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→OKR 4: Public Messaging and Relevance: Grow public engagement around internet health by developing a constant stream of messaging about the work of Mozilla, our fellows and our allies.: Added targets and H1 achievements
| Line 151: | Line 151: | ||
! Key Results | ! Key Results | ||
! KR Lead | ! KR Lead | ||
! Target | |||
! Achieved | |||
|- | |- | ||
| 4.1 | | 4.1 | ||
| Monthly aggregate traffic on foundation.mozilla.org to match current traffic to all mofo controlled mozilla.org web properties plus an additional 20%. (To be finalized) | | Monthly aggregate traffic on foundation.mozilla.org to match current traffic to all mofo controlled mozilla.org web properties plus an additional 20%. (To be finalized) | ||
| Jesse Von Doom | | Jesse Von Doom | ||
| 20% | |||
| 260% Went from 5K unique sessions/mo in Jan to 86K in March, driven by campaigns and fellowships pages. | |||
|- | |- | ||
| 4.2 | | 4.2 | ||
| 30% of MoFo press coverage features the work or quotes from fellows or awardees, including WINS finalists. | | 30% of MoFo press coverage features the work or quotes from fellows or awardees, including WINS finalists. | ||
| Kevin Zawacki | | Kevin Zawacki | ||
| 30% | |||
| 33% - Details: https://mzl.la/mofopress | |||
|- | |- | ||
| 4.3 | | 4.3 | ||
| Grow social engagement by 25% through content about fellows, alumni, partners, & allies. | | Grow social engagement by 25% through content about fellows, alumni, partners, & allies. | ||
| Jen Caltrider / | | Jen Caltrider | ||
| 25% | |||
| N/A - Revisited content strategy and definition of social engagement. Biggest win: nearly 47,000 people took the FB survey and over 33,000 people viewed the Medium blog post. | |||
|- | |- | ||
|} | |} | ||