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* '''To Do List''': https://docs.google.com/a/mozillafoundation.org/spreadsheet/ccc?key=0AvVT8vv8uni5dHhWcl9LQWtMRnZudEZ2TV9PWVA2d3c&usp=drive_web#gid=0 | * '''To Do List''': https://docs.google.com/a/mozillafoundation.org/spreadsheet/ccc?key=0AvVT8vv8uni5dHhWcl9LQWtMRnZudEZ2TV9PWVA2d3c&usp=drive_web#gid=0 | ||
=Key Outcomes= | ==Key Outcomes== | ||
This campaign is projected to bring in at least 75% of the total small dollar revenue goal in 2014. Additionally, we expect to increase the proportion of donations from outside the United States, increase snippet revenue to at least $1 million, increase the total number of donors while maintaining an average donation of $11.63, and improve the donor experience. | This campaign is projected to bring in at least 75% of the total small dollar revenue goal in 2014. Additionally, we expect to increase the proportion of donations from outside the United States, increase snippet revenue to at least $1 million, increase the total number of donors while maintaining an average donation of $11.63, and improve the donor experience. | ||