker, Webmaker. Plus produce a 15 slide aligment deck for internal stakeholders
MoFo point: Mark (+Ben)
SF local contacts: Pete Scanlon, Ria Joy, Rick; Fant (a meeting at some point?), someone from Bill Walker org, someone from Christopher Lee org, Irina Sandu (voice?) David Palomino (voice?)
Length: 4-6 hours
Tags: [allhands] [gsma]

Marketing: Project:Trust Mozilla Campaign Coordination

When: Wed, 1pm
Trust is an emerging theme in many campaigns going on across Mozilla: marketing, advocacy, policy, engagement, education. The leads of the campaigns have agreed to start meeting to coordinate the work, maybe ship a shared platform or two. This is the first meeting of that group.
Lead: Geoff MacDougall
Collaborators: Dave Steer, Erica Sackin, Andrea Wood, Mary Ellen Muckerman, Eric Petitt, Michelle Thorne, Alex Fowler
SF local  contacts: Dave Steer, Eric Petitt
Proposed length: 90 mins

How do I know what I want to do now?

Time: lunch-ish time Wednesday
Goal: A lot of our projects are in flux: growing, changing, people in new roles. As individuals, how do we figure out how we can best support our projects? If you've gone through this process before and have tips, or are going through it now and want to talk through questions/concerns/ideas with your colleagues, let's chat! The goal is for people to feel more able to sketch out their roles and discuss their ideas with their teammates/supervisor.
Lead: Erika O.
Collaborators: anyone!
Tags: [allhands] [planning]

Hive CHI Wordpress MVP: Building out an MVP wordpress blog for Hive Chicago

Time: 1:30pm Wednesday
It's time for Hive Chicago to catch up with NYC and TOR by launching a dynamic online presence at hivechicago.org. Anyone is welcome to come help us scrum through this MVP with copy editing support, content and hosting expertise, CRM tools for Wordpress, graphic elements to make our work pop, etc.
Context: this crappy old site http://www.hivechicago.org
Lead: Robert Friedman
Collaborators: Elsa, Sam, CLAW, Lainie
Implementation Plan: https://docs.google.com/spreadsheet/ccc?key=0Aq0GxL3v7LxvdDV0T0RnTWJDNEV0V0M4aVJFeUtvQXc&usp=sharing
Website Copy:: https://drive.google.com/a/mozilla.com/folderview?id=0B-EZWDUirQ46RGRvZUgtN1hsQWM&usp=sharing
Deliverable: A blog! http://hivechicago.cnkt.ca/wp-admin/
Tags: [allhands] [Hive] [HiveCHI]

The future of badges.mozilla.org

• Time: Wednesday, 3:00 PM
• Lead: Emily
• Collaborators:
• Goal: Let's prototype this site's future. We will start with a look at what badges.mozilla.org was and who used it. Then we'll plan what it might become, and the larger vision and resources that will needed. Plus how it might it fit with the larger plan for MoFo and MoCo badges. Less yack, more hack.
• Deliverable: Discuss and try to document the plan for badges.mozilla.org going forward. ( Here: https://etherpad.mozilla.org/badges-mozilla-org. And then link to from https://wiki.mozilla.org/Webmaker/Badges )
• Bugzilla tag: [allhands][badges.mozilla.org]