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Firefox/Onboarding

2,089 bytes added, 17:16, 20 December 2016
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Working on the current experience section
[[File:Onboarding-flowsQ4-2016.jpg|link=https://wiki.mozilla.org/images/1/13/Onboarding-flowsQ4-2016.jpg|thumb|300px|Flowchart]]
We are preparing a Funnelcake test for mid-February 2017 ([https://bugzilla.mozilla.org/show_bug.cgi?id=1322718 Bug 1322718]). This focuses on creating a simple, consistent, beautiful install experience with minimal friction. It will also debut the automigration feature (automatically importing data from the default browser) and a redesigned New Tab page in place of the default home page.
== Current Onboarding Flow ==Here's a breakdown of what currently happens and some of the issues.*'''Search Results:'''*'''Download Page:'''*'''User Account Control:'''*'''Stub Installer:'''*'''Import Wizard:'''*'''Default Browser prompt:''' For Windows XP, Vista and 7 we have an opt-out checkbox in the stub installer. This is effective in making Firefox the default browser but it's seen as "sneaky" by people. Beginning with Windows 8, this method is no longer available and so we rely on a modal dialog on startup. This is *'''Almost Done page:''' About 8% - 9% of people sign up for an account here. The problem is that this is not the right context for this ask - new users haven't had a chance to use the browser yet. In testing, about half of the participants assumed that creating an account was a requirement for using Firefox, and they expressed clear frustration with this perceived requirement and the sign-up process. In addition, none of the participants, whether they thought an account was required or not, understood the purpose of accounts. Additionally, accounts created via this page have a number of other issues:**They are 2.7X more likely to enter a fake email address.**They are 38% more likely to use a known bad password.**They are 41% more likely to use an all number or all letter password.*'''Data Choices infobar:''' This pops up 60 seconds into the first session, distracting from the current task. It also links directly to the Data Choices section of the Firefox Options where no context is given and where there is no clear way to return. *'''New User experience:''' We don't have one in particular right now. After the Import Wizard and Almost Done page, people are on their own to figure things out.*'''Returning User experience:''' We don't have one in particular right now. After Firefox opens people are on their own to figure what, if anything, is new or changed. If it's been more than 60 days since Firefox was used or if Firefox was reinstalled we show an infobar at the bottom of the window prompting the user to Refresh Firefox.
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==The Plan *DRAFT*==
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