Drumbeat/website/about/Drumbeat

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Drumbeat is

We have two needs for descriptive phrases:

  • A half sentence (as short as possible) to describe Drumbeat, for example text in our profile photo on Facebook or in our Twitter background image (like hunch does)
    • (not the same as twitter "bio" or Facebook profile information, that's next)
  • A description of what Drumbeat is for the top of the site/other things like our Facebook profile. We will also have a 3-5 sentence description, but the standalone one line is really important to have.

Current Wording

Half Sentence

Currently winning:

Participate. Celebrate. Build the open web.


Good other suggestions: Make stuff. Meet friends. Keep the web open. Community for people who keep the web open "Make New Things. Create Community. Keep the Web Open and Free." "The Open Web: Protect It, Expand It, & Make Some Friends Along the Way!" "A Creative Community Keeping the Web Open for the Next 100 Years"

Full Sentence

Currently winning:

Mix and match:

Drumbeat is a global

  • community
  • playground

of

  • everyday internet users and kick-ass geeks
  • everyday internet users and awesome geeks
  • everyday internet users
  • innovation ninjas
  • people like you
  • [insert great idea here]

building OR working together to build OR collaborating together to build

  • a better web — and more open world
  • a better weblong-term and more open world
  • a better web — and more open world for the next 100 years
  • a better web — and more open world for users 100 years from now


Good other suggestions:

"Drumbeat: an invitation to everyday internet users to help grow the open web."

Could shorten to: Drumbeat: everyday internet users growing the open web.

less focus on projects and more focus on "community" "meeting place" etc

  • Drumbeat is a community for projects that make the open web better, aimed at...
  • Drumbeat is a community of projects that make the open web better, aimed at...
    • facilitating projects that help the open web
    • aiding and showcasing projects that help the open web
  • Drumbeat is an initiative of the Mozilla Foundation to help make the open web better
  • Drumbeat is a place where you can help make the open web better
  • Drumbeat: where you can make the open web better
  • Drumbeat: help keep the web open for the long haul
  • Drumbeat is
    • a Mozilla initiative
    • an ecosystem
  • an ecosystem of open web thinkers schemers and dreamers

"a place for open web thinkers, doers and dreamers"?


    Drumbeat: Building communities to ensure web freedom.
       Mozilla Drumbeat: Building Internet freedom.


a new open web initiative at Mozilla, aimed at connecting advocates, everyday web users and tech folk to one another to create more awesome on the web.

"Make New Things. Create Community. Keep the Web Open and Free."

could morph to

"Make stuff. Meet friends. Keep the web open."

Mozilla Drumbeat is a global community of Internet lovers building a better web and more open world.


Mozilla Drumbeat is a global community of innovators building a better web and more open world.

Mozilla Drumbeat is a global community of innovation ninjas building a better web and more open world.

Mozilla Drumbeat is a global community of kick-ass geeks building a better web and more open world.


"Drumbeat: an invitation to everyday internet users to help keep the web open."

"Getting huge numbers of people doing things that make the internet better, more open.

"an ecosystem of open web thinkers, schemers and dreamers"

A community of communities all beating out the same Drumbeat

"Soon your access to the web could be "restricted" your privacy could be "violated" . You can help. Want to know more?"


"a playground for open web thinkers, schemers, dreamers, and makers"

or

"a living laboratory for open web..."

"a playground for open web thinkers, schemers, dreamers, and makers"


So: "Drumbeat keeps the web free and open." or "Drumbeat: Keeping the web free and open." or "Drumbeat: Advocating web freedom for all."



   "Make New Things.  Create Community.  Keep the Web Open and Free."


Protect Web Freedom and Innovation!

commentary from the mailing list

I'm longwinded. I'm very, very sorry about this.

1. I don't agree with the techie/non-techie dichotomy. My (non- romantic) partner pointed out that this sort of thinking creates closed, hard to hack technologies around the concept of "even my mom could use it." Is this particular set of sentences/tags/slug lines geared towards people who are in the know (ITK), to convince them that Drumbeat is the community they want to associate with or help or be involved in--rather than just complaining to their ITK friends--or is it for people who are not ITK that we want to enroll in not just the idea of open web being a good thing, but that something should be done about it?

2. I love the word "open." However, it's a term of art. "Open web" sounds great, but unless your first thought of the word "open" is quickly followed by things like "source," it's kind of meaningless. Everyone [in America] is pretty well versed with the idea of freedom. Not to say "freedom" is a better term, but that it could be used to reach a wider audience. Inclusive language is important.

C. The internet started, in a sense, in the early days of DARPA. It was for protecting American freedoms. Or something. Then it was for people who had computers and phones. Then it was for people who went to school. Then it was for people who had library cards. There's this great tradition in the internet for innovation. There's a need to preserve this innovation--to maintain a tradition of change. I agree with Percy (and others) that "making" and "creating" are good words here. I think things like Kaiser's "Building internet freedom" are awesome, and on the right track, but I think it's not quite there.

In short, I don't have any actual suggestions. To me, this is about the freedoms of access and expression. I don't know a simple, catchy way to say "Everyone has the right to learn what they want to learn and say what they want to say. The internet should actually be a place where people can do this, rather than just a place where we say people can, but they really can't."

Faithfully yours, mj.

Or something other than "Internet lovers?" Want to get a bit of playfulness in there so it's not too stiff-sounding. But sometimes that's hard to localize / translate.

from the site now:

One-sentence: "Mozilla Drumbeat is a global community of everyday internet users working together to build a better web and more open world."

One-paragraph:

Mozilla Drumbeat is a global community of webmakers and innovators, building the Internet's future through your project ideas and open collaboration.

Mozilla Drumbeat Projects: • Make the web better. More innovative. More open. More awesome. • Use open-source DNA and know-how. Working out in the open together. • Are all about making and building. We don't just talk about ideas -- with your help, we build them.


"The the Drumbeat initiative, Mozilla will support a community of artists, teachers, lawyers, librarians, everyday Internet users, and of course geeks who will keep the Web open for the next 100 years through exciting new projects and local engagement."

IMHO, the top line blurbs need to paint a picture, so must include some specific, profound images.

I would like to see the "next 100 years" piece included in our core appeal. It's our big, hairy, audacious goal AND it makes us the the only leaders in the space brazen enough to talk in terms of centuries (that I know of).



From where I sit, these are not that different that what we've been saying up to now -- which has been leaving people cold. We need zing!

Things that feel like they are working:

- keep the web open

Things that feel like they aren't adding value:

- community (overused and not galvanizing) - projects and people (generic, and not the end point)

Some ideas that seem to be getting traction:

- every day internet users (don't love, but people get it) - anything that describe our big hair audacious goal


Take a close look at the two pager for funders to see if there is more language to steal. It's based on 100s of conversations about Drumbeat. It's not perfect, but it is intentional.

ms

One thing about 'open' -> we may be rotating more on that definition than a broader audience would as we're obsessed with it.

I was talking to my exec coach today and he just accepted that 'keeping the web open for the long haul' is important. Didn't ask what the open web is (which almost everyone in the know does ask).

There are some past experiences trying to define and gather input, including this:

http://commonspace.wordpress.com/category/openweb/

... which may be on the wiki. I also have the raw answer set. Will send to Dharmishta and anyone else interested by email.

Chelsea also has the data from the 'what is the open web' contest going on now on mozilla.org. I am sure she could send that and you could do pattern recognition.

Of course, not sure that pattern recognition creates poetry.

- ms


"open" also relates to the fact that every one is able to know how it goes even if he needs efforts or expert explanations to really understand. This means that all information is there for every one and it's only a matter of personnal choice between understanding or not. In fact it's all about knowledge, knowledge transmission and knowledge accessibility.

So perhaps good words about drumbeat could be words around knowledge, the universality of knowledge, the fact that knowledge is the property of the humankind, knowledge accessible by everyone...

Fab.

One thing that helps me explain Drumbeat to average joe is something along these lines:

"Mozilla has made the world's best web browser by engaging the best software developers in the world to help build it. But to keep the web open and free for the next 50 years, we're also going to need educators, artists, activists and thinkers. Drumbeat is about helping those people join the fight to keep the internet open."


I'd like to second this. In explaining Drumbeat it helps to frame with what the Mozilla community has already done, and the use of a hard number (50 or 100 years) often helps ground the idea as well.

IMO, it might prove useful to have an explanation for techies and an explanation for non-techies. In the first case, we can definitely use cool phrases like "keep the web open" and similar, but in the second case we definitely must avoid such words. If you say "lets keep the web open" to an average internet/computer user he will ask himself "who closed the internet?". I'm afraid that if we send a message to people which they don't understand they won't care. And that's the effect we don't want to achieve, but the opposite.

So, we should send them simple messages like "Be the part of the web. Build it and shape it according to your needs". On a second thought, the message above might not be *simple* :) but it will probably draw peoples' attention as they will want to know how they can actually shape the web.

P.S. I have one sentence that alludes to online privacy: "Don't let the web use you. It's you who should be using web." Or something like it...


This is defintely the most poetic one so far and which moves me the most probably because it rises to a crescendo.

Just a couple of suggestions ..

1. We have a great imagery / metaphor for what were doing with the concept of a Drumbeat so my idea was ..

A community of communities all beating out the same Drumbeat

2. I think no single concise definition will capture what Drumbeat will mean for everyone (the conversation will go on add infinitum trying to find such a definition) perhaps it's ok to have lots of definitions each of which capture something we want to say on some level and which in there totality say something to everyone.

Best, Paul


I'm not crazy about "ecosystem." I've used the ecosystem/ecology language before, but for Drumbeat it feels too impersonal to me. Where's the heart, smarts, and play?

Have we considered:

"a playground for open web thinkers, schemers, dreamers, and makers"

or

"a living laboratory for open web..."

also, instead of "thinkers, schemers, and dreamers," i've been toying with "open web movers, shakers, and makers?" it's got some poetry, relies on an established idea (movers and shakers), etc. Two potential problems - "movers and shakers" might suggest an elite and also it may not translate well, as I think it's an American phrase. Just wanted to throw it out there for options.


   "Make New Things.  Create Community.  Keep the Web Open and Free."


Protect Web Freedom and Innovation!

(I actually think that many people feel stronger about "freedom" than "being open", after all)

Nathaniel James schrieb:

   "a playground for open web thinkers, schemers, dreamers, and makers"


I'm not too sure about that. Thinkers and dreamers are often associated with people who never get anything done in reality.

The statement ..



.. does give more emphasis to the mental side of things in the ratio of 3:1 but i like the words thinkers and dreamers and i think that when these words are used with makers & ? that would probably work for me

Not sure personally what the distinction is between an "open web" & a"free web" ?

"freedom for the web" sounds inspiring, i like the word freedom

Best, Paul Booker


Yup, I wouldn't use the word "free" as it has too many meaning, but "freedom" seems to be always connected to the right meaning, interestingly. :)

And if you tell someone "we are working to ensure your freedom on the Internet", (s)he usually is more interested than when talking about "keeping the web free/open" as (s)he can't connect much with the latter ad-hoc (but doesn't dare to admit not being able to define "free" or "open").


The web was born free. Drumbeat is working to maintain web freedom for schemers, dreamers, makers, and shakers.

Glenn R-P


Well, that's still too long. I took a management course once were it was said that a vision statement should be seven simple words or fewer, if you expect people to remember it.

So: "Drumbeat keeps the web free and open." or "Drumbeat: Keeping the web free and open." or "Drumbeat: Advocating web freedom for all."

i have a few issues about geek confusion with the word 'web' and also the nasty mess around 'open' (although i dont think the later is so important in this instance). Essentially, I think geeks will get confused - they are often pedantic and small inconsistencies worry them. they are not the target audience I know, but it seems at least to some extent you first have to get to them to get to the non-geeks

secondly, i was wondering if the slogan could become personal. so its not fighting for 'the web' but for 'your web' or 'your freedom' or something. if im a non-geek this would help bring me into the conversation as it imples that i am already involved. so a few suggestions :

Drumbeat : working for your online freedom Drumbeat : keeping you free online

although these might also almost fit: Drumbeat : working for online freedom and openness Drumbeat : working for online freedom


also i quite like:

Drumbeat: free dom , freedom!

maybe save it for a geek fest ;)

adam


> Drumbeat : working for your online freedom > Drumbeat : keeping you free online

I'm randomly answering here, but it could be after anyone else. What I'm personally not crazy about those description is that none of them stress enough the fact that we're not just advocating for openness. This is Mozilla's mission. We're building something in order to keep the web open. Great ideas to keep the web open. That's the point of Drumbeat to me.

Drumbeat : working*together* for*our* online freedom

(I'm offline now without access to the wiki and the web. this will leave one day ;) april 24, 2010)

Le 20 avr. 2010 à 06:09, Mark Surman a écrit : > - keep the web open


Every words which evolve around "keep", "protect", "preserve", etc. will attract people with a sense of a mission (until negative extremes). It is often the vocabulary used for parks ("protect the plant"), for vanishing community ("the last speaker alive of …"), etc.

Something is alive when there are actions (drumbeat), not when we keep it (museums). The open web is better defined in actions revolving around values.

Example:

"Drumbeat: an invitation to everyday internet users to help grow the open web."

or

"Make stuff. Meet friends. Develop the web open."

I like the words protect / preserve , so i'll have another shot at his ..

Drumbeat : working*together* to preserve*our* online freedoms


I like words like "build" or "create" I agree "preserve" and "protect" are natural choices, but it also implies conservatism and I think Mozilla should have a very forward-looking approach. For example, we've used phrases like "be radically open" to help describe this (not in drumbeat per se, but in earlier Mozilla activities" . Also I hope we're not just preserving ways for empowering people that already exist, but that we are creating new ways for each of us to "own" our online lives.

mitchell

How other communities describe themselves

What the community is

What the community does

  • (vimeo)
    • (the users) "sharing the videos they make"
    • (the site) "We provide the best tools and highest quality video in the universe"
  • (kickstarter)


  • indiegogo
    • (the users) raise money from friends, followers and interested strangers
    • (the site) provide a simple platform offering (customizable) tax-deductable donations and purchases