MoFo 2020

From MozillaWiki
Jump to: navigation, search

Mozilla Foundation strategic plan: Fueling the Movement

This is the home of the Mozilla Foundation's 2016-2018 strategic planning process. (Updated July 5, 2016)

June 2016 update

We're excited to share the text of version 1.0!

View the latest version of the Mozilla Foundation Strategic Plan, 2016-2018 here.

Important notes about this version:

  • The text is still under revision, we're about 80% there.
  • We'll be enlisting design help in the next phase, to explain the strategy more visually (and beautifully!)
  • We're still seeking your comments and feedback! Easiest way is to send Sam a note at
  • Below you'll find excerpts from the strategy - please see the whole document for full detail.

Mozilla's 5 Year Vision

Mozilla’s five year vision is:

people everywhere experience the next wave of openness and opportunity on the Internet — they are empowered, safe and independent, even as the complexity and scale of the Internet grows around us.

This is a world where everyone can be—and ultimately is—a citizen of the web.

Mozilla will help create this world by building by drawing on our strengths:


  • Our strength - We build people-centered, open products & educational experiences that help people unlock the full potential of their online life.
  • Our approach - Build our core strength: pursue continued excellence in our flagship products, like Firefox.


  • Our strength - We develop robust technical solutions that bring the Internet to life across multiple platforms.
  • Our approach - Prototype the future: drive innovation in emerging fields, like the Internet of Things.


  • Our strength - We develop, connect and help rally leaders who will invent, shape and defend the Internet.
  • Our approach - Grow our influence: work with our community and allies to fuel the global movement for an open Internet.

The strategy described in the pages that follow focuses specifically on one element of our plan: how Mozilla will fuel the movement for an open Internet.

The Mozilla Foundation will lead this movement building work, working closely with the rest of Mozilla and allied organizations around the world in the execution of this strategy. The Mozilla Foundation is the not-for-profit parent of the Mozilla Corporation, which makes products like the Firefox browser.


Fueling the Movement

Mozilla believes that a global movement is vital to unlocking the next wave of openness and opportunity on the Internet—and, ultimately, to creating and sustaining an open Internet that truly puts people first. This is the Internet that Mozilla and our allies want.

That is why Mozilla is committed to fueling a movement that brings together a global force of people who are willing to stand up for—and build—the open Internet, together.



Why this matters

To unlock the next wave of openness and opportunity on the Internet, we need the public to understand and be ready to address the biggest challenges and opportunities that face the Internet today.

Mozilla, our community and our allies need to be clear, compelling voices for the open Internet. Our goal is to work together to make open Internet issues mainstream issues, globally.

Mozilla's Issues Agenda

Mozilla has identified five issues that we believe must be tackled in the current era, to build the open Internet we want:

  • Online Privacy & Security - People understand and can meaningfully control how their data is collected and used online, and trust that it’s safe. In parallel, companies and governments work to protect our data and enhance our ownership over our digital identities.
  • Open Innovation - Open is the default: open source and open standards continue to be at the heart of the Internet, and influence organizations and industries products, policies and practices. As a result, entrepreneurs and everyday Internet users can create, innovate and compete online without asking permission.
  • Decentralization - The technologies and platforms people use every day are interoperable and based on open standards. People expect and demand systems that allow seamless flow and transfer of information and content.
  • Web Literacy - People have the skills to read, write and participate in the digital world. Together, these informed digital citizens move beyond just consuming content, to creating, shaping and defending the web.
  • Digital Inclusion - People everywhere can access and have the opportunity to participate in building the entire Internet. Subsequently, everyone on the Internet has the opportunity to access and shape our digital world. The Internet reflects the diversity of the people who use it.

Mozilla and our allies will bring these issues front-and-centre by being an increasingly visible and respected public voice, weaving these issues throughout our leadership and advocacy work, and by building technologies that take a stance.


How we'll do it: Connect Leaders and build leaders through the Mozilla Leadership Network

As the Internet becomes more embedded in our daily lives, we need new leadership to broaden participation and build a more inclusive, open Internet.

Mozilla offers these leaders a community, a platform and resources to support and advance their work to protect the open Internet.

The Mozilla Leadership Network is a global network of diverse leaders who will ensure the next wave of access, inclusion and opportunity online.

Working towards a common goal, Mozilla Leadership Network leaders take action together to:

  • Increase their influence on issues like privacy, digital inclusion and web literacy,
  • Share and continuously improve their skills and experience as leaders, and
  • Advance open practices to shape the web in new ways.

Ultimately, we envision these leaders being in positions in society that let them layer ‘open’ into institutions, products and policies around the world.

At the heart of the Mozilla Leadership Network: thematic hubs

Mozilla Leadership Network ‘hubs’ are communities of people with diverse expertise, who are helping others build the capacity to advance the open Internet in their field or topic of interest.

This builds on what we already have: Mozilla has been building programs and communities like this in education, science, journalism and public policy for over five years. Moving forward, these efforts will evolve into thematic hubs that are part of a cohesive Mozilla Leadership Network.

As of June 2016, Mozilla Leadership Network hubs include:

  • Learning. Educators and librarians committed to transforming learning in our digital age.
  • Science. Researchers and data scientists committed to making research and practice more open.
  • Internet Policy & Advocacy. Individuals and organizations focused on open Internet issues.
  • Women & Web Literacy. Community organizers and senior leaders creating opportunities for women and girls to develop web literacy skills.
  • Internet of Things. Hackers and designers creating provocative prototypes for what an open Internet of Things could and should be.

How we work

The Mozilla Leadership Network pursues our goals through five key initiatives, which are reflected in each hub:


[MORE about how MLN works, who we are and how we evaluate impact]

How we'll do it: Rally citizens through the Mozilla Advocacy Engine

As part of a broad global movement, Mozilla will cultivate a global force of tens of millions of people will take action to protect the open Internet.

To grow and protect the promise of the Internet, we need a global movement of bold, informed citizens working together to build and protect the next wave of openness and opportunity online.

That’s why Mozilla will work with allies to cultivate a global force of tens of millions of people who are aware of the issues that are vital to the future of the open Internet, and prepared to take action in support of the rights of citizens of the web.

Over the next three years, Mozilla, our community and our allies will become the most effective advocates for the health of the open Internet.

At the heart of Mozilla’s Advocacy Engine: a focus on depth & scale

Given the diversity of our issues—ranging from copyright policy reform in the European Union to digital inclusion—there is no single approach that can work in every case, everywhere in the world.

That’s why we think of Mozilla’s advocacy approach as one that can incorporate [h both scale to depth and depth to scale].

In this way, Mozilla’s advocacy work has flexibility to focus on a variety of issues.

This approach also enables Mozilla to simultaneously build our capacity to mobilize millions of people quickly and grow our organizing power in local communities, which will make it possible to win on our issues in the long-term.

We also push ourselves to be proactive—setting the topic and tone of the conversation, and promoting solutions—as well as reactive to current events or undesirable policies when necessary.

How we work


[MORE about how advocacy works, who we are and how we evaluate impact]

How we got here

Here's a timeline showing the evolution of our thinking and strategy, with links to supporting documents and context. Phase One to Three.001.jpg

Phase 0: committing to a plan

Dec 2014 -- MoFo commits to drafting a long-term strategic plan. Crafting an ambitious learning and community strategy is set as a key 2015 goal, with a common approach and brand for all of Mozilla’s learning efforts.

"Within 10 years there will be five billion citizens of the web. Mozilla wants all of these people to know what the web can do. We want them to have the agency, tools and know-how they need to unlock the full power of the web. We want them to use the web to make their lives better. We want them to be full citizens of the web.
By 2017, we want to build a 'Mozilla Academy:' a global classroom and lab for the citizens of the web. Part community, part academy, people come to Mozilla to unlock the power of the web for themselves, their organizations and the world.”

Sharing the vision at Mozlandia, Portland (video) -- Mozilla All Hands Executive Director Mark Surman describes the vision at Mozilla All Hands in Portland, Dec 2015

Phase 1: defining our strategy

(April - July)

Jan -- "Thinking bigger." Early brainstorming and open consultation begin.

March -- Mozilla board meeting recaps 2014 accomplishments + 2015 plan

April -- Phase 1 of planning work begins in earnest.

"Mozilla needs a more ambitious stance on how we teach the web. The web is at an open vs. closed crossroads; helping people build know-how and agency is key if we want to take the open path.”

June -- "Read, write, participate" as the essence of web literacy. Early feedback from colleagues / partners suggests an emphasis on helping people learn and hone ‘working in the open’ participation skills.

June -- Mozilla Board approves general direction: an interlinked two-part strategy focused on Leadership Development + Advocacy for universal web literacy.

July -- "Web literacy and leadership." Creating a global network of people to teach and advocate.

"What’s become increasingly clear over the last month or so is: a) [leadership development] has become one of our core strengths and b) it is one of the biggest places we could have impact going forward. This has lead us to the conclusion that leadership development should be one of the core elements of our overall learning strategy."

July -- “Advocating for web literacy.” -- We begin to define advocacy as a core strategy for shifting understanding and thinking about the web.

“Mozilla is already doing good work that improves public understanding of the web and promote web literacy. Now we want to have impact at a larger scale.”

July 27 -- Phase one concludes. We summarized our strategy thinking to date as a slide deck for our Board and other internal audiences.

Phase 2: fleshing out Leadership + Advocacy

(Aug - Oct)

Aug -- we strike core working groups to flesh out our strategy: Leadership and Advocacy. Plus an “Impact” working group to help set KPIs and think about measurement and evaluation.

Sep — setting a broader agenda. We decide to expand our scope beyond “web literacy” to include the concept of setting a wider agenda. We make the decision to rename from "Mozilla Learning Network" to "Mozilla Leadership Network."

Oct 2015 -- Mozilla Board approves our strategy. Mark Surman hosts an open town hall summarizing and answering questions about it. Video | Slides

Phase 3: work planning + budgeting

(Oct - Dec)

Oct 2015 -- “Fueling a movement.” We summarize how MoFo’s strategy fits into a broader 5-year vision for all Mozilla.

“We need to tackle big challenges like monopolies and walled gardens, but we also need to add fuel and energy to the next wave of open. This is how we had an impact the first time around with Firefox. It’s what we need to do again.”

Oct / Nov -- program design + H1 2016 work planning begins in earnest. We set top-line 2016 goals, key initiatives and critical dependencies.

Nov -- we finalize KPIs for Leadership (Network Strength) + Advocacy (Active Advocates)

Dec 4: we publish our strategic plan in draft summary and long form.

Dec 17: Mozilla Board approves our draft strategic plan and 2016 budget. A finalized business plan will ship in January.

“Together we will connect leaders, shape the agenda and rally citizens. The Mozilla Leadership Network will provide a magnet, training ground and lab for people working alongside us to ensure the web remains a public resource. And our Advocacy Engine will give Mozilla and its allies the ability to mobilize locally and globally, becoming the world’s biggest, boldest, most effective force standing for the internet.“


December 2015 update

We have now completed version 0.9 of this plan in [1] and long form.

  • Overview -- slide deck summary of our 5-year vision, how it fits in a broader Mozilla context, and H1 2016 plans
  • Strategic Plan -- long-form version (draft version 0.9 -- completed version coming soon)
  • Mark Surman blog post -- December 2015 update + request for feedback from the Mozilla Foundation's Executive Director
  • Impact & KPIs -- Prepared for Feb 2016 Board Meeting

In October we set out a vision for the next phase of the Mozilla Foundation’s work: fueling the movement that is building the next wave of open into the digital world. Since then, we’ve been digging into the first layer ‘how do we do this?’ detail. We’ve been asking things like:

  • What issues do we want to focus on first?
  • How do we connect leaders and rally citizens to build momentum?
  • How does this movement building work fit into Mozilla’s overall strategy?

We’ve drafted a MoFo 2020 Strategy document to answer to these questions, which we're posting here for comment and feedback.

While this builds on our past work, it is worth noting that there are some important differences from the initial thinking we had earlier in the year. We started out talking about a ‘Mozilla Academy’ or ‘Mozilla Learning’. And we had universal web literacy as our top line social impact goal. Along the way, we realized that web literacy is one important area where our movement building work can impact the world — but that there are other issues where we want and need to have impact as well. The focus on a rolling agenda setting model in the current strategy reflects that realization.