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Webmaker/2015/Mentors/Clubs

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# Webmaker Clubs

## Preamble

This is a living document to '''think aloud''' about how Mozilla & friends are evoling our web literacy offering to '''address the following problems:'''

* '''contributor retention''' How can mentors be encouraged engage with Webmaker longer?
* '''higher quality teaching and learning''' How can the teaching and learning experience be improved for the people doing it?
* '''local community growth''' How can local learning communities become stronger and more networked through Webmaker?

We believe the best way to design a solution is to '''build it in the open with lead users and partners based on their needs and interests.''' It should be tested with real mentors and learners and be agile.

This document describes how we imagine that process working and what we're learning along the way.

## What Clubs are

"Clubs" is a placeholder term. As this initiative develops, it may or may not have the trappings commonly associated with clubs. The term is just to help us hang our thoughts on a noun. It could die. Or it could be what we call it. Let's just see.

Roughly, we anticipate that clubs have the following elements:

* '''Series of activities.''' A collection of activities to learn about the web. It includes instructions for the mentors on how to faciliate the activities and materials for learners. There may be ways to recognize learning and participation in these activities.

** Hypothesis: Our theory is that activities should be '''modular and remixable,''' so mentors can easily modify them for their needs. Yet they should also be '''simple to use''' so that mentors feel confident. We also think learners do best when they are '''making something together''' while also '''taking control of their own learning.'''

* '''Lightweight community participation.''' Simple processes for connecting with other clubs & mentors. The goal is to celebrate what's happening and to help people learn from one another. Could be things like a shared hashtag and a discussion forum.

** Hypothesis: To be successful with this initiative, we need simple ways for people to share what they're doing in their club and to reflect. This will help us respond to real mentors as well as help mentors help each other. Good social interactions encourage people to stay engaged longer.

* '''Local activity globally networked.''' A way for clubs to express their own local flavor, to be locally relevant and to innovate based on local needs. And whatever the local instance looks like, there should be something that unites it globally with other clubs. Things like design elements, webpages or physical gear could be ways to show local and global connections.

** Hyopthesis: There are ways to be local beyond simply "geography." Clubs could adapt to audiences and spaces (e.g. adults in a library or young people in an afterschool program), by language (e.g. Bengali or English as Second Language), by partner network (e.g. ThinkBig or CoderDojo). We think clubs will be most successful when mentors & learners can make them their own. Yet there is some shared DNA that connects all clubs.


## What Clubs are not

Clubs aren't everything we're doing with Webmaker Mentors. But it is a big pilot for us.

In 2015, we'll also build out online mentoring on Webmaker, community leardship training, mobile-first offerings, campaigns and other things that may or may not be connected to the clubs. We just don't know yet.

In the first phase, clubs will be something mainly co-developed with close partners and Webmaker Super Mentors. While documentation on running a club will be publicly available, we will likely not promote them to the broader community until they are tested and more solid.

## Club Creators

This is a group of collaborators with whom we'll co-develop the club initiative. It is a mixture of larger learning networks and individuals who are dedicated to teaching the web.

We have worked closely with them on a variety of projects already, including Hive, Maker Party and Mozfest.

Whatever we build, it will be shaped deeply by the needs and ideas of this group. They are our distributed leadership. They bring expertise and experience, and our offering should be in service to them.

* Hive members

** Scripted - confirmed
** Gina
** [Toronto]
** [Chi]
** [Chat/KC] Code for America

* Maker Party partners

** After School Alliance - confirmed
** Digital Harbor - confirmed
** Steven Flowers, Coder Dojo Manchester
** Su Adams
** Jess Weichler Wellington
** Kelesy (Innovate the Cape)
** NTEN

* Webmaker Super Mentors

** Chad (NWP)
** Emma (Hive Vancouver)
** San James/Lawrence (Mozilla Uganda)
** Vineel/Raj (Mozilla India)
** Faye (Mozilla Philippines)

* Web Lit Map community (Doug)

** tbd


## Club Content

We will continue to write and test the club activities and instructions with the club creators.

Here are resources we're building off of:

* [8-week arc by Laura](https://docs.google.com/a/zythepsary.com/document/d/1juXy-EhQCuT1DegJIJjElA0cVNFVxEo0GOFgzEwPUyU/edit). This is a way to sequence an 8-part arc covering the core web literacy competencies. It includes detailed agendas and resources.
* [Webmaker Club Alpha by Chad](https://chadsansing.makes.org/thimble/MTc5NDcwMzM2MA==/webmaker-club-alpha). This is a series of activities designed and tested in a school club.
* [Webmaker by MOUSE]


## Club Dependencies

We are trying to do this with minimal dependencies on other teams or external factors.

Nevertheless, dependencies and skills needs we anticipate are:

* '''Club creators.''' 15+ lead users and partners to join in this endeavor with their time and local community. We are deeply dependent on their availability and interest.
* '''Online community manager.''' Someone to monitor and engage with club creators and their learners online. This could include managing social media channels, posts in Discourse and mailing lists, and organizing community calls. There is also a lot of storytelling (blog posts, mailing lists) needed.
* '''Learning experience designer.''' Someone to make and package the club activities and the supporting instructions and materials. Should bring across the learning experience effectively and in our pedagogy.
* '''Club coach.''' Someone to work closely 1:1 with the club creators to understand how they are implementing the clubs, where they are getting stuck, how to surface insights and issues. This includes programmtic knowledge, community organizing and facilitation skills. Also monitor larger community to see if someone is ready to become a club creator.
* '''Partnership builder.''' Someone to see opportunities to expand and further develop this work, through deeper programmatic or financial partnerships. Ability to understand the program design and inform how to adapt it effectively for the right opportunities.

We may also need:

* Project management
* Print & web design
* Frontend web developement


## Milestones

* Oct 24 -26: Initial club creators conversations at Mozfest. First draft meta arc complete. Pitch doc v1 complete.
* Nov 1 - 15: Planning for 2015 and further program design.
* Nov 15 - 30: Invite club creators to kickoff call. Scaffold process for Q1.
* Dec 3: Kickoff call with club creators. Blog post. Start collecting needs and opportunities.
* Jan 15: Begin fortnightly call with club creators. Review first iteration of activities. Scoping of the pilot.
* Feb 1: Next iteration of activities. Feedback from creators. Seed first tests.
* Mar 1: Activities ready for testing. 5-10 club pilots with our creators.

* Q2: Unpack learning from first test. Prepare for next iteration.


## Club Clound Nine

Ideas and links we don't want to forget.
Canmove, confirm, emeritus
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