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Engagement/Brand and Identity Guide: Difference between revisions
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== How to Make a Request == | == How to Make a Request == | ||
Mozilla teams and projects should not be requesting or creating independent logos, as indicated in the chart above. You can find more about the reasons for this [[Engagement/Why Do We Have Brand Guidelines?|here]]. Projects can still get cool stickers, shirts and other things - it just means we don’t want that artwork to be something confused for the project’s logo. For more on that see the section on logos vs. artwork. | Mozilla teams and projects should not be requesting or creating independent logos, as indicated in the chart above. You can find more about the reasons for this [[Engagement/Why Do We Have Brand Guidelines?|here]]. Projects can still get cool stickers, shirts and other things - it just means we don’t want that artwork to be something confused for the project’s logo. For more on that see the section on [[Engagement/Brand_and_Identity_Guide#Logos_and_Wordmarks_vs._Art|logos vs. artwork]]. | ||
# If a project is in the Experiment stage: At this stage it should use the Mozilla logo and avoid unnecessary branding. There should not be many dedicated website or social accounts or other elements at this stage that require a logo or avatar. We plan to add more tools for this group as well, but in the meantime the preference is to avoid creating channels that require identities, and to use generic identities or the Mozilla logo for avatars and other required spaces on tools like a Slack channel, wiki pages, etc... | # If a project is in the Experiment stage: At this stage it should use the Mozilla logo and avoid unnecessary branding. There should not be many dedicated website or social accounts or other elements at this stage that require a logo or avatar. We plan to add more tools for this group as well, but in the meantime the preference is to avoid creating channels that require identities, and to use generic identities or the Mozilla logo for avatars and other required spaces on tools like a Slack channel, wiki pages, etc... | ||