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__NOTOC__ <section begin=summary https:/>{{RoadmapSummary|icon=Mozilla webmaker logo-icon/dl.png|pagelocation=Webmaker|pagetitle=MoFo Engagement Team|updated=Apr 30, 2014|owner=the Mozilla Foundation|description=We work opendropbox. This is our workbenchcom/s/5096hajofkbpyho/10511543316_f6203132ff.}}<section end=summary />png

<div style="display:block;-moz-border-radius:10px;background-color:#55BB99;padding:20px;margin-top:20px;"><h1 styleCurrent Projects="color:#FFFFFF;">Guiding Documents</h1> {{anchor|Guiding}}<div style="display:block;background-color:#FFFFFF;-moz-column-gap:20px;padding:20px;margin-top:20px;-moz-border-radius:10px;"><div style="width:100%;display:block;">* '''2015 Grants Pipeline''' [shiny reports are on their way via Salesforce] * '''[https://wikidocs.google.mozillacom/a/mozillafoundation.org/Foundationspreadsheets/Engagementd/Team_Purpose_Goals Team Purpose1TE_O-gMQ-nBKD7hP4Jxrgt24_xyFEZ1tIu8jJZvQXdI/Goalsedit#gid=0 Mozilla Gear launch]* '''[https://wiki.mozilla.org/Encyclopedia_Bestpractica Encyclopedia BestPracticaMozFest_comms MozFest Comms] - where we share all of our best tips and tools for building partnerships, communicating, campaigning, and fundraising'''* '''[httphttps://studiomofodocs.google.orgcom/a/ Our Engagement Calendar] (hosted on StudioMofomozillafoundation.org)</div><document/d/div><1iapCgIChQQtjvFOey-tT6OzBh_T67sP_o8ae3WJVEGo/div>edit Open Web Fellows launch support]'''

<div style="display:block;-moz-border-radius:10px;background-color:#55BB99;padding:20px;margin-top:20px;">Studio Mofo=<h1 style="color* '''[https:#FFFFFF;">Team Roadmap</h1> {{anchor|Roadmap}}<div style/docs.google.com/a/mozillafoundation.org/spreadsheet/ccc?key=0AorEOP1A0tc0dHl6YVd6dU5Da0pwVlVCaG5uNWNkaVE&usp="display:block;background-color:drive_web#FFFFFF;-moz-column-gap:20px;padding:20px;margin-top:20px;-moz-border-radius:10px;"><div style="width:100%;display:block;">== H2 Roadmap (by topic) =gid=0 Projects]'''

=Key Docs== Webmaker ===* '''[https://wiki.mozilla.org/Foundation/Engagement/Team_Purpose_Goals Team Purpose/Goals]''' * '''[https://wiki.mozilla.org/Encyclopedia_Bestpractica Encyclopedia Best Practica]''' where we share all of our best tips and tools for building partnerships, communicating, campaigning, and fundraising* '''[https://mana.mozilla.org/wiki/display/FOUNDATION/Engagement+Channels Engagement Channels]''' how to access our many channels* '''[https://wiki.mozilla.org/Foundation/Engagement/Development How Development Works at Mozilla]'''* '''[http://studiomofo.org/ Our Engagement Calendar]''' hosted on StudioMofo.org* '''[https://foundation.etherpad.mozilla.org/engagementmeetings2 Team meeting notes]''' Thursdays at 8:30a PT / 11:30am ET, Mofo Engagement Vidyo room* '''[https://etherpad.mozilla.org/engagementworkweekdeliverables September 2014 Work Week]''' what we shipped

==== Maker Party ===Past Projects=* '''[https://docs.google.com/presentation/d/1wzeHo8tvBBckb0qR7CJAMojDIXIgEiDDPLCRyQsB9vE/edit#slide=id.g363861d60_06 Four engagement strategies]* Driving the snippet testing to refine the engagement funnel, including a new 'newbie' experience of Webmaker** [https://docs.google.com/a/mozillafoundation.org/drawings/d/1VOiU0vjlw2mNb2hcSuCm2jbhNNmDlKPVj8d6Y6-Iijo/edit Visual of our various funnel flows] * Getting the partner calls going and making sure we're getting the most from the partners we have** [https://docs.google.com/spreadsheet/ccc?key=0ApCSa8l3sstMdERac2FaTlFIbktvOVpmVV9xWjJlakE&usp=sharing#gid=3 Partner phone call tracking] * Iterating on earned media strategy (focusing on educators)** [https://docs.google.com/a/mozillafoundation.org/spreadsheets/d/1R76-cRZj1HSLLtyLMAEURdxPkk-qXK9lgJLnSxUUtao/edit#gid=1231223571 Canonical list of press] ==== Major Partners ====* An-Me and Chris Lawrence are working on landing the IMLS and YMCA accounts === Fall Campaign ===* With Paul, design and launch a partner-drive fall campaign around Webmaker === EOY Campaign ======= State of Your Web ====* State of Mozilla, Web We Want, and Open Web Health Report are being combined into a 'State of Your Web' experience. Mary Ellen is leading.* The sole CTA is 'donate', so we are focused on that. ==== Multi-Channel EOY Campaign ====* Andrea has written and is circulating the creative brief on the EOY campaign.* Will be largely the same as last year, with an increased focus on privacy. === Grants ======= 2014 Pipeline ====* Is mostly secured. We have hit the number. ==== 2015 Pipeline ====* Is still anemic. Big focus for Sept is to have the 2015 pipeline made richer. ==== Reports & Dashboards ====* Are being built into the Salesforce port. See "Infrastructure" below. === Studio MoFo === * Continue to support builds related to MozFest, Maker Party, Advocacy, and the end of year campaign.  === Mozilla Gear ===* Expected to launch in early to mid September === Infrastructure ======= Salesforce for Partners ====* Hired a consultant who is leading the design and build of a Salesforce tool for partners. Will include funding partners and Webmaker nodes.* The launch is expected by end of Aug. Porting of data to take place in Sept. ==== Salesforce for Campaigns ====* Continue to work with MoCo engagement to get MoFo e-mails off of BSD and onto Exact Target, which is owned by Salesforce.* Andrea and Kelli are working on it. ==== Work Week ====* Having an engagement team work week of Sept 22. Have invited MoCo people to attend.* Will ship:** Fall Webmaker campaign** EOY campaign** 2015 grants pipeline** Next steps / closing / planning on infrastructure transition ==== AreWeSolventYet.org ====* Once Salesforce is in place, will hire a consultant to build the handshake between our account systems and our revenue systems.* This tool will be central to how we know whether or not our fundraising efforts are on track. ==== HR ====* Hired Paul, Marketing Lead. Starts on the 18th.* Will be hiring a Comms Manager to work for Paul in Oct/November* Hiring a comms intern to help run social media. === Major Donors ===* Need to reconcile / plan for Board involvement before this can start. === Advocacy & Communications ======= MoCo Integration ====* We continue to push for a 'One Mozilla' approach to setting the Mozilla narrative.* We are switching our focus to hiring a manager/implementer, rather than strategic voice. ==== MoFo Comms Manager ====* Once in place, they will be available to help with (i) funnel copy, (ii) press copy, and (iii) grant writing.  ==== Net Neutrality ====* Net Neutrality will be both a theme in the EOY, Webmaker, and other campaigns, as well as the subject of e-mails on its own.* We are supporting Dave Steer and Chris Riley in their campaign design efforts.* Expect to see a lot of noise in November and December. == Q3 Goals == [https://foundation.etherpad.mozilla.org/engagement2014q3goals Here they are!] == Full Roadmap =='''See all of our expected deliverables for 2014 on our [https://wiki.mozilla.org/Foundation/Engagement/Roadmap Monthly Roadmap] '''</div></div></div> <div style="display:block;-moz-border-radius:10px;background-color:#55BB99;padding:20px;margin-top:20px;"><h1 style="color:#FFFFFF;">Tracks</h1> {{anchor|1:1 Tracks}}<div style="display:block;background-color:#FFFFFF;-moz-column-gap:20px;padding:20px;margin-top:20px;-moz-border-radius:10px;"><div style="width:100%;display:block;"> == 1:1 Money (Fundraising, Grants) ==* [https://wiki.mozilla.org/Foundation/Engagement/Development How Development Works at Mozilla]* [https://wiki.mozilla.org/Foundation/Engagement/Development_Roadmap Roadmap] == 1:1 People (Partnerships) ==* Roadmap (TK) == 1:Many Fundraising (Small dollar) ==* [https://wiki.mozilla.org/Foundation/Engagement/SmallDollar/Roadmap Roadmap] (TK) == 1:Many People (External Communications) ==* [https://wiki.mozilla.org/Engagementcalendar2014 Roadmap] == Production Services (Studio MoFo) ==* [https://docs.google.com/a/mozillafoundation.org/spreadsheet/ccc?key=0AorEOP1A0tc0dHl6YVd6dU5Da0pwVlVCaG5uNWNkaVE&usp=drive_web#gid=0 Projects]</div></div></div>