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Engagement/Brand and Identity Guide: Difference between revisions
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As a technology matures from Experiment to Project to Initiative (and sometimes Product) different needs arise like a name, wordmark, website, logo, etc. Here’s a table that lays out generally what stage of maturity should receive these different types of assets. Please continue reading below the table for more details about each of those asset types, why the guidelines are set, and how to make a request when you need to. | As a technology matures from Experiment to Project to Initiative (and sometimes Product) different needs arise like a name, wordmark, website, logo, etc. Here’s a table that lays out generally what stage of maturity should receive these different types of assets. Please continue reading below the table for more details about each of those asset types, why the guidelines are set, and how to make a request when you need to. | ||
{| class="wikitable" ; width: 900px;" | |||
|- | |||
! | |||
! Experiments; style="width: 100px;" | |||
! Projects | |||
! Initiatives | |||
! Products | |||
|- style="vertical-align: top;" style="text-align: left | |||
! Description | |||
| the earliest stage. Maybe the work is still in a planning phase, or maybe just ideas. There are probably just a few people (or less) working on it || An experiment becomes a project when it begins to have more official work being done on it. This may mean more people contributing, or maybe a plan to dedicate additional resources. The naming structure doesn’t change from the Experiment stage, so from an outside perspective it might be a pretty seamless transition. || Initiatives are long-term strategic areas of investment. Initiatives don’t just have resources dedicated to them, but are also publicly identified as priorities for Mozilla. At this point the “Project” is dropped from the name. There might be a quick naming assessment done at this point to make sure that the name doesn’t have any legal issues or actively cause harm in any way. || Being a Product means that enough work has been completed to be released more broadly into the market with a well thought out value proposition for users and go-to-market strategy. A product must have more complete branding work done (like having an official name, logo, etc), so it’s at this time that a full product naming exercise and logo design process would occur. | |||
|- style="text-align: center; | |||
! Naming | |||
Structure | |||
| [ Project + UniqueName ] || [ Project + UniqueName ] || [ UniqueName ] | |||
drops "Project" prefix | |||
|| [ Name ] | |||
|- | |||
! Gets Wordmark? | |||
| 1 || 2 || 3 || 4 | |||
|- | |||
! Gets Logo? | |||
| 1 || 2 || 3 || 4 | |||
|- | |||
|} | |||
== How to Name Your New Thing == | == How to Name Your New Thing == | ||