'''First Month:''' The goal: Get people using features that they find valuable: multi-device accounts, Firefox only features and customization (including add-ons and themes).
Here’s a simplified version. Initially, we'll focus here on the section from download through the first week because it will have a large impact and other work is dependent on it. As we learn more we'll expand out to the first month to six weeks and connect and sync with acquisition and marketing efforts in the gestation period.
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