Confirmed users
41
edits
Firefox/Activity Stream 1.0: Difference between revisions
Jump to navigation
Jump to search
Added links.
(Clarified that it's a single experience for both home and new tab.) |
(Added links.) |
||
| Line 13: | Line 13: | ||
We think it's a great experience that makes Firefox the best place to easily get back to your favorite places on the web. We started the Activity Stream project with a much broader scope, but realized pretty quickly that focusing our efforts on the new tab and home page were the areas where we could most easily help users and make the largest impact. That's why we're shipping that experience first. We believe the testing and lessons learned in Test Pilot, SHIELD, and through qualitative research have helped us build a product experience that will work well for most people. | We think it's a great experience that makes Firefox the best place to easily get back to your favorite places on the web. We started the Activity Stream project with a much broader scope, but realized pretty quickly that focusing our efforts on the new tab and home page were the areas where we could most easily help users and make the largest impact. That's why we're shipping that experience first. We believe the testing and lessons learned in Test Pilot, SHIELD, and through qualitative research have helped us build a product experience that will work well for most people. | ||
We feel confident moving into this next stage because we've seen good, stable retention and engagement in Test Pilot. In the SHIELD Study that we ran with users in release we saw high marks on the overall Firefox experience (4.5 stars), and improved 14 day engagement over the existing Tiles experience. The qualitative research that we are consistently doing has given us great insight into our users' different expectations and has informed many of the changes (particularly around customization) that will be in the product before release. | We feel confident moving into this next stage because we've seen good, stable [https://sql.telemetry.mozilla.org/queries/510#845 retention] and [https://sql.telemetry.mozilla.org/queries/732#1357 engagement] in Test Pilot. In the SHIELD Study that we ran with users in release we saw high marks on the overall Firefox experience (4.5 stars), and improved 14 day engagement over the existing Tiles experience ([https://sql.telemetry.mozilla.org/queries/1954#3466 fewer URL bar only interactions]). The [https://docs.google.com/presentation/d/1IjZ-O0ZykClU5U3iSRXs4m_pIdyANquDAzoEiCKwVGs/edit qualitative research that we are consistently doing] has given us great insight into our users' different expectations and has informed many of the changes (particularly around customization) that will be in the product before release. | ||
We're not done learning though. The SHIELD study also helped us discover that our Top Sites weren't working as well as Tiles for a lot of people, and so we've made changes (which we will also test). We will continue learning, changing, and growing this feature and believe that the best way for us to continue building this is by learning from our users in release. | We're not done learning though. The SHIELD study also helped us discover that our Top Sites weren't working as well as Tiles for a lot of people, and so we've made changes (which we will also test). We will continue learning, changing, and growing this feature and believe that the best way for us to continue building this is by learning from our users in release. | ||