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Webmaker/2015/Product: Difference between revisions
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→Critical Numbers
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=Critical Numbers= | =Critical Numbers= | ||
KPIs / Contribution | KPIs / Contribution | ||
* | ==Engagement== | ||
** Q1 - Increase | * Refocus the product to address the broad audience of learners. Lower barrier to participation. Build community features that encourage sustained involvement. | ||
** Q2 - Increase 7-day retention of active users (AU) from 4.36% to 10% | ** '''Q1''' - Increase conversion of unique visitors (UVs) to active users (AU) from 2.07% to 5% | ||
** Q3 - Increase 7-day retention of active users (AU) from 4.36% (10%) to 20% | ** '''Q2''' - Increase 7-day retention of active users (AU) from 4.36% to 10% | ||
** Q4 - Increase 30-day retention of active users (AU) from 1.37% to 8% | ** '''Q3''' - Increase 7-day retention of active users (AU) from 4.36% (10%) to 20% | ||
** '''Q4''' - Increase 30-day retention of active users (AU) from 1.37% to 8% | |||
==Growth== | |||
* Expand product to additional platforms including mobile and Firefox. Use summer campaign, viral and Firefox channels to increase size of potential user funnel. (Product + Marketing Teams) | |||
** Increase 30-day unique visitor # (MUV) by 67%. (Baseline = ~1.8M) | |||
*** (excluding snipppet-driven traffic) | |||
== Impact== | |||
* Dramatically increase number of mentors. Add value to established mentors teaching in external contexts. Add online mentoring in product. (Product + Mentor Teams) | |||
** Product team: Increase % of users “mentoring” within Webmaker to 4% of MAU. Baseline = 0.57% | |||
** Mentor team: ___ | |||
=Key Initiatives= | =Key Initiatives= | ||