Webmaker/2015/Product: Difference between revisions

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KPIs / Contribution
KPIs / Contribution
==Engagement==
==Engagement==
* Refocus the product to address the broad audience of learners. Lower barrier to participation.  Build community features that encourage sustained involvement.  
* Refocus the product to address the broad audience of learners. Lower barrier to participation.  Build community features that encourage sustained involvement. ''(Product Team)''
** '''Q1''' - Increase conversion of unique visitors (UVs) to active users (AU) from 2.07% to 5%
** '''Q1''' - Increase conversion of unique visitors (UVs) to active users (AU) from 2.07% to 5%
** '''Q2''' - Increase 7-day retention of active users (AU) from 4.36% to 10%
** '''Q2''' - Increase 7-day retention of active users (AU) from 4.36% to 10%
Confirmed users
9,624

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