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Mozilla's mission is to promote openness, innovation & opportunity on the Web. One way we fulfill that mission is to make products like Firefox, designed to put you in control of your online life. But how do people learn about Firefox? We're not preinstalled anywhere. If someone tries Firefox, how do we do more than just display pages? How do we become the user’s agent on the web and fulfill our promise to put them in control? And how do we do this not just the first time someone opens Firefox but ongoingly? Firefox is a powerful tool but designed to be simple to use right out of the box. As a person's use of the web changes and grows over time, how do we help them level up? '''How do we make people awesome?''' [[image:Powerup.gif|none]] Onboarding. From the moment someone first becomes aware of Firefox until we’ve fulfilled our promise to put them in control of their online life, we’re onboarding them. For a long time our Our onboarding flow has always been mainly a "default" experience—the experience — the result of many small decisions instead of a comprehensive plan. A large part of Largely that is 's a result of how we’ve been we’re organized internally—generally by touchpoint or featureinternally. If you look at onboarding from the user’s point of view, you’ll see the work of many individual teams with their own agendas and goals (e.g., FirefoxProduct, User Experience, Creative, Mozilla.org, Growth, Accounts, Legal, Marketing, PR, Hello, Privacy, Snippets, etc.). To address this, we’re looking at onboarding as taking a product. And we’ll be user-centric approach, working together as a cross-functional team to build a new onboarding experience in a holistic and systematic way designed with one goal: Make people awesome. <!--
'''Gestation:''' The goal: Clearly explain what makes Firefox different and why people should choose it. People are exposed to Firefox in numerous ways over a period of time. All of this information forms an impression and people use that to decide whether or not to download Firefox.
'''First Run:''' The goal: Quickly get Firefox installed and set up. Get out of the way as fast as possible and make it easy for people to open Firefox a second time. This is where we lose most people.
'''First Month:''' The goal: Get people using features that they find valuable: multi-device accounts, Firefox only features and customization (including add-ons and themes).
Here’s a simplified version. Initially, we'll focus on the section from download through the first week because it will have a large impact and other work is dependent on it. As we learn more we'll expand out to the first month to six weeks and connect and sync with acquisition and marketing efforts in the gestation period.
[[File:Start-here2.jpg|none|500px]]
Clearing out old info in prep for updates
==The Plan *DRAFT*==
[https://invis.io/ZQ5EC58VA This is a draft of the plan] we're working on in 2016 - it’s an invision document which you can comment on. It's based on learning and research conducted between 2012 and 2015. This is meant to be a starting place for experimentation. This plan will evolve and change as we build and test.
[[image:Onboarding-plan.jpg|link=https://invis.io/ZQ5EC58VA|none|500px]]
The plan has three main parts.
===Download Page===
*If there is no existing Firefox installation, we’ll refresh the profile to fix hijacking and performance problems. Their bookmarks, history and passwords will be saved and we’ll treat them as if they are a brand new user.
*If there is an existing Firefox installation and it hasn’t been opened in more than 60 days and Firefox is not the default browser, we’ll refresh the profile to fix hijacking and performance problems. Their bookmarks, history and passwords will be saved and we’ll treat them as if they’ve just performed a major update.
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== Key Links & Assets =='''Background information'''* [https://wwwbugzilla.lucidchartmozilla.com/documents/vieworg/63116b12-fba5-4da6-abcb-d9b383b46210 New User Journey Map] * [https://docs.google.com/a/mozillashow_bug.com/presentation/d/1_W-V4EvtEA_B2fgtK-q2jVM5t4l1CwruBAG9wf0dfAA/editcgi?uspid=sharing New user onboarding summary - Oct 20151322718 Meta bug for our MVP] (LDAP required)* [https://docs.google.com/document/d/1SCktgNvA2_6lIcgplanned mid-XMJEXMLYSQFrWabFg_ChfWHfEP0/edit?usp=sharing Prioritized Items from the onboarding summit]'''Current Progress'''* [https://invisFeb.io/ZQ5EC58VA Onboarding 2016 Draft Plan]* [http://mzl.la/1SAqcNE Bug List]* Onboarding Coordination Meeting:** March 15 - [https://youtu.be/7zkoPNQ5ADo Video], [https://docs.google.com/presentation/d/13Tod2PF9vxdE8x-llzIumHO0mt8UKTofX16v2jS0dlE/edit?usp=sharing Presentation]funnelcake test)* Google group: [https://groups.google.com/a/mozilla.com/forum/#!aboutgroup/fxdesktop-onboarding fxdesktop-onboarding].* ircEmail: desktop-onboarding at mozilla dot com* #onboardingin irc or #onboardingux on Slack
