Marketing Archive

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Welcome to the home of Mozilla Marketing!

The Mozilla marketing team works with our passionate volunteers, guiding Mozilla's creative, design, community, and PR efforts. Just as our community grows each day, we're looking to increase the ways people can learn about marketing and contribute to promoting Mozilla. This page highlights what we're working on, who we are, and how you can get involved in our mission to promote an Open Web.

What we're working on now...

• Firefox 3.6
• Mozilla Developer Network
• Engagement
• Geo Focus in Latin America
• Social Media
• 2010 Website Plan

Where to find us

• We're all hanging out on Mozilla IRC in the #marketing channel
  • Some of us can also be found in:
    • #spinzone for PR
    • #devrel for Evangelism/Dev Marketing
    • #spreadfirefox for all things related to SFx

• Our bi-weekly community marketing calls
  • Notes, agenda and schedule of calls.

Our Team

The Mozilla Marketing team is organized into 5 subgroups:

1. User
2. Developer
3. Community
4. Creative
5. Public Relations

Learn more about us here.

Our Community

Spread Firefox is the home of our community marketing efforts, but there is so much more our community members do to promote Firefox and educate others about the Mozilla mission.

Here are just a few of the community projects going on around the world:

• So what's your style? - Personas campaign for Firefox 3.6 launch
• How will you use Firefox for mobile? campaign for Firefox for mobile launch
• 5 Years of Firefox - celebration for Firefox's 5th birthday
• Shiretoko Shock - viral campaign for Firefox 3.5 launch
• Download Day - set a Guinness World Record for most downloads in 24 hours
• Mozilla Creative Collective - community of artists and designers
• Mozillaca - community driven microblog

Resources

Creative/Design

• Piping hot Firefox logos, right out of the oven
• Logo usage guide: Elements of Style
• If you're into visual design, check out the Mozilla Creative Collective.
  

Keeping up with Mozilla & Marketing

• Official Facebook Page
  
• Official Twitter @firefox Account
• Other Mozilla Twitter Properties
• Join our Mozilla Marketing community mailing list or keep track of discussions on the Google group.
• Social Media Submission Best Practices

Resources to Help Start Marketing Mozilla & Firefox

• Spread Firefox Resource Page
• Spread Firefox Affiliates Page
• Student Reps
• Check out the Mozilla Community Marketing Guide
• Community generated marketing materials are scattered all over the web... a lot of that is captured here.

Other Stuff

• A bit of history...
  • It all started back in 2003
  • Our recent mailing list revival
• Some validation of what we do:
  • AdAge Article about our successful grass-root marketing
  • Firefox 3
    • PR Week article about our Firefox 3 campaign
    • 2009 SABRE Award winners for Bringing the Browser Back – Firefox 3 Launches & Sets a Guinness World Record
    • Have you seen our Guinness?