From MozillaWiki
Jump to: navigation, search

Emails types in Splash and best practices around them

Splash has integrated email sending capabilities. Splash's Email Sender offers robust functionality for building and sending professional emails with a proven track record of industry leading deliverability standards. Compose targeted event marketing campaigns right within each event page you create.

Emails that exists in Splash:

How to create and send an (HTML) email
1. Navigate to Email tab in event’s page
2. Select the New Email button
3. Choose a template from the list of available templates:

  • Mozilla branded
  • Pre-Made event sequence
  • Start fresh

4. Design your email
5. Add recipients
6. Review email and hit Send

Save the Date email

Reminder email
You can easily email all of your Event Attendees using Quick Lists in Splash:
1. Create a new email
1. Navigate to Email tab in event’s page
2. Select the New Email button
2. After designing, click Recipients to add recipients to your emails
3. Click the Quick Lists drop down menu, to see the options
4. Select “Attending", which will pull an automated list of everyone who has RSVP’d Yes to your event
5. Once you have selected the confirmed attendees, click Review to confirm that everything is correct
6. Click Send and your guests will be reminded of your awesome event

How to send Plain text email
When none of the existing email templates apply, event hosts can opt for a plain text email. To create a plain text email:
1. Navigate to event page's Email tab
2. Hit the Create Email button
3. Scroll to the Start Fresh templates section
4. Select the Plain Text email and start composing.
Note: Plain Text emails can be edited the same way you would a traditional Splash invitation. That means color, fonts, imagery and custom content elements are still totally in play.

How to access Email analytics
Email analytics help event hosts to easily track and measure various email engagement analytics other than just an open. This advanced feature provides delivery rates, open rates, bounces and click-through rates to determine which of your campaigns are receiving the most traction.
To view your email analytics from a campaign email you need to:
1. Navigate to the Email tab of your event
2. Select the Sent tab to see all sent email campaigns
3. Hover over the “Recipients, Opens, Clicks & Bounces” section and click View Analytics
4. Head to the Export section
5. Click the Download button to export your email analytics as a .CSV spreadsheet file
6. For more information on what the email analytics mean, check this page.

Emails best practices and tips:

  • Design email templates that mirror your event page
  • Customize your emails with personalization tags
  • Send the email to yourself first
When designing the email, there is a “Send Test” button which can be sent to yourself or to your event’s collaborator/s. We recommend to use this feature in order to ensure that first to ensure that your email has no typos, the images show up well, the format looks good on both your desktop and smartphone and all the links work. Double-check both the HTML and plain-text versions 
  • Schedule emails to send at a later date. You have the control to schedule based on the timing of your event (one week out) or at a custom time (next Wednesday @ 3PM)
  • Check your real-time email analytics to monitor any bounces with each email that is sent. Monitor opens and clicks to keep your finger on the pulse of your event's performance before, during and after the event
  • Develop a post-event email strategy - get feedback via surveys