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Contents

Encourage Content Reuse: Educate your users!

  • Contact: Jane Park (janepark at creativecommons dot org)
  • Team: Alison Jean Cole, P2PU; Delia Browne, P2PU; Jane Park, Creative Commons

Summary

One barrier to content reuse is a lack of education around openly licensed content and its associated freedoms--how to use, adapt, and remix content to realize the full collaborative potential that is enabled by Creative Commons licenses. This session will consist of identifying specific gaps in education around content reuse, coming up with recommendations for addressing these gaps, and developing a plan, strategy, or product based on this recommendation. This session will span the length of two sessions.

What do you want to achieve?

Possible outcomes are..

  • best practices guides on how to reuse content
  • case studies, or compelling stories, of people or projects who have reused content
  • a pithy explanation of CC BY-SA or other licenses
  • motivational skits, etc.

Basically, we want to be as creative as possible!

Who should come? How many? For how long?

Anyone who wants to encourage better reuse of open resources or help improve education around CC licenses, including content providers, individual creators, and P2PU community members. This session will be roughly 2 hours, and though people can join the break-out groups later on, the foundation for the session will be set from 10:30-11:20.

Schedule

  • Introduction to OER, CC licenses, licenses for reuse and compatibility 10 min
  • Break-out into groups of 5-6, identify 3 barriers/gaps to education around content reuse 15 min
    • Report back 10 min
  • Break-out into same groups, come up with 3 recommendations to overcome one of those barriers 15 min
    • Report back 10 min
  • Break-out again, develop one recommendation - plan, strategy, or product 30 min
  • Present to group! 15-20 min

What will they do when they get there?

  • 1) Identify specific gaps in education around content reuse
  • 2) Come up with recommendations for addressing these gaps
  • 3) Develop a plan, strategy, or product based on recommendations.
  • 4) Present to the group

What will you / they have at the end?

The building blocks and raw materials for creating a framework for OER about OER---in the form of open content reuse/remix guides, license tutorials, or short, funny, inspirational videos.

Notes from Thursday

Group 1

BARRIERS

  • 1 - search
  • 2 - attribution
  • 3 - license information attached to the resource

RECOMMENDATIONS for Attribution

  • 1 - top level - sites that give step by step instructions that can be easily adapted to different contexts
  • 2 - concrete - what to include in the attribution: link, copyright info (timespan), license link
  • 3 - technical - this info should be in metadata of resource files themselves

(Group 1 & 3)
DESIGN for Attribution Generator Flickr has an embed code-- put attribution into it.

SPECIFICATIONS for attribution generator Attribution generator (such as license generator). We want a browser plugin and platform plugin that will export the metadata around the object to produce a formatted attribution.

Browser plugin specifications:

  • title, author, url, CC license, link to the cc license
  • formats: html (RDFa), plain text
  • fashion after bit.ly plugin

Platform plugin specifications:

  • button, pop-up html or plain text
  • content page
  • author experience

Group 2

BARRIERS

  • 1- generational gap: gap between youth culture and social/legal infrastructure adults have been living in
  • 2 - open jargon, terminology
  • 3 - cultural and linguistic differences in how people share

RECOMMENDATIONS generational gap

  • 1 - train the trainers to live the experience that the youths are having, pass up new knowledge
  • 2 - encourage people to live by "do, ask for forgiveness later" (ie. social cost vs. social gain)
  • 3 - policymakers encourage upcoming culture to exist

PLAN

  • create an amateur space, a digital virtual playground where people can come in without identity and you can build on what each other are doing (forchan?). kids can just do and create their own rules of engagement. remove identity, can allow trainers to be a part of this. you can use this as a model to show policymakers, this is what happens when you take away histories.

Group 3

BARRIERS

  • 1 - attribution, silo guides
  • 2 - discomfort with reusing in general
  • 3 - confusions around license terms in general

RECOMMENDATIONS Attribution - recommendations

  • 1 - automated attribution building tool/widget for platforms (ie. Flickr, Wikipedia, drupal, WP, ccMixter, etc.)

---ie. Yale OCW, academic journals, citation builders

  • 2 - social norms to reinforce attribution behavior

(Group 1 & 3)
DESIGN for Attribution Generator Flickr has an embed code-- put attribution into it.

SPECIFICATIONS for attribution generator Attribution generator (such as license generator). We want a browser plugin and platform plugin that will export the metadata around the object to produce a formatted attribution.

Browser plugin specifications:

  • title, author, url, CC license, link to the cc license
  • formats: html (RDFa), plain text
  • fashion after bit.ly plugin

Platform plugin specifications:

  • button, pop-up html or plain text
  • content page
  • author experience

Notes from Friday

Hang ups

  • - sustainability (traditional business model is disrupted) xx
  • - protectionism philosophy around xxx
  • - perception of ownership of content
  • - privacy
  • - understanding the imp of sharing x
  • - quality xx
  • - social norms
  • - generation gap (ie. pdf vs ppt)
  • - cultural norms and differences x
  • - linguistic barriers
  • - license knowledge

possible things

  • - OSS - problem is solved faster


Examples

  • - athabasca university case study (greater sales with free electric content)
  • - "the greatest threat to any creative artist isn't piracy, it's .."

culture, social norms portugal, new york, jordan

Jordan

  • - news website (has sharing policy, but doesn't use cc license)
  • - sharing
  • - lack of knowledge about cc

accountability for breaking the license

Group 1

Recommendations to overcoming cultural barriers

  • - social norms - formalized into a system like plagiarism
  • 1) - work on convincing high profile people that open content is good
  • ---CC goodwill ambassadors
  • 2) promotion
  • 3) set of activities in each region that educate and promote
  • 4) central area where other communities show what they are doing
  • - discussion forums, groups, photos, posts
  • 5) CC campus representatives, ambassadors (both teachers and students) started in each affiliate program
  • ---students for free culture
  • ---leverage student communities on campuses more, ask students to do case studies
    • latin america (argentina), local chapter doesn't want a cc community (cc affiliates mainly focus on legal porting, but no outreach)
  • ---direct connection to cc hq
  • ---outreach vs legal
  • ---vertical model prevents community from happening (awareness that ANYONE can start a salon)
  • agitate student groups, ie. student pirgs, etc.

6) case studies on community building (p2pu)

Group 2

Quality and sustainability

  • Quality depends on the involved actors and publics. Quality metrics and criteria are different in arts, academy, online communities and other contexts. Having that is mind is a key issue to reach quality standards, and each context may need a different approach strategy.
  • Sustainability is not about just making profit and make a living. Is also about reusing resources and efforts, creating a sustentaible model in a social, economical and ecological ways. Open Content in education is great example of reusing and economical efficiency.
  • If you make your content open, more people will read it and you would get more potential contributions that improve the contents. Under a Copyleft/ShareAlike license, you will benefit from the contributions of others and you could include them in your work or product. A good example of that is Wikipedia.
  • Enabling the possibility to get anyone involved in the (re)production process will make your work potentially best in quality. Free Software is an example of that: sometimes haves great quality, sometimes not, but even in those cases the software can be improved and potentially get more quality. Privative and closed models lock that possibilities.
  • Open is not just about the license, also the support/format. Using open standards file formats is a key issue to enable participation without barriers, get contributions from anyone and improve quality in all possible directions.

Resume of ideas:

  • Openness enables participation
  • More participation enables more quality
  • Participation must include everyone, so publish under editable open standards file formats.
  • Openness enables reuse and remix, thats efficiency in resource use. That means sustainability in many different levels.

Group 3

Protectionism

  • better education to address inherent lack of understanding that you can open up and that it's safe to do that
  • fundamental shift in culture is needed
    • scare shit out of them, tell them about all the things that are going to happen
    • reconcile top-down and grassroots, carrot vs. stick
  • people need to be aware of some of the dangers of protectionism
    • ie. policy that mandates open content (money won't be there for textbooks)
  • in education they should worry about teaching and research and leave commercial out of nonprofit institutions
  • larger corpus of information to work from so should be easy to id when people are playing by the rules

Additional background and context

Current P2PU resources around open content reuse and licensing (that could use adapting into different formats, improvement, distilling):

Current resources for educators from CC Australia:

Current CC videos, case studies and resources