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Updated to remove outdated Leadership & Advocacy sections and to set the stage for the next strategic planning process following this year's evaluation and conclusion of 3 year plan.
(updated links)
(Updated to remove outdated Leadership & Advocacy sections and to set the stage for the next strategic planning process following this year's evaluation and conclusion of 3 year plan.)
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__NOTOC__
__NOTOC__
=Mozilla Foundation strategic plan: Fueling the Movement=
=Mozilla Foundation strategic plan: Fueling the Movement=
<big><b>This is the home of the Mozilla Foundation's 2016-2018 strategic planning process.</b> <em>(Updated July 5, 2016)</em>
<big><b>This is the home of the Mozilla Foundation's 2016-2018 strategic planning process.</b> <em>(Updated March, 2018)</em>


==June 2016 update==
==March 2018 update==
We're excited to share the text of version 1.0!


===[https://mzl.la/foundation-strategy View the latest version of the Mozilla Foundation Strategic Plan, 2016-2018 here.]===
===[https://drive.google.com/file/d/1Bl-h9d1IrhBXOskacm8eYkPteNMdxlN2/view View the latest version of the Mozilla Foundation Strategic Plan, 2016-2018 here.]===


<b>Important notes about this version:</b>
<b>Important notes about this version:</b>


<ul>
<ul>
<li>The text is still under revision, we're about 80% there.
<li>We are now in our third year of a three year strategy. The above update is our best current thinking as we navigate this final year of the strategy.  
<li>We'll be enlisting design help in the next phase, to explain the strategy more visually (and beautifully!)
<li>We are currently undertaking an evaluation of this strategy the results of which will inform our next strategic plan - stay tuned for updates!  
<li>We're still seeking your comments and feedback! Easiest way is to send Sam a note at samb@mozillafoundation.org
<li>We're still seeking your comments and feedback! Easiest way is to send Lainie a note at lainie@mozillafoundation.org
<li>Below you'll find excerpts from the strategy - please see [https://mzl.la/foundation-strategy the whole document] for full detail.
<li>Below you'll find excerpts from the strategy planning process and the first years of execution - please see [https://drive.google.com/file/d/1Bl-h9d1IrhBXOskacm8eYkPteNMdxlN2/view the whole document] for full detail.
</ul>
</ul>


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===Mozilla’s five year vision is:===
===Mozilla’s five year vision is:===


<b>people everywhere experience the next wave of openness and opportunity on the Internet — they are empowered, safe and independent, even as the complexity and scale of the Internet grows around us.</b>
<b>People everywhere experience the next wave of openness and opportunity on the Internet — they are empowered, safe and independent, even as the complexity and scale of the Internet grows around us.</b>
   
   
This is a world where everyone can be—and ultimately is—a citizen of the web.
This is a world where everyone can be—and ultimately is—a citizen of the web.


===Mozilla will help create this world by building by drawing on our strengths:===
===Mozilla will help create this world by building and drawing on our strengths:===


<b>Products</b>
<b>Products</b>
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The Mozilla Foundation will lead this movement building work, working closely with the rest of Mozilla and allied organizations around the world in the execution of this strategy. The Mozilla Foundation is the not-for-profit parent of the Mozilla Corporation, which makes products like the Firefox browser.
The Mozilla Foundation will lead this movement building work, working closely with the rest of Mozilla and allied organizations around the world in the execution of this strategy. The Mozilla Foundation is the not-for-profit parent of the Mozilla Corporation, which makes products like the Firefox browser.


[[https://docs.google.com/document/d/1KLFDzyr1jC-19TH7sI6WEBSYmo2KUyzxHzgb0j_KaUg/edit#heading=h.ue7nvbgegkd READ MORE]]
[[https://drive.google.com/file/d/1Bl-h9d1IrhBXOskacm8eYkPteNMdxlN2/view READ MORE]]


==Fueling the Movement==
==Fueling the Movement==
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[[https://docs.google.com/document/d/1KLFDzyr1jC-19TH7sI6WEBSYmo2KUyzxHzgb0j_KaUg/edit#heading=h.yg1w393b1scg READ MORE]]
[[https://drive.google.com/file/d/1Bl-h9d1IrhBXOskacm8eYkPteNMdxlN2/view READ MORE]]


==Why this matters==
==Why this matters==


<b>To unlock the next wave of openness and opportunity on the Internet, we need the public to understand and be ready to address the biggest challenges and opportunities that face the Internet today.</b>
<b>It’s urgent that we ​get citizens​ -- and the companies and governments that serve them
-- thinking about the link between a healthy internet and a healthy society​.</b>


Mozilla, our community and our allies need to be clear, compelling voices for the open Internet. Our goal is to work together to make open Internet issues mainstream issues, globally.  
Mozilla, our community and our allies need to be clear, compelling voices for the open Internet. Our goal is to work together to make open Internet issues mainstream issues, globally.  
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===Mozilla's Issues Agenda===  
===Mozilla's Issues Agenda===  


Mozilla has identified five issues that we believe must be tackled in the current era, to build the open Internet we want:
Over the past two years, we’ve invested over $40M aimed at articulating a clearer
Internet health agenda, backing grassroots leaders, and running campaigns that put
issues like privacy and net neutrality in the spotlight. We’ve done this by working with
hundreds of thousands of supporters and dozens of partners around the world.
 
We need to continue -- and grow -- this investment, together. We also need to ​increase our focus on issues that are 1) in the public’s awareness, and 2) represent the most immediate threats and opportunities.​ With this in mind, Mozilla will further focus its agenda setting, fellowship, and campaign work on topics like:


<ul>
<ul>
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Mozilla and our allies will bring these issues front-and-centre by being an increasingly visible and respected public voice, weaving these issues throughout our leadership and advocacy work, and by building technologies that take a stance.
Mozilla and our allies will bring these issues front-and-centre by being an increasingly visible and respected public voice, weaving these issues throughout our leadership and advocacy work, and by building technologies that take a stance.


[[https://docs.google.com/document/d/1KLFDzyr1jC-19TH7sI6WEBSYmo2KUyzxHzgb0j_KaUg/edit#heading=h.6luiypdjh03f READ MORE]]
[[https://drive.google.com/file/d/1Bl-h9d1IrhBXOskacm8eYkPteNMdxlN2/view READ MORE]]
 
==How we'll do it: Connect Leaders and build leaders through the Mozilla Leadership Network==
 
As the Internet becomes more embedded in our daily lives, we need new leadership to broaden participation and build a more inclusive, open Internet.
Mozilla offers these leaders a community, a platform and resources to support and advance their work to protect the open Internet.
 
<b>The Mozilla Leadership Network is</b> a global network of diverse leaders who will ensure the next wave of access, inclusion and opportunity online.
Working towards a common goal, Mozilla Leadership Network leaders take action together to:
<ul>
<li>Increase their influence on issues like privacy, digital inclusion and web literacy,
<li>Share and continuously improve their skills and experience as leaders, and
<li>Advance open practices to shape the web in new ways.
</ul>
 
Ultimately, we envision these leaders being in positions in society that let them layer ‘open’ into institutions, products and policies around the world. 
 
===At the heart of the Mozilla Leadership Network: thematic hubs===
Mozilla Leadership Network ‘hubs’ are communities of people with diverse expertise, who are helping others build the capacity to advance the open Internet in their field or topic of interest.
This builds on what we already have: Mozilla has been building programs and communities like this in education, science, journalism and public policy for over five years. Moving forward, these efforts will evolve into thematic hubs that are part of a cohesive Mozilla Leadership Network.
As of June 2016, Mozilla Leadership Network hubs include:
<ul>
<li><b>Learning.</b> Educators and librarians committed to transforming learning in our digital age.
<li><b>Science.</b> Researchers and data scientists committed to making research and practice more open.
<li><b>Internet Policy & Advocacy.</b> Individuals and organizations focused on open Internet issues.
<li><b>Women & Web Literacy.</b> Community organizers and senior leaders creating opportunities for women and girls to develop web literacy skills.
<li><b>Internet of Things.</b> Hackers and designers creating provocative prototypes for what an open Internet of Things could and should be.
</ul>
 
===How we work===
The Mozilla Leadership Network pursues our goals through five key initiatives, which are reflected in each hub:
 
[[File:2020MLNSMALL.png]]
 
===[[https://docs.google.com/document/d/1KLFDzyr1jC-19TH7sI6WEBSYmo2KUyzxHzgb0j_KaUg/edit#heading=h.msbh78rtb90x MORE about how MLN works, who we are and how we evaluate impact]]===
 
==How we'll do it: Rally citizens through the Mozilla Advocacy Engine==
 
As part of a broad global movement, Mozilla will cultivate a global force of tens of millions of people will take action to protect the open Internet.
 
To grow and protect the promise of the Internet, we need a global movement of bold, informed citizens working together to build and protect the next wave of openness and opportunity online.
That’s why Mozilla will work with allies to cultivate a global force of tens of millions of people who are aware of the issues that are vital to the future of the open Internet, and prepared to take action in support of the rights of citizens of the web.
Over the next three years, Mozilla, our community and our allies will become the most effective advocates for the health of the open Internet.
 
===At the heart of Mozilla’s Advocacy Engine: a focus on depth & scale===
 
Given the diversity of our issues—ranging from copyright policy reform in the European Union to digital inclusion—there is no single approach that can work in every case, everywhere in the world.
That’s why we think of Mozilla’s advocacy approach as one that can incorporate [hhttps://drive.google.com/open?id=0B87EwT3UvJkMU3RrUFFxc1VrYk0 both scale to depth and depth to scale].
 
In this way, Mozilla’s advocacy work has flexibility to focus on a variety of issues.
This approach also enables Mozilla to simultaneously build our capacity to mobilize millions of people quickly and grow our organizing power in local communities, which will make it possible to win on our issues in the long-term.
We also push ourselves to be proactive—setting the topic and tone of the conversation, and promoting solutions—as well as reactive to current events or undesirable policies when necessary.
 
===How we work===
[[File:2020advocacySMALL.png]]
 
===[[https://docs.google.com/document/d/1KLFDzyr1jC-19TH7sI6WEBSYmo2KUyzxHzgb0j_KaUg/edit#heading=h.1amqf6nyi5cp MORE about how advocacy works, who we are and how we evaluate impact]]===


==How we got here==
==How we got here==
'''Here's a timeline''' showing the evolution of our thinking and strategy, with links to supporting documents and context.
'''Here's a timeline''' showing the evolution of our thinking and strategy, with links to supporting documents and context (Updated June, 2016).
[[File:Phase One to Three.001.jpg|500px]]
[[File:Phase One to Three.001.jpg|500px]]
===Phase 0: committing to a plan===
===Phase 0: committing to a plan===
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: ''By 2017, we want to build a 'Mozilla Academy:' a global classroom and lab for the citizens of the web. Part  community, part academy, people come to Mozilla to unlock the power of  the web for themselves, their organizations and the world.”''
: ''By 2017, we want to build a 'Mozilla Academy:' a global classroom and lab for the citizens of the web. Part  community, part academy, people come to Mozilla to unlock the power of  the web for themselves, their organizations and the world.”''


'''[https://youtu.be/pZ5w3UpwtwA Sharing the vision at Mozlandia, Portland''' (video)] -- Mozilla All Hands Executive Director Mark Surman describes the vision at Mozilla All Hands in Portland, Dec 2015
'''[https://youtu.be/pZ5w3UpwtwA Sharing the vision at Mozlandia, Portland''' (video)] -- Mozilla All Hands Executive Director Mark Surman describes the vision at Mozilla All Hands in Portland, Dec 2014




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'''June -- Mozilla Board approves general direction''': an interlinked two-part strategy focused on Leadership Development + Advocacy for universal web literacy.  
'''June -- Mozilla Board approves general direction''': an interlinked two-part strategy focused on Leadership Development + Advocacy for universal web literacy.  


'''[http://marksurman.commons.ca/2015/07/15/web-literacy-and-leadership/ July -- "Web literacy and leadership.]'''" Creating a global network of people to teach and advocate.  
'''[http://marksurman.commons.ca/2015/07/15/web-literacy-and-leadership/ July -- "Web literacy and leadership.]'''" Creating a global community of people to teach and advocate.  


:''"What’s become increasingly clear over the last month or so is: a) [leadership development] has become one of our core strengths and b) it is one of the biggest  places we could have impact going forward. This has lead us to the  conclusion that leadership development should be one of the core elements of our overall learning strategy."''
:''"What’s become increasingly clear over the last month or so is: a) [leadership development] has become one of our core strengths and b) it is one of the biggest  places we could have impact going forward. This has lead us to the  conclusion that leadership development should be one of the core elements of our overall learning strategy."''
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'''Aug -- we strike core working groups to flesh out our strategy''': Leadership and Advocacy. Plus an “Impact” working group to help set KPIs and think about measurement and evaluation.'''
'''Aug -- we strike core working groups to flesh out our strategy''': Leadership and Advocacy. Plus an “Impact” working group to help set KPIs and think about measurement and evaluation.'''


'''Sep — setting a broader agenda'''. We decide to expand our scope beyond “web literacy” to include the concept of setting a wider agenda. We make the decision to rename from "Mozilla Learning Network" to "Mozilla Leadership Network."
'''Sept — setting a broader agenda'''. We decide to expand our scope beyond “web literacy” to include the concept of setting a wider agenda. We make the decision to rename from "Mozilla Learning Network" to "Mozilla Leadership Network."


'''Oct 2015 -- Mozilla Board approves our strategy'''. Mark Surman hosts an open town hall summarizing and answering questions about it.  [https://air.mozilla.org/2h-goal-review-3-year-strategic-plan-mozilla-learning/%20 Video] | [http://marksurman.commons.ca/wp-content/uploads/sites/2/Staff-Presentation-Oct-20-v5.pdf Slides]
'''Oct 2015 -- Mozilla Board approves our strategy'''. Mark Surman hosts an open town hall summarizing and answering questions about it.  [https://air.mozilla.org/2h-goal-review-3-year-strategic-plan-mozilla-learning/%20 Video] | [http://marksurman.commons.ca/wp-content/uploads/sites/2/Staff-Presentation-Oct-20-v5.pdf Slides]
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