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Webmaker/2015/Product: Difference between revisions
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==Growth== | ==Growth== | ||
* Expand product to additional platforms including mobile and Firefox. Use summer campaign, viral and Firefox channels to increase size of potential user funnel. (Product + Marketing Teams) | * Expand product to additional platforms including mobile and Firefox. Use summer campaign, viral and Firefox channels to increase size of potential user funnel. ''(Product + Marketing Teams)'' | ||
** Increase 30-day unique visitor # (MUV) by 67%. (Baseline = ~1.8M) | ** Increase 30-day unique visitor # (MUV) by 67%. (Baseline = ~1.8M) | ||
*** (excluding snipppet-driven traffic) | *** (excluding snipppet-driven traffic) | ||
== Impact== | == Impact== | ||
* Dramatically increase number of mentors. Add value to established mentors teaching in external contexts. Add online mentoring in product. (Product + Mentor Teams) | * Dramatically increase number of mentors. Add value to established mentors teaching in external contexts. Add online mentoring in product. ''(Product + Mentor Teams)'' | ||
** Product team: Increase % of users “mentoring” within Webmaker to 4% of MAU. Baseline = 0.57% | ** Product team: Increase % of users “mentoring” within Webmaker to 4% of MAU. Baseline = 0.57% | ||
** Mentor team: ___ | ** Mentor team: ___ | ||