Contribute/Contribution Challenges/Firefox Growth Team - Project DistruFox

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WHY
Title Firefox Growth Team - Project DistruFox
Short Description
Include a tweet-length summary description of the challenge.
Project Distrufox is a Contribution Challenge developed as part of the Firefox Growth Team and the Firefox 10th Anniversary Challenge. Project DistruFox seeks to aid users in locations where internet bandwidth is limited to install up to date Firefox via hard copy distribution. DistruFox additionally seeks to collect data on installation failures in developing markets and increase brand awareness in markets.
Wiki Page
If your project is documented on Mozilla Wiki, where?
https://wiki.mozilla.org/Project_DistruFox
Other documentation
If you have project documentation on the web elsewhere (e.g Google docs), link to it here
https://docs.google.com/a/mozilla.com/document/d/1WJzofaDKYDdSJayErms6AfUbk9rHa6SQJTFMq9R6_5Y/edit?pli=1
Context
Does this challenge cover the entire initiative? Or does this challenge cover a subset or one piece of the overall program? Use this section to inspire, enable and support our volunteer communities to have real impact on our mission, starting with our 2014 goals.
This is a part of the Firefox Growth team and the 10th Anniversary contribution challenge.
Impact Goal
Why would this motivate our volunteers?
Get Firefox on a Growth Trajectory
Motivation Our volunteers care about the continued success of Firefox. Our volunteers are intimately familiar with issues in low-bandwidth areas and want to support development of firefox usage within their home countries, even in places with infrastructure challenges.
WHAT
Problem Statement
What do we want people to do.
Community in three target countries (and others if they wish) will establish a program for distributing hard copy firefox and installing firefox via flash and dvd for users and potential users in markets where the bandwidth makes it hard to download. The community leads will obtain media in country and burn images, and in partnership with Mozilla community building will set up local events to execute the program. On the event days volunteers will help people update their firefox, hand out media for further distribution, train attendees on helping others update *their* firefox, and document problems found when people try to install as to help us test Growth team hypotheses about failing installs in these markets.
HOW
Approach
What’s the approach? Do you have an existing process, system or framework to guide the contribution? What tools and resources will the community be provided?
We will use existing Reps and FSA programs to develop in country events to distribute media and perform installs as well as collect data on installs. We will provide ISO images, funds for media and event, collateral, and tools for collection of data.
Metrics
How will you measure both completion and positive impact?
Total number of installs seen in Growth metrics, total number of events
Skills and experiences to support volunteers (from employees)
What particular skill set is required or desired to support the volunteers [presumably this is from employees] to support this activity ? What skills will be taught and improved?
Event strategy

Release management

Skills and experiences of volunteers
What particular skill set is required or desired from contributors? This will vary by challenge.
Event Management

User Research Firefox user support

WHEN
Est Launch Date
When do you expect this project to be live?
2015/11/15
Timeframe
When does the work need to start and stop? Can the work be done asynchronously or does it need to be a coordinated effort?
This project is timed to coincide with the tenth anniversary campaigns. The ISO images will be available on the 10th anniversary of Firefox, but it will take some time (~2 weeks) to get the image onto hard copy and distributed. Events will occur throughout November and December. The events will be primarily asynchronous.
WHERE
Location
Are there specific regions where the work needs to happen? Can the work be done in a distributed manner? Or do contributors all need to be in the same place?
First round target countries are India, Indonesia, and Nigeria. Additional countries can participate but may not get targeted support.
Events
What events can or should play a role in this project? This can be a work week, a Mozilla event, or a 3rd party event. An event also does not need to be part of this challenge. The work might be able to be completed outside of or independent of an event. Events should be a supportive aspect for the challenges and might be central for only a few challenges.
Events are the primary vehicle for execution of this project once the media is on the ground.
WHO
Business Owner
Who is accountable for overall project success?
Chris More (Firefox Growth Team), Eric Petit for 10th Anniversary
Community Liaison
Who is accountable for community contribution?
Larissa Shapiro
NOTES
Notes
Put any free-form notes or supplemental info here.
STATUS
Status Submitted
Approved? Yes