Websites/Mozilla.org/Hello/Onboarding: Difference between revisions

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An onboarding experience on Mozilla.org to support the launch of Firefox Hello. This campaign is part of the larger engagement campaign which is being tracked in Basecamp.
An onboarding experience on Mozilla.org to support the launch of Firefox Hello. This campaign is part of the larger engagement campaign which is being tracked in Basecamp.


It will consist of six elements:  
It will consist of six elements:
===== In scope for GA 35 =====
* [https://wiki.mozilla.org/Websites/Mozilla.org/Hello/Onboarding#FTE_-_First_Time_Experience FTE/FTU]: (In scope for GA 35) a first time experience (aka FTU) which will guide a new user through his or her first conversation
* [https://wiki.mozilla.org/Websites/Mozilla.org/Hello/Onboarding#FTE_-_First_Time_Experience FTE/FTU]: (In scope for GA 35) a first time experience (aka FTU) which will guide a new user through his or her first conversation
* FTUE (Minimal): (In scope for GA 35) a descoped version of the tour, which is a static page with minimal product interaction
* [https://bugzilla.mozilla.org/show_bug.cgi?id=1102557 FTUE (Minimal)]: (In scope for GA 35) a descoped version of the tour, which is a static page with minimal product interaction
* [https://wiki.mozilla.org/Websites/Mozilla.org/Hello/Onboarding#Product_Page Product Page]: (In scope for GA 35) a new product page highlighting Hello
* [https://wiki.mozilla.org/Websites/Mozilla.org/Hello/Onboarding#Snippets Hello Snippets]: (In scope for GA 35) a snippet to highlight the new Hello product
===== Out of scope for GA 35 =====
* [https://wiki.mozilla.org/Websites/Mozilla.org/Hello/Onboarding#.2Fwhatsnew /whatsnew]: (OUT of scope for GA 35) a modified /whatsnew experience
* [https://wiki.mozilla.org/Websites/Mozilla.org/Hello/Onboarding#.2Fwhatsnew /whatsnew]: (OUT of scope for GA 35) a modified /whatsnew experience
* [https://wiki.mozilla.org/Websites/Mozilla.org/Hello/Onboarding#.2Ffirstrun /firstrun]: (OUT of scope for GA 35) a new /firstrun tour
* [https://wiki.mozilla.org/Websites/Mozilla.org/Hello/Onboarding#.2Ffirstrun /firstrun]: (OUT of scope for GA 35) a new /firstrun tour
* [https://wiki.mozilla.org/Websites/Mozilla.org/Hello/Onboarding#Product_Page Product Page]: (In scope for GA 35) a new product page highlighting Hello
* [https://wiki.mozilla.org/Websites/Mozilla.org/Hello/Onboarding#Post_Tour_Page Post Tour Page]: (OUT of scope for GA 35) a page which exits the user from the tour
* [https://wiki.mozilla.org/Websites/Mozilla.org/Hello/Onboarding#Post_Tour_Page Post Tour Page]: (OUT of scope for GA 35) a page which exits the user from the tour
* [https://wiki.mozilla.org/Websites/Mozilla.org/Hello/Onboarding#Snippets Hello Snippets]: (In scope for GA 35) a snippet to highlight the new Hello product
 


The goal of the onboarding suite will be to drive awareness of Firefox Hello, and encourage usage of the new product.
The goal of the onboarding suite will be to drive awareness of Firefox Hello, and encourage usage of the new product.
Confirmed users
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