Drumbeat/website/contentstrategy/people

DRUMBEAT People

Overview

• Showcase people around the world who are making the web better. Put a friendly & inspiring human face on abstract Internet issues.
• Make it easy for people to NOMINATE themselves and others who are helping to make the web better.
• Provide a platform for these leaders’ own self-promotion. Provide clear “what’s in it for me” messaging.
• Showcase the higher-profile, big name “attractors” that will add buzz and draw people to the event, while at the same time balancing the community, grassroots-y spirit of Drumbeat.
• Provide a crystal clear description and examples of who we’re looking for.
• In addition to community-sourcing, use volunteers to scour the web and search for great potential people.

What do they get? What’s the fame and fortune offer?

• Plane tickets and participation in the big EVENT
• Getting profiled on the web site
• Access to thought leaders / attractors
• Official recognition and some sort of title. e.g., “2010 Mozilla Drumbeat Fellow”
  • Could be other smaller forms of recognition as well. e.g., “Winner of Drumbeat slideshow contest”
• Mozilla will probably offer at least one cash prize in each theme (but this should not be the main emphasis).
  • Stay vague on amount; e.g., “a small number of people will receive some kind of support from Mozilla Drumbeat”

Nomination workflow

• Participants can nominate themselves, or someone else.
• When you nominate someone, it triggers an email notification letting the nominee know that someone has nominated them, then prompts them to fill in the PEOPLE intake form.