Foundation/We Make The Web Month/Schedule

Marketing attributes

• Logo/artwork, Website, Friend Feed aggregator, Featured content on YouTube/other video hosts - co-branded content channel, Content, Op-Ed, Swagm Firefox Persona, Blogs from high profile individuals,
• traffic opportunities (Moz.com/Moz.org/CC/WFM),
  • Mozilla.org, Mozilla.com, Firefox start page snippet, Firefox first run page, Mozilla drumbeat, Mozilla newsletter, about Mozilla,
  • CC.org, License deeds
  • WMF (?)

Timeline (In Development)

• Week 1 (March 29)
  • Find WebDev Design resources (sourced)

• Week 2 (April 1)
  • Content questions go out
  • Content development
  • Logo/Brand design

• Week 3 (April 8)
  • Logo/Brand design
  • T-Shirt/swag design (numbers? who is paying for them?)

• Week 4 (April 15)
  • Site design
  • Social Media properties (cobranded You-Tube Channel)
  • PR Plan
  • Event plan (Nathaniel? Also, who is paying for the event?)

• Week 5 (April 22)
  • Final copy due
  • Pitch for Op-Ed (too late?)

• Week 6 (April 29)
  • Site development
  • Swag/T-shirts delivered (where?)

• Week 7 (May 5)
  • Site development
  • Landing pages development

• Week 8 (May 12)
  • Final site delivered
  • Final landing pages (WMF, CC, Moz)

• Week 9 (May 19)
  • L10n
  • QA
  • Start PR

• Week 10 (May 26)
  • L10n
  • QA
  • PR

• Launch (June 3)
  • Party?
  • PR

• Follow up during the month
  • TBD