670
edits
(adding Smart Home update) |
(Added Project Link update) |
||
| Line 17: | Line 17: | ||
! style="background:#00EC00;" | On Target | ! style="background:#00EC00;" | On Target | ||
| | | | ||
Target market segment for study: Families in the US with 2 or more kids in elementary schools (PS-5), all living together in the same household; both the parents are working full time from 9am to 5pm and are between 30 & 40 yrs old, well educated, and in a medium to high income bracket. | |||
* | *We believe: | ||
* | ** These families are leading an extremely busy & demanding lifestyle constantly juggling many different aspects of their daily life spanning home, work, kids, shopping, hobbies etc. | ||
** These families seem to always be short on time. | |||
* | ** They are overwhelmed with their day to day routines that they feel they haven’t had enough time to spend on things close to their heart. | ||
* | ** These families crave to have some time back on their hands; a simple way for them to get stuff done, but not have to spend an eternal amount of time on it. | ||
* | |||
The study, which included interviews of 18 families in the targeted segment, tested the following hypotheses: | |||
* | |||
* | * The busy families want an easy way to help them with personalized reminders & memos for various people in their household. | ||
* | |||
* The busy families want a way their children can interact with a device that can help with homework | |||
* | |||
* | * The busy families want a simple way to order groceries (etc.) & get it delivered without having to use a screen no matter whether they are home or away. | ||
* The busy families want an easy way for everyone in their household to listen to music without any supervision or screen time. | |||
Research data synthesized from these interviews tells us that busy families: | |||
*Want an easy way to create & manage their household calendars to enable communication between their families and associated caretakers (nanny, baby sitter, grandparents) | |||
*Would like for an easy & intuitive way to play their shows on the TV along with the ability to retain custom preferences & share recommendations based on these preferences | |||
*Have a desire to equip their homes with smart devices that they would like to control from within their house & remotely | |||
*Would like for a way to order groceries from recipes and/or get recommendations for recipes based on the groceries at home | |||
*Want a way to create to-do lists & shopping lists that is accessible from anywhere | |||
Current step: MVP definition | |||
*Team is brainstorming features and functionality, based on the research, to include in the MVP. Sessions were held last week and more are being held this week. | |||
*Link team is simultaneously investigating collaborations or partnerships with 3rd parties. | |||
|- | |||
|- | |- | ||
| [[Firefox_OS/Smart_TV|Smart TV for 2.6]] | | [[Firefox_OS/Smart_TV|Smart TV for 2.6]] | ||
edits