Changes

*'''Search Engine Marketing(2014 - ongoing):''': 90% of people who end up on our download page get there from a web search. Research showed that a large number of people click on search ads knowing full well that they are ads but expecting, through experience, that companies buy the ads for their own products so this link should take them to the right place. The problem with Firefox is that we had ruled this out as cost prohibitive. In our absence, third-parties bought ads against our brand terms (e.g. "firefox", "download firefox", "mozilla"). This resulted in having the majority of test participants end up on third-party sites where Firefox was used as a lure to install crapware (and worse) on their computers. It was a horrible experience. We’ve fixed this problem with an ongoing SEM campaign. So now we have an ad followed by our #1 organic result. This has resulted in the millions of people finding the correct download page and has also increased our organic downloads.

*'''Make bookmarks easier to understand(Fx 47 - 49):''' Research showed that many users were confused when they created a bookmark by clicking the star and they didn't see it visible in the top level of the the bookmarks menu (the animation having given them the impression that their bookmark "went in there"). One user spent 1:50 looking for her just saved bookmark. We identified a few improvements that we thought would fix this, including displaying the 5 most recent bookmarks in the top level of the menu. Subsequent testing confirmed that this did indeed solve the problem. [https://bugzilla.mozilla.org/show_bug.cgi?id=1219810 Meta Bug 1219810]